Talking about how to excavate the key words in accordance with user search

Source: Internet
Author: User

Webmaster every day around the user experience turn, after all, the user experience is good is to determine whether the site can survive the key factors. Only the website has the good user experience, can talk about the website development, the website makes money the direction. And for the site, the keyword is the first step of the site construction, is called to have a good start will be half the success. Then keyword selection is the beginning of the station webmaster do, for the choice of keywords, according to the author know, most of the webmaster are through Baidu Index, related search, Drop-down box and webmaster Query tool class to choose the keyword, I am not saying that these methods are not correct, But the choice of keywords should be more based on the site to face the user groups and user search habits to choose, and some key words are obviously the flow of the brush, natural selection These are not useful at all. For keyword selection, the author suggested that webmaster should be as far as possible according to user search habits to choose. And the general user's search habits are relatively close to life, such as the price of a certain clothes, and the general user will be such a search for such clothes how much money. Today I talk about how to give the site to choose the keyword to match user search:

Range of Keywords

For site keyword selection, in particular, with local nature of the site, such as the type of SEO site, there is no webmaster will do the whole country, but subdivide to the region, such is the scope of planning, such as in Guangzhou, users need to outsource site optimization, will naturally search for Guangzhou seo optimization, guangzhou, some SEO optimization services and so on and so on. After all, users like to search their most accurate, like to find a job on the site, will not directly search for recruitment bar. Are targeted to search, such as the Guangzhou East PO Job Fair, Guangzhou Tianhe Job fair and so on. Therefore, the different types of Web sites should be based on their own site-oriented user search habits to choose the right keywords, the purpose is to give the search to explain the overall content of the site, there are more consistent with the user to find information. If you are doing trade and choose the article type of keywords, should not appear such webmaster it.

keywords of professional noun

Each industry has its own terminology and lifestyle terms. and the webmaster in the choice of keywords, but also to consider their own site of the user group education, gender, occupation and so on, these can be known through the Baidu Index. For example, the professional term for a desktop fan is called a pedestal fan, but when users search for a fan, rarely use a ground-style fan to search, if you choose a seat-style fan this keyword and ignore the comparison of the life of the desktop fan this keyword, search will not be regarded as the same items. and user search will not search the ground fan such keywords, so, the general professional more strong site will choose more professional keywords, and for not specifically for the professional site should try to choose more close to the life language keyword.

brand word of mouth keyword

The brand keyword can be said to be the best conversion rate, and targeted also very strong, because the user search such keywords, natural for this kind of brand has certain trust, such as user specified to buy a brand of leather shoes, naturally will search for certain brands of men's shoes and find your contact information, Naturally will consult with you, such a turnover rate is very big. And some users may be searching for a brand of clothing the latest paragraph and so on, the purpose is probably in order to understand the new style of the price, style and so on, so, for the brand of the key words webmaster should be quite attached, after all, now stationmaster know, to survive the site, naturally need to play their own brand, And for the early owners can borrow some already famous brand, borrow force is the best way to success. Search brand word of mouth keyword, webmaster can pass the question and answer platform, because the question and answer platform through all is in this kind of keyword appears in the question.

Keyword can be the maximum match to the user's search term, it is to make your site can be fully ranked search in the front, because the most basic requirements of search is the matching degree of high site keyword will appear in the front. This is done to the user experience is also in order to allow users to find their own timely information, of course, if the search cited database can not find an exact match, it will also be based on a strong match to the low order to display the search results. So the webmaster should be the user search habits to analyze the choice of keywords, the purpose is to allow the site in the user search keywords, as far as possible to match. This article by the Android game Download http://www.28az.com/exclusive feeds, A5 starter, reprint please leave a link, thank you!



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