Summary of material design process for meetings and events

  

"The monk is not talking about design--it's a process."

Let yourself grasp the whole situation quickly
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• The material design of meetings and activities is a very important task of the plane group, the image of an activity is the whole, rich and beautiful, which determines the significance of the campaign and the influence of the brand. For the design, in the demand and innovation of the channel to find a parallel, and omnipotent (extendable) design method, there is a certain degree of difficulty.
• Usually such a design will include a wide range of sub-items, different applications and so on. The process of making it will be very hard. Because the whole activity needs--channel, sale, brand, the coordination of these three parties, mutual communication also appears especially important.
• Then from an activity in the channel, brand, sales brain brewing, to demand to design production, the link in the end what we designers need to grasp? We must first understand this process, this process concept will make you a calm, accurate, reliable designers.
• This summary is not about how to design, but how to prepare. In the design of the grasp, we have their own loyalty habits and characteristics, everyone is a great designer. But in the face of the overall design of the event, we still need to be a cool designer.

One preparation
           communication, understanding requirements
            overall grasp, summarize the material variety, develop the work process
            Collection Material
Two design
           LOGO
            Main image
            Extend
           file making habits
three make
            Online
           offline
           Print characteristics (paper selection) (Grasp of colors)
            typesetting (software) (layout) (custom)  

1: Preparation     preparation work needs to devote a certain amount of time in the whole design, use this time to clear the train of thought, fully understand the demand, plan the future design. In this process, the preparation is not the idea of design, but the whole work method of thinking. This kind of thinking is a summary of past experience, such as the whole design process how to formulate, what to do first, what effect is first and the channel to determine, whether it is based on the timeline or according to the Division to develop, the process will make their own more purposeful work. 1, communication, understanding of demand             an event after the completion of the planning, marketing, sales, channel   began to contact the art of meeting together. At the meeting, though, there was a lot more talk about things that didn't seem to have anything to do with our design, such as venues, guest contacts, media, sponsors, launches, etc. But if we are good at generalization, we can slowly sum up a set of activities. From the order in which they are concerned, we summarize the order in which we prepare our materials. For example, the meeting was first to discuss advertising on the line, followed by the cooperative media. Then we have a concept in mind is that the main vision to be prepared after the things are online promotional materials, as well as for the back of the hard to prepare a more appropriate layout and style.        in this process, we need to constantly ask departments, marketing department is more focused on the company's brand publicity, they handled a series of output. We can learn from the funding arrangements, the size of some of the established materials, and a "partial" channel demand. What you need to know about the channel is the details about the direction of the design. The type of activity, the overall effect of the grasp. At this time, if it is a smart designer, ask the channel about the details of the launch, such as how many media ah, then generally this publicity is the form of resource interchange, Smart marketing colleagues in our design plus a small media logo, So the media are happy to use full-page pages to advertise our ads. So, the logo of the media is we want to urge the channel to prepare ahead of time, because sometimes the channel is not very concerned about this, wait until the media received our visual ads and found that there is no logo on it, this file back to let us add, this one to the channel has no effect, But we may need to reopen the huge file, put it in the logo and store the various formats again. In size modification, this is a very torturous job. Of course, this is all something, the most important thing is to design the image first.  

2, the overall grasp, summary of material types, the formulation of work flow just said a very small part of the material summary method, now leads to the point. According to the overall design experience of some activities, the material preparation of an activity usually is in a certain order:

Vision: Logo Design

Master image Design

Online promotional material

Hard and wide launch

Function: Invitation Letter Design

Active print

Background board (various types: including photo wall category, image wall category, check-in wall category)

Roll-up Banner

Ze

Gifts (including clothing prints, paper prints, pens, or some more distinctive items)

       Needless to say, logo and master image are the first to be designed. All the other materials are an extension of the main image, such an activity will be more overall, in the sense of advertising brand, spread more successful. and visual out, the channel is of course, can not wait to put it on the line, so the general main visual design, after a pile of changes in the size of the following. This is a test of our sense, endurance and physical strength for some of our small size layouts. (also, previously arranged for the channel to provide early media logo, may be useful, of course, some of the sponsors are moving back and forth, and sometimes even when the activity is about to start, it is not possible to wait for it in time, if the important sponsor, had to revise all the promotional material again. This can only become the art artists in front of the channel left two lines of melancholy tears ...         on the preparation of functional materials, you are urging. Why do you say that? We often get into the awkward position of having a busy one or two-week visual design after the ad is finished, the beginning of the endless waiting, the channel is busy every day, but our side looks casual son, the result in the activity is about to begin, countless materials from the sky, each has Cheng paragraph of text. When we are angry, in spite of these channels do not give us to stay typesetting and design time, the channel is a face of helplessness. This is actually part of our own cause. We need time design, need time typesetting, these are the editors do not understand, they will of course think that since the main visual design, these materials are like bullets in the general publicity and hard as wide, change the size of the solution. Now that we're not reminding them-we need time to prepare, how can they set us up for time?  

So if you want the entire material preparation process to be sufficient time, be sure to urge the channel to provide the type of materials as soon as possible, size, with text, pictures.       This timing is very important, if the main visual design after the requirements of the content, the channel needs to prepare time, then the whole process of work will appear a blank time, but if the whole activity at the beginning of the communication with the channel, explain the situation, perhaps the process is going more smoothly. After several activities of the overall design, I found that sometimes many channels do not have a correct workflow, and sometimes the invitation letter independent Bill of lading, have been put into print, and bill of lading Design Master vision. So sometimes as a design, we need to communicate more with the channel, standardize some of the work flow, so whether it is from the efficiency, or from the brand publicity is beneficial.

3, the collection of material material here is not in the design of the material, but just mentioned all the material information. All kinds of materials need to be included in the mind, notes, and documents in their own workflow. Sub-folder storage. You may find that the collection of such materials is virtually impossible in the course of an activity.       But as long as your heart is strong enough and the skin is thick enough to plead with the channel's thigh, you will find that your job will be better than sitting there waiting. Here, the first step of the overall design of the activity "preparation" is probably finished. In this part, the most important two points that individuals think are 1, the generation process concept. 2. Develop a "good habit" of urging others

Two: Design        here is not about how to design, but how you should consider paving the way for the next step in designing. Usually we all feel a set of design through the usual design form of accumulation, material mastery, as well as inspiration at the time of play, but this is the surface of the factors. In the process of design, how to grasp the general inspiration of their own scourges, when the use of inspiration, but also to allow the inspiration in the subsequent extension of practical, which requires a full understanding of their entire design process. It also includes some skills in communicating with PR companies. A logo,              logo for the designer is never a sentimental thing, in the consideration of form sense, express smooth, When it resonates, it's more about using it. As we each computer stored in the logo using the same specification, the development of the specification from the user experience is a kind of brand publicity unity. We design the logo are also facing the use of the normative. For example, in different background, width, size, the logo is reflected in what form, these norms are required to communicate with the PR company and marketing department. Usually under the constraint of a standard, the form of the logo will have certain limitations. But this is precisely the part that tests the designers. Let your own design in the hands of others can also be standardized use, this is a design. Two main image,       main image design and advertising screen has a different expression. The things that need to be considered are also more rigorous. Advertising is all about relying on inspiration and visual rape audience, while the main image is in the rape of others, suitable for any material and size of the image of the transmission of weapons. The main image is like a set of universal templates, can be linked to the text and layout, but also rely on strange print, but also realized the publicity. If you use the human position to describe the image of the Lord, then it is the leader and the head that affects all emotions.  

      This requires the main image to be divided into three parts to think, the first part is the image color. According to the overall tone of the activity to design the image color, this stage determines the back of all design vision is appropriate, reasonable. The second part is the main body. The main body is the use of the design of the font, after all, activities are subject, from the visual resolution of different activities, need a larger part of the impression of the text. His determinants sometimes lie not in how the subject itself flashes, but in this subject, like a virus, appears regularly in the activity of any one of the products, which requires the main body is not only eye-catching, in the form is also easy to use the expression. The third part is the element. Elements can evoke the empathy of the audience. Is the designer's seasoning, but also mediocre layout of the Savior. Sometimes the right elements are also a way to evoke the memory of the audience. The role of the elements is in the form of abstraction, but can be in the form of embellishment form, but also in the form of scattered when the form of integration, the monk said: "element is too cute ~"       with these three parts of the perfect combination, The way in which the main image is extended is readily available. Iii. extension       Extension The simple part is the division and reorganization of the main image, which tests the function of the main image. As a designer, of course, the formal reorganization of the traditional sense will be boring, the decision form, most likely the nature of the activity itself. If it is a serious activity, or a meeting, the first requirement for the extension of the production is discipline, followed by creativity. However, if it is an active activity, the extension of the form of too much, this time it is necessary to restrain their own redundant thinking, as far as possible to maintain the unity of the whole publicity. The materials mentioned above belong to the extension of the main image, which can be divided into two types in the extension. 1, layout type extension. This kind of extension is used in the plane type vision, the need for the main image to carry the title text or a large number of descriptive text, in the split is simpler, more requirements layout arrangement. 2, functional type extension. Examples: invitations to print, brochures, gifts (thousands of forms) of these individual functional materials, when using a master image, you need to spend more time thinking about how each element of the master image fits into the structure of the material, usually to slightly distort or add elements to the desired effect, but to maintain the same form as a whole.  

Four, the document production habits above said a lot about the main image change, can make the main image security changes is also very important, this is in the production of documents. The main image sometimes includes various types of files, for example, embedded in the AI file psd or JPG, in the production of documents when we have considered the needs of the size, whether the color type in the different material needs to consider the difference between the document produced will be printed on the error, Every step requires careful examination. In my case, the previous production of documents often put some elements of the hidden position of the following things freely produced, however, in consideration of the extension of the split time to realize that once the split, the original occlusion of the place revealed, but also need to be made, this is the way to make it easier to become the culprit after the efficiency of the delay. There are a lot of similar file production taboo, the only way to avoid is serious planning, make their own every document, to ensure that the output is foolproof. These intangible designs are all good habits that determine success, and they are also the talk of the Little Monk's guts. It is important to have a designer's brain, if you can have a manager's overall thinking, this will make you more control of the design, gradually set up the channel to the Design Trust.

Third: Production is actually the output, many activities have a large number of printed output. The headache problems that designers often encounter are also in the output chain. Printing on file requirements is very accurate, their design will eventually become what effect must have a grasp. This depends on three important aspects.       The first is the accuracy of the document, the second is to grasp the characteristics of printed paper, the third is familiar with a variety of special printing technology. Sometimes the very careful output file has been checked, and there will be some strange errors when printing. So sometimes the production of more accurate output files, it is inevitable to run to the printing plant sentry duty, found that when the error timely correction. The problem is really strange, here with you share a more fatal error-text and meticulous pattern of color: Content text in general, only use monochrome, monochrome purpose is to not repeat registration, because the meticulous things registration will appear on the issue of inaccurate version, So when checking the file, be sure to pay attention to the color of the content text used. On the line often need to work with the page group colleagues with the head of the project and the overall style of grasp are closely related to the main vision. A set of correct file making methods and habits can make everyone, because the page's colleagues will use the main visual elements of the page design, the software version of both compatible, file size control to be constantly coordinated. The production of finished documents to withstand a variety of layout transformation test.

Offline: The experience of preparing materials requires a bit of accumulation, output file format selection, file size and real size between how to ensure the quality of output, here is recommended to produce each output file, attach a documented production instructions. This explanation is not only to the printing factory (of course far from enough), but to make their own thinking, in a long design process, it is inevitable that a lot of production details at that time is familiar, but to the final delivery of the factory when there is no explanation, leading to the opposite. The description will include a lot of content-the real size of each item, printing process, color mode, entrainment link (if there is a placement of the picture), the need for special production methods, fonts, if it is a book-type print, each page of the content and technology to explain clearly, indesgin files need to pack ... In all this preparation, the mind has a sense of control, which is a kind of exercise for us.

Indesgin Software Introduction

Believe that every designer has its own tool (software), in this period of observation, I found that people in the design of books or page type printed matter, are accustomed to using Photoshop or illustrator production. At the end of this article, I like you to introduce this section seems familiar, but often overlooked by the production of printed matter! Indesgin.

Like Apple in the PageMaker, Indesgin has a powerful book production function, can be a lot of complicated, need precision consistent but also only test technology, waste of time and cost of the work of batch processing, I believe everyone has touched this software, can rarely go to real operation, I am also so, Often have a kind of luck psychology: "Since I illustrator master more skilled, this software can also go to do print, why should I waste time to control a little self-confidence have no unfamiliar software?" "In the initiation of this idea, we have lost a designer's reason and pursuit." How can you simplify your work? How can you reduce errors in your own file making? We should use more professional tools.

This is not the essence of the software, let me give you an example. Normally we make a 20-page print file with the same or similar layout. We will choose Illustrator, use a good layout to copy 19 copies out, separate storage after each production (I guess AH ~ to everyone has a higher method, it is a small monk not fine, slow) and then one by one to make bleeding, cutting, page numbers, artificially divided about the page ... Imagine how many errors will occur in these processes?

Indesgin allows you to make an action that is completely correct and to produce the steps that you have just made. All the Kungfu in the document before the creation of a number of user-friendly settings. Of course, a software can not be so "fool" there are many tricks, a lot of different ways of making documents. These things are the summary of previous experience. So young we, as long as the study, these experiences can be absorbed, this is indesgin~