Taking Tencent news Channel as an example to analyze the internal chain construction of information site

Tencent's QQ news channel I think a lot of friends are very familiar with, because we log on QQ every day will jump out of the QQ News Channel window page. I have been accustomed to daily from the QQ news channel to get the timely news information. QQ news channel can be so successful in addition to a vast number of user base, the key point is a good user experience. Maybe we just focus on the day with the hot news, for the QQ news channel design details and not much care, the author analyzes the QQ news channel page inside the chain construction of small details, hope to be able to give everyone in the information site within the chain construction to bring help.

From our habits of access, the General site home page of the small title links are directly connected to the target content page. But let's see what the QQ news channel does? First, let's take a look at a screenshot:

　　

Home pictures

The image above is the author of the time to write this paper intercepted the QQ News channel homepage of the picture, may be the General Assembly to see the page content has been different, but even if the text content is not the same, this form of the chain will not change, then I will simply analyze a few small details.

1. First, we see the link in the red box in the figure above. Looks like a general news: the sea anemone to Shanghai and Anhui 3 people died 2,300 tourists stranded in Zhejiang, our common sense may think that open is the relevant news content, but actually not, when we open this link. The entry page is not a related content page, but a topic page of related information, as shown in the following figure:

　　

Topic page

2. We then open the link in the black box in the first picture. We can see that this link is pointing to an ordinary news page.

According to this design we can analyze this:

1, "Sea anemone to Shanghai and Anhui 3 people died 2,300 tourists trapped in Zhejiang" point to the page is "Typhoon Anemone landed in China's theme page." Although the title of the topic page is not "anemone to Shanghai and Anhui 3 people died 2,300 tourists trapped in Zhejiang", but "anemone to Shanghai and Anhui 3 people died 2,300 tourists trapped in Zhejiang" and "Typhoon Anemone landing in China's Theme page" This topic is closely related. At the same time we can find that the first page of this title will be with the development of related news constantly replaced, but no matter how the change, will point to the topic page.

2, "Huangshan is the 12-class gale" of the news link is the corresponding news content page, from this point to the content page of the breadcrumbs in the navigation we can see that it is subordinate to the relevant topics. As shown in the following figure.

　　

Content page

Then the QQ news channel home chain Why do this? We can roughly judge:

1, although we see the anchor text used on the home page is not a real target page, but because all belong to the same topic, the correlation is also very high, the search engine can very good recognition, at the same time we do so can guide our user to go into the related News topic page very well, Let our users more convenient access to more information, can be very good to improve the user's friendly experience degree.

2, this design can not only make our users more convenient access to more information, at the same time it can make our home page more concise, to avoid excessive content and a bloated situation.

Of course, the advantage is not only these two points, here is unknown talk. So where can we use this setting? In addition to using in the News topic page, we can also use this model to our site's column page, level two domain name, channel page and so on how to operate it exactly?

First, according to the QQ News Channel homepage Design, we to a real-time news can set two titles, the homepage points to the topic or the column page title uses is concise version the title, the title should avoid too long, because our this one title mainly is guides and attracts the visitor's click.

Second, under each topic, use a Real-time News topic page, if too many news all point to the topic or the column page. Doing so will make the user feel cheated.

Third, in the QQ News Channel topic page can see the homepage points to the topic page The news to place in the topic page prominent position, we do so the goal is lets the user click into the topic page to be possible to find originally wants the content, does not feel is deceived.

The above is the article of the study of the QQ news channel home chain of several small details, this some details can be used to our information site, better improve the site's user-friendly experience degree. The article by the Stepping Person SEO Forum http://www.seombz.com/original, reprint please retain the source.