Take over the new station how to make a good optimization plan

For Seoer, whether just a new company or a new website, to optimize it, the first thing to do is to list an optimization plan, one for their future work to do a good job planning, the second is to the head of the station's own work outline, so that the company can rest assured that the site to you.

To do such an early optimization program, the most important three points: comprehensive analysis, clear thinking, the degree of retreat. A comprehensive generalization of the whole optimization is a manifestation of your ability to optimize, the more comprehensive the generalization, the more you can reflect your site's ability to control the SEO, which will let the company more trust you; Clear ideas Show the ability of your details, indicating your actual operational ability; It's important to be in the optimization program , do not have to clearly indicate your optimization will have what effect, because there is no guarantee that you, as long as vague description of a general, let the company know will probably have what kind of progress.

It should be said that no matter what type of site, in the optimization program, you must consider these: competitor analysis, the optimization of the structure of the station, the layout of the outside of the chain.

　An analysis of competitors

In your optimization plan should be listed the main competitors and competitors of the site details, including the chain, high-quality outside the chain, included, PR value, it is best to list opponents of the main outside the chain channels. At the same time in this place should be appropriate to give their competitors to go beyond, let the company see the prospects for optimization. Competitor analysis is a very important work, only to do analysis, you can better on their own site positioning, you can know that the key words can, this to their own after the selection of keywords, layout and so on are a great help.

　As for the optimization of the structure inside the station

This requires you based on the structure of the site now, to identify the existing defects, and to give the correct solution, but also to explain why to do so, change after how the effect, so that you can let the company believe you, and allow you to operate. Of course, the structure of the solution will have a lot of details of things exist, such as you should consider: The overall site structure, the site's internal chain layout, the level of the page, the writing of the document, website code collation, site content adjustment.

Keep in mind that optimization is the most important part of the optimization plan, because you need to change the structure and content of the site, which will give the company a certain amount of pressure. The new station is OK, if the old station, the company may be worried that your changes will not affect the operation of the site, is it really possible to improve on the basis of the original, so we have to give clear reasons and a clear description of what you will be the effect of the changes, so that the company will allow you to do the adjustments you want to make.

　The layout of the chain outside the site

This is a strategic thing, you can tell the company based on your experience on what platform you will be in the form of the outside of the chain layout, in this module, you can play some of the work you have done very successful in the way the outside chain and methods, Let the company feel that you are also a seoer with a wealth of hands-on experience. This is not to say, what platform do you plan to do every day how many outside the chain, because this kind of way will let you appear unprofessional, that is more like a outside chain Commissioner said, because each seoer you face every day not only outside the chain, you need some inspection work, need to deal with Baidu constantly update, Need to solve some of the unusual situation of the site, so do not go into the details of how much you intend to increase the number of sites per day outside the chain, this company does not care, it is only our own work details.

In addition to the above 3 points, you can choose to play some other things, such as keyword selection, positioning and so on, so that your plan appears more perfect.

In addition, in the solution you should put forward some needs, such as the tools you need, you need the support of the company's technology in some places, and you may need some funds in the layout of the external chain and so on. Because in the proposal to mention these requirements is relatively good, the company is relatively easy to accept, this is to their own future optimization to bring convenience.

To make a summary: When the site Optimization program, to be as comprehensive as possible, should not be too much to show the details, the appropriate demand, when necessary to give certain effects, show their professional, let the company more trust you, so that you can do a good job to optimize.

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