Talk about the change of domain name, site names

site | domain | guest

See from the Internet: ebay's wholly-owned subsidiary, the classified information site of the Chinese company (kijiji.cn) will be in the near future strategic transformation. In addition to changing the corporate brand, guests will also be synchronized replacement site domain name.

My first feeling is that it should be changed!

First look at its name: Guests gather, Chinese pronunciation is very awkward, how to remember, how to spread. I really do not know how to choose the Chinese name, simple transliteration is it OK?

Then look at its domain name, kijiji.cn, from its English website (kijiji.com) extension. But Kijiji too awkward, I have not remembered for a long time, I think many people have the same feeling. Perhaps the word in the English world is very good, but in the Chinese world is too far away, and Chinese and familiar with the English words are also very far.

If as a multinational company, in order to continue its brand the whole world unification, but at the expense of its brand spread effect what significance?

Every country and nation has its own language habits and customs taboos, and if the multinational corporation expands without giving consideration, it will pay the price.

How to choose the brand elements of the website in the Chinese language world? To talk about my personal opinion:

First, the choice of domain name:

1, the first choice can represent the relevant phonetic domain name of the website localization, related website names.

dianpin.com taobao.com baidu.com etc.

2, easy to remember the neutral phonetic domain name, related website names.

such as: dangdang.com Tianya

3, the Chinese well-known English words (or the target customer base is familiar with)

It should be known to junior high school students. Unless your site is dedicated to college students or more people.

Go, good, boy, girl, etc., consider it yourself.

4, Digital Domain name

such as: 51, 56, etc.

However, the short and good record of the number of domain names are basically no. And the transfer price is very high.

5, digital, English words and numbers combined with the combination of domain names

Hao123.com admin5.com

Second, the choice of domain name suffix:

The domain name suffix. com is best because it is widely used and has a long time;

Down is the. cn domain name, short.

Com.cn is too long, if you have a good memory.

Other domain names can also be common users are not necessarily very familiar.

Now enter the era of mobile internet, if you want to build mobile web site (not necessarily just WAP), to consider the Internet users mobile phone input URL of the fast and convenient, the URL the shorter the better, so the suffix should not be too long.

Of course, this is only from the usual point of view, if you have a good promotional resources, a bad domain name will also have a good brand