Take a look at the 7 major web page design trends that will become the mainstream tomorrow

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Translator Note: This article comes from medium, the Chinese version is compiled by Heaven Zhuhai Branch Rudder. In order to make the domestic readers easier to read, the translator in the compilation of a more drastic cuts, if the reader feel that there is doubt, please comment on the proposed, or directly check the original English.

The entrepreneurial world popular word, "standing in the tuyere, pigs will fly." In fact, this sentence I think in the design industry and so many other places, such as in the design industry, we can say, "If you hold the pulse of the design trend, you will soon leap into a design pioneer." "But the trend of this thing is like true love, everyone said there is always a most suitable ta in the world waiting for you, but you poor their life search and search, but often empty-handed." Or to find you the TA, but found that TA has become someone else's groom/Niang, but only one side of the night alone empty tears.

In fact, the trend of the entrepreneurial and design sectors is the same, you always want to be a step ahead of others to find the popular trend of the future, expect to be the first to stand in the Tuyere, which is not the end of the wrong direction and Tuyere appeared in the opposite place, or is slow the other half beat, and finally can only go to wind tail above, and also if Peter Thiel in his "from 0 to 1" in the Long Tail theory (power law) of that long tail above, helplessly watching others into the embrace of the tuyere.

So the fad is a very mysterious thing, and God often does not give you a hint easily. The so-called "weapon of the state, not to show people", if we all know where the tuyere, that everyone swarm of the run in the past not to plug the tuyere to death, so there is no outlet to speak of.

However, today, I volunteered, dare to against, with my deep design background as well as the design of the wind in the past few years observation, with you to mention my future web design trend of the air outlet conjecture. If you think that there is a reasonable point of view, the rich to hold a money field for a reward, no money for the praise of personal field comments forward to shout. Of course, if people think that this is nonsense, then you can only ask you to leave the field, and so on the next article come up to invite you to join in.

　　Slide takes precedence over clicks

First figure:

Is the picture very familiar? Of course, that's not what we do today when we turn on the computer. For example, work tired to www.uisdc.com above to see an article, found that the article is too much difficult to choose, so the mouse to move to the right click and hold down, or with the pulley down, see below some of the outstanding articles, found and then click in to see.

But you have to know that now is the era of mobile interconnection, mobile devices occupy a large number of users on the Internet browsing time, and mobile devices are characterized by relatively small screen, and the control is generally designed relatively large to facilitate the click. So what users want is to be able to quickly browse to the specified information through the fingertips, rather than slowly pull down through the mouse, and then find a line of small poor link to go into the view.

So the design of this time more should be gesture operation priority, so that users can quickly through gestures to locate the content they want.

And now that mobile internet users are getting impatient and getting lazy, few people have the patience to go through each item carefully to see what information they want. So they want to be able to quickly on the simple screen to locate their desired goals, if you can not let yourself to appear on the better.

Stamp here is a concise and scrolling priority over the click of the example (animation pictures too large upload);

And here's what we all know about Thames Weekly Web Edition, which is even the endless loop to scroll to display articles, rather than the traditional PC browsing, divided into countless tags and pages to allow users to click on the selection. And that, I think, is a hint of this wave coming.

Although I do not know when wearable equipment such as smart watch can be completely popular, but I believe that if it is really popular, it will be the application of better scrolling display and through gestures to facilitate the operation.

　　Folding display will become obsolete

Because it's so easy and arbitrary to slide the page now, and the size of today's smart devices are dazzling, so because some of the content is too long to be folded to display the way is outdated-only some key information to the user, when the need to click on a "+" or something to unfold.

And there's no need to pile up a lot of text in front of an article to let users know what you're about to describe, because it's easy for a user to swipe through gestures to see what it wants.

For example, you see the practice of others medium, click on an article to go in, come to the point is a large picture of the overwhelming view. The user can only slide down to appear the content of the article, and if users want to quickly see a chapter, only need to slide a few more.

So the cancellation of the folding content of the display, which I think is definitely going to be popular in the web design industry one of the trends.

　　Quick presentation and minimalist design

I do not know the reader you are not a temper more docile and easy-going person, if you think so, if because the network is too slow, the content below this article to now has not fully loaded. Well, I believe you will be furious immediately, the network provider's ancestors will greet once again (network problems, I often greet the first is the network provider, because they are corrupt words also received money to work, and this class are often collected money does not work).

What's the most expensive time of the day when the pace of life is so fast? Everyone in the race against the clock to be unwilling to go forward, and because through your application or Web page to find a desired content is to consume me a few 10 seconds of valuable time, I can not rage immediately pull black?

So our design to cater to the needs of our grumpy users, in the rapid display, but also to be concise enough to show the content so that users can quickly understand what this is all about.

The diagram above shows a relationship between page load time and the likelihood that users will abandon the possibility of continuing browsing, can be seen, a page if the load is too slow, for most users, with no load is no difference, because they can not wait a few seconds will be your page or application to shut down, remove pull black off.

Simple and fast design should be to enable people to quickly open and enjoy the content of the beginning, instead of waiting for half a day to show only half of the content, or content to show out and consume the user half a day to find that there is nothing I TMD want. Here is a comparative example of the two designs, who are simpler and more concise, and I'm sure you don't have to.

We compare the many mobile phone excellent app design and other portal website design, will feel ashamed for the design of these websites. Because of those excellent applications inside the interface is super simple and beautiful, and the reason why it is so simple because of the need for good performance to meet the needs of impetuous users.

Now the hot flat design is actually just the beginning, and its ultimate goal is to aim at simplicity and timeliness. And that, I think, is another trend in web design.