Talking about eight Sina home combination Baidu Search Marketing tricks (next)

Above an article Fei Fei: Talking about eight Sina home combining Baidu search marketing tricks (on) fly analysis of four Sina home and Baidu Search marketing tricks of the four points, today again analysis of its other 4 points.

1 Search marketing of Baidu Encyclopedia, professional Web2.0 Editor.

Baidu Encyclopedia can be described as an internet big think tank, fully mobilize the power of netizens, the wisdom of the collection of hundreds of millions of users, to share the exchange, Sina le Live in the encyclopedia to edit the entry, not only to help the audience a comprehensive and systematic understanding of brand sites, but also make information more brand convincing

　　

2. Search marketing knowledge of experts, professional interaction to enhance the professional image.

In order to improve the quality of Baidu know the platform, to help the vast number of users to quickly solve the problems related to home, Baidu for SINA le Habitat dedicated to know the Expert group, from different fields and angles to open 6 expert ID, forming a huge knowledge base, credibility is very high. Flying in real estate company for nearly 3 years, has been doing Baidu know, the effect is excellent.

3. Search marketing image promotion, improve conversion rate.

In addition to Web pages, know, encyclopedia and other search and attention to the higher than the channel, to improve real estate housing, the actual picture is more convincing, so Baidu picture is also the target crowd of another gathering place. If the user in the picture channel search "Home Mortgage" keyword, in the search result first presents the "Sina House Calculator" picture, may direct the user to import Sina Happy Home calculator page, directly deepens its appraisal rate.

4. Search marketing knowledge of the association, the question and answer experience brand professional.

Baidu know that the platform has been very popular, the choice of Baidu know the life column under the "Home purchase" and "household specialization" two categories in the Sina home related ads, will form a great proliferation. If users in Baidu know about the real estate, home and other issues, whether in the problem-solving Harbin in the answer page, will focus on the embodiment of Sina brand, more can target consumer group classification.

Sina as the leader of the portal network, and China's largest search caused Baidu's first large-scale innovation cooperation model has become the largest innovation in history. Open + map + promotion +hao123 Internet navigation + encyclopedia + know + picture promotion, integrated ROI than the adoption of a single marketing channel more cost-effective, the ultimate goal is to let SINA le Habitat brand into the hearts of people.

This is just some of my personal insights, welcome to exchange and discussion. Original author: Fei Fei (feather Apprentice) original address: www.sem0571.com first A5, welcome everyone to Pat Bricks, SEO Senior Exchange Group 1,120,968,831 exchanges and communication!