Suning invests in inter-fund Nubian sentiment and future come together

Rumors of a temporary "Suning acquisition Inter Milan" News was finally confirmed. Suning and Inter held a conference in Nanjing on 7th, announcing Suning's acquisition of 68.5% Inter for about 270 million euros, the first time a Chinese company has achieved a stake in the top five leagues. And if we take the time backwards for six months, another deal related to Suning's acquisition has still shocked us, that is, Suning holding suning investment fund to 1.93 billion yuan (about 241 million euros) investment in China's mobile phone brand Nubian, occupy 33% of the shares. A century-old club in the sports world, a newly-created upstart of just three years, what makes them "teammates"?

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The Hundred giants vs three-year Nubian

Suning's acquisition of Inter Milan Football Club, all called Football Club Internazionale Milano, referred to as Inter. It is a football club located in the Lombardy region of northern Italy, Milan, which was established on March 9, 1908 and is now part of the Italian Football League team. Once known as "The Seven Sisters of Serie A", it is also the only Italian league team to have five crowns (Champions League, Serie A, Italy Cup, Italy Super Cup and World Club Cup). From the Mazzola to the steel door Zeng, from the Matthaus, Klinsmann and Bremer of the German troika to maintain 15 years three cup 39 ball record of the Artobell, the blue and Black Legion is our youth, leaving a memory of no regrets ...

And grew only three years of Nubian, 2014 sales exceeded 5 million sets of Mark, 2015 reached more than 10 million units, of which Z9 series mobile phone with borderless design to become the season's best-selling Android phone. For future goals, the Nubian high-level in the three anniversary of the meeting gave the path: 3 years to become well-known mobile phone brands, 5 years to become a global mobile phone brands, 10 to become the world's leading technology brand.

One is to adhere to the hundred Years of sports giants, a self-employed smart phone industry upstart, with what can come together? Is it the same kind of faith that sticks to it? I think more or more "feelings", the acquisition of Nubian, is the "future."

The interest of sports marketing in the Nubian

Although the Wanda Group invested € 45 million last January to buy 20% of the Atletico Madrid Club, it was the first Chinese company to buy a century-old conglomerate after a 8 million-euro stake in The Hague.

As the common protagonist of the two acquisition cases, Su Ning put the sports cause to separate out, with the retail, real estate, finance, investment, and other five industrial layout of the new suning "Ecological circle", this hand playing "also good"!

On the other hand, the promotion strategy of Chinese mobile phone companies is also changing from film star endorsement to sports integrated marketing, especially the new comer, such as Nubian, to seize the opportunity. For example, they spent 150 million yuan at the beginning of this year to become the 2016 Suning Football Club in the super-arena of the main sponsor, to obtain Suning football Club players in the super-arena in the chest advertising position of all the jerseys, and Suning football team will be all-round endorsement of the Nubian smartphone.

And in the 2016 UEFA Champions League finals the night before, Nubian smartphone general manager NI announced the signing of Cristiano Ronaldo (Ronaldo) as the Nubian brand image spokesperson, Nubian can say with the football knot.

At the same time, Suning acquisition Inter also for the upcoming Nubian overseas market cards to provide a boost, who can be more suitable for overseas market sports marketing endorsement?

As part of the Nubian Global Strategy, overseas markets will be an important link in their global channel system. Ni admits that Nubian will strengthen its international presence in 2016 and scale into global value areas. Especially in the brand, Nubian should strive to convert reputation to fame, combined with this year's European Cup football, the Olympic Games and a number of films, such as the release of cross-border marketing, so that more consumers know Nubian, the Nubian to the world.

Suning invests in inter-fund Nubian sentiment and future come together