SUPER PICK of the World-newwebpick webmaster Zheng Wei Interview

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Newwebpick is an international digital art website, recently we interviewed Newwebpick webmaster Zheng Wei (newroad)

Zheng Wei (David Zheng), joined the U.S. big group in 1999, as creative director of the post. 2001 founded NWP "International website Design Alliance" and "international website Designer Community" (now renamed as NWP International Digital Art Home newwebpick.com)

Newwebpick webmaster Zheng Wei

Visual Alliance: Zheng Wei Hello, please tell the general reader about Newwebpick when the initial establishment of some basic conditions?

Zheng Wei: Newwebpick website official on-line is December 8, 2001, so far is three years of history.

At the beginning of the website, the network of digital design resources are very dispersed, each country is limited to the national design circle, especially in China's digital design, almost closed state, it is difficult to have a good platform for the international outstanding digital Design Works concentrated display, in order to better focus on the excellent design of each country, To allow designers to communicate across borders, Newwebpick is founded on an international neutral design platform.

Visual Alliance: Will the Newwebpick be launched in China for the Chinese version?

Zheng Wei: This question has always been a puzzle to us. We are an international website, which has always been an English-speaking platform, considering the universal language. Because the core team is Chinese and has always wanted to do something for our Chinese designers, but if we simply translate the site into Chinese, we will have to increase the Spanish and French language versions, and will increase the very large translation costs, so we are still discussing the Chinese way to cut into the Chinese design circle, Let more Chinese designers see Excellent international design works, understand their creative ideas. We very much hope that our enthusiastic friends will give us constructive comments and suggestions on this issue.

Visual Alliance: What's the biggest difficulty in Newwebpick's establishment? What other problems do you usually encounter during the development stage of the website?

Zheng Wei: I think the biggest difficulty of all websites is how to publicize themselves and let more people know their existence. As the saying goes, "The wine is not afraid of the alley deep", whether you have the publicity of capital or methods, the infrastructure of the platform is perfect, whether it attracts people, is the key to future development. Many webmaster in the initial stage of the site, losing their own characteristics, from content positioning to visual design is difficult to retain the first batch of visitors, it is difficult to achieve one, wildfire effect, which is why many personal web site can not grow the advance problem.

Visual Alliance: The beginning of the establishment of the site management team how many people?

Zheng Wei: Three years ago when the site was founded only two people, I do planning and interface design, there is a friend in the background development. Later, more and more friends were involved in Newwebpick, they are selfless for newwebpick to do their own part of the force, there are free artists, the company's creative director, the Enterprise market planning, but also their own business and love the design of the boss, they are distributed around the world, different colors and different languages , but have a common hobby, newwebpick today can not be separated from their efforts and support.

Visual Alliance: What do you think is the biggest feature of Newwebpick compared to other design sites?

Zheng Wei: The biggest characteristic should be internationalization, you can find each country each nationality's characteristic design, understand their thought, can even directly contact these outstanding designers, although the language is different, but the design is interworking, is does not need the language.

Visual Alliance: From the establishment to the current development and expansion, what do you think Newwebpick site success factors?

Zheng Wei: The first is the location of the site: a truly international platform, although the early stage of the planning and promotion of the initial stage of the organization is more difficult, but to the benign development, update maintenance will become very relaxed; the second is to give full play to the human factors, although the network of marketing systems and traditions are different, but are people-oriented, Newwebpick all the content is submitted by the designers themselves, these content is their outstanding works show, but also the fixed content of the site, and we have to do is reasonable co-ordination and collation, eliminating the heavy maintenance of the website and the lack of information sources and so on.

Visual Alliance: What are the future Newwebpick plans?

Zheng Wei: The creation of an annual global digital Art Design Awards, has been an ideal for me, although there are many difficulties, but with the current Newwebpick development direction and process, the ideal implementation will not be too long.

Visual Alliance: What do you think about the commercialization of the website?

Zheng Wei: Most people in order to survive the commercialization is inevitable, but there are some people and organizations, adhere to their own ideal goal, has been the public service to the end, of course, the middle also need to have capital investment. Therefore, the commercialization of the site is to seek survival and development of the fundamental, netizens are not concerned about your site is not money, the concern is if your website will not adhere to the commercialization of your original principles, will not provide them with more and better resources and services.

Even the Commonweal website also needs to have the server and the bandwidth and so on the basic input only then can run normally, these development of specific problems need funding support, the key to see how to commercialize, the early to do a good evaluation, commercialization of the positive and negative impact of the proportion of the commercial for the individual founder of the site should be a channel canal into, It cannot be commercialized for commercialization.

At present, whether domestic or foreign, the design of Web sites generally have such a few business models:

1, the site to achieve a certain industry visibility, set up a design company or studio, through the influence of commercial customers to provide design services;

2, the integration of Web resources, publishing design-type books or catalogs;

3, the establishment of high-level organizations, the regular organization of salons, forums, exhibitions and other activities, the collection of annual membership fees (more abroad);

4, the impact of the site, the organization of commercial design activities, such as high-level lectures, design competitions, design exhibitions, such as offline activities;

5, set up commercial website channels, such as Business directory, toll download, design talent information;

6, sales site surrounding products, such as site space, bandwidth, clothing, trinkets, souvenirs and so on;

7, network Advertising

Visual Alliance: We know Newwebpick Electronic magazine is very successful, what do you think of this media form? What do you think her business model is?

Zheng Wei: Success is not yet, first of all this media, although the new visual effect is good, but the planning and design of the production cost is very high, in addition to the traditional printing media, want to do a good electronic magazine and the founder of a traditional magazine is the same; for the business model at home and abroad there are only two models, one is the charge download, the second is commercial advertising, For commercial advertising is also divided into hard and soft advertising.

Visual Alliance: What do you think about the current situation and development prospects of the design websites in China? What web site development model is worth learning?

Zheng Wei: For the current domestic design site, each home has the characteristics and development direction, can not generalize, but one thing is common: how to maximize resources, how to maximize the brand! Most websites choose to use brands to engage in design and technology services, this is to ensure the survival of a very good method, but too many webmasters are trapped in the middle of the customer, can not be very good co-ordination of long-term interest and immediate interests, the results of many sites have no animations content, no influential activities or own-brand products, So that the domestic digital design industry tepid, lost its own social responsibility; there is a more worrying phenomenon, the current popular design class site is actually a resource download class platform, providing a variety of materials and even commercial source, which is very attractive to the designer of things, But at present, there are less and fewer topics in domestic discussion on design ideas and ideas. Digital design stay in a discussion on how to achieve the effect, who copied the works, for a sentence of criticism of others and a big fight on the level of the major design class site is responsible for the establishment of a good learning environment, Build a platform to serve the designer to continue to develop.

And designers want to do what designers need.

Visual Alliance: You use a sentence to sum up the history of Newwebpick and the expectations of the future.

Zheng Wei: We always adhere to our principles "SUPER PICK of the World"

Say a few words to those who support newwebpick for years?

Zheng Wei: We are about to start the action: the revision, the addition of new channels, Chinese platform, Electronic magazine regularly published, out of the book, the world's annual designer selection ... Let's work together!

Thank you for your acceptance of the Visual Alliance website interview, and finally wish Newwebpick smooth development!