Talk Sun Peng: I think the marketing of original literature website is not enough

Shino: Thank Linhu, also give us a lot of problems, there are a lot of distress. We come to listen to the back two opinion, tea Tim Fragrant head of talk sun Peng.

Talk Sun Peng: very happy to participate in this event, I did not make a special preparation, just the first two did some attention to very specific issues of the discussion, I said some "Luliang" topic, I from the whole network of the situation of literature to say some of their own personal views.

First of all, from the current point of view, just now director Lin talked about the status of Literature website. In this piece, I also have some views of my own.

The first is that the literature site did not reach a certain degree, I think is related to investment. I think the investment in the whole network, literature site is relatively least invested. In 2005, two blog sites to get more than 20 million dollars in investment, we spend the money is limited, I do not know whether we are added together there is no more than 50 million. But only two blog sites to get so much, and traffic does not have a starting point, so I think this from the literary site input perspective, I think has been all aspects to achieve our desired effect.

From the current situation of literary websites, the main is divided into two major categories. The first category is the original site, the original site at present, we are more familiar with the starting point, by waves, including tea Tim incense; not original similar to Xiaoxiang Book Court, their flow is also very large, ranked in the top 100 in the country. Another is from the theme of the nature of the property, because just now Wu also talked about the beginning of a property, but from our point of view of a cognitive level, I think the starting point or fantasy-oriented, like the Magic Sword is mainly to brave hero. This is my personal understanding.

Besides, we have some simple cases of adding fragrant tea. Just now the first two speeches, I think they are better, have been acquired, the tree is good shade, money money, to find resources have resources. Comparatively speaking, our tea is still our own investment in the development of a situation. We were founded in 99 and established in August 99. I think it is not a long time, but for me personally, I do not feel that these years, that is, to walk so hard, or how much is not easy. Because I think this is my personal hobby, I think from one of my personal values, I think the text is valuable, and the value of the text is far from being underestimated.

Tea Tim Incense Market Input:

cooperate with publishing and IT industry to hold works competition

In this case, we actually stayed until 2006, or by the end of last year, I felt from my personal point of view that I never said I expected to be able to make money. We have been in the investment, we feel that the time to make money is still far from, so in the past period, we have done a lot of services to users of some things. Last year we had a big competition with Hong Kong Zhonghua Book Company, and the works were very well received at the Hong Kong Book Fair last year, and both the Chinese and Taiwanese editions are about to be published. These are some of the things we do that are losing money. Including this year we and MSN, the Yangtze River Literature and other 10 publishing houses together a young novelist competition, we have invested almost 200,000 of the bonus number to do these competitions. We all want to provide a platform that allows some authors to emerge from the competition and achieve our goals.

From a stage of our own development, just a few points that Wu always talked about, for me personally, those processes are relatively unfamiliar. Because we didn't make records before, we started to do, is to do short novels, prose, poetry, these lyrics have all done, so that in this period, our flow of development in all aspects is not particularly large, and even our daily short contribution to do 5,000, our original contribution to do 5,000 articles, But our traffic still and professional novel kind of website have quite big disparity. We started to develop a lengthy program in 2004, and then we went into a relatively fast stage of development. Up to now, we have accumulated nearly 70,000 pieces of a long, more than 3 million of our short story. We are mainly in the long run to try, short stories we in addition to and some of the domestic magazine media cooperation, has not found a particularly good commercial development channels.

When it comes to records, I think the starting point from the VIP model should be to create a very good Internet value-added mode. Why do you say that? As we all know, in 2005, the so-called Web2.0 Web site surging, so far, these sites have not found a good toll channel or is the mode of making money, including blog sites. I just came on the way, I saw the Sina blog in the second quarter of the income of advertising 1 million dollars, but I did not see this blog ads, I do not know where the income came from. Literature Web site In this piece out of the good way, it is said that the beginning of last year's income of more than 20 million. I think this is the Web2.0 site, at least to become a profit model of the seeker and a leader. And I think from my personal understanding, the literature website should be the earliest so-called Web2.0 practitioners in China. Because in 97, 98, even 96 years, and the so-called Web2.0 nature exactly the same, the so-called is the user to create content, users to disseminate content.

I think this VIP fee mode is good where, we all know. In the online charge of this piece, a lot of people do explore, feel that this is not feasible. Because everyone on the internet is accustomed to free, because the spirit of the Internet is free, is to share, so that your charge is not feasible. And a professor at Peking University also put forward, for the Internet business is actually like playing monkey on the street, you gong a knock, people have come to see, but you are a charge to go. But as a charge, it is tantamount to creating a trap, I started to let you go free to see, you see 300,000 words, the back 200,000 words began to charge, you said to see or not to see, you do not see this ending, of course, you can also wait for free, a year after the public. At this time, the reader can not stop, not particularly do not want to pay, but particularly want to know the end of the story, just pay the money, after the money, the Internet's biggest barrier may be in the process of paying money, you let him across the marketing threshold, or outside the point card this channel is very difficult, but if he bought once, The money on the bottom is very smooth. I think at this point, the starting point is deep experience, if you let him buy a point card, then it is very smooth behind.

Traditional publishing, too few people can share the spirit

Another is that we understand the relationship between publishing and the originality of the web. I think at present from the entire original literature website, we need to focus on the solution, is a service problem.

Now on the whole, the service level of the literature website is actually very low. Even if we now have some very embryonic business model, but these services, including the mechanism of the service is very elementary, I think how to solve the problem of service, is the original literature site behind how to develop a key. As we all know, in mainland China, a lot of the emergence of a song singer, a lifetime to sing a song, but very famous. In Hong Kong there is little, why? Is his service mechanism is not the same, Andy Lau an appearance, even how to go, makeup, all of the people to help him do, he even has a special writing to his creative team. I saw a news, Xiaixiaodong, originally that song is his, later was Jinggang sang, Xiaixiaodong lost a fire again opportunity. But Hong Kong's service mechanism is doing very well in this respect. All the original websites, I think we need to work hard to solve the service mechanism.