Talking about the concrete operation of the competitor

Competition in every industry is there, and we webmaster competition is more intense indescribable. But the existence of competition is not necessarily bad, because in SEO optimization above, competitors can become their own mentors, to their own optimization methods, the practical effect of the show in front of us, we can learn from. So how do we learn from our competitors? The following is the author's research on some specific operations of competitors:

　　First, the history of domain name tracking

　　

The history of domain name tracking can not only see the history of the existence of the domain name, but also can find out whether the domain name has been replaced by the program, the subject of change. We all know that the old domain name relative to the new domain name has the advantage of existence, as long as the old domain name has not been punished by search engines, inherit the old domain name is a good choice of domain name purchase. Because it not only provides a domain name time advantage, but also write the weight of the transfer.

second, the study of key words

Because of the same industry, competitors understand that the core keywords of the competition is quite brutal. Then we have to find a way to find him, and the key words of the competitor can spread to his long tail keyword strategy. From this can also expand their site's long tail keyword, which is a keyword mining way.

　Third, look at the status of the label

When we look at competitors ' labels, they find their tags poorly written or not. We can know that such a competitor is not terrible, it is not a difficult thing to go beyond it. Because the importance of the label, especially the title in the SEO optimization above the importance of the seoer will go to optimize the operation of the place, if the competitor did not optimize the above, can imagine such a competitor is not terrible. And if they write well on the label, we can learn from it.

　Iv. the style and structure of the URL

The style study of URLs is a straightforward thing to see whether they are adopting a dynamic URL or a static URL. In search engine aspect, static URL is still more popular. Although the dynamic URL, search engines will also be included, but compared to the static will have some advantages. There is the structure of the URL level, due to the limited ability of spiders, crawling site content, is as far as possible to grasp the focus of their content. And the basis of judgment may be related to the level of the URL. At least in the Baidu SEO optimization guide above has said that the level of the URL as simple as possible. The following figure: 20120223 this is the form of a date, the site is the year and month apart. I think they can actually combine to reduce the level of URLs.

　　

　Five, links to the query

Links can promote keyword rankings and the site's PR, so the general site will find the relevant high weight of the site to exchange links. And to track down the links of competitors, but also belong to the search for their own friendship links Exchange resources.

　Vi. tracing the construction of the outer chain

It is not a small study to carry out chain tracing to competitors. The importance of the outside chain in the optimization I believe everyone knows. And the tracking of competitors outside the chain of construction, one can know where they are in the chain of construction, which can be for their own outside the chain of construction to find resources. Secondly, you can know that they are outside the chain of anchor text chain form or pure text outside the chain form, or both the form of the construction, so that they can observe the quality of their chain construction, whether they can learn from learning to improve their own outside the chain construction strategy.

Research competitors is a case study, from which they learn the advantages of optimization, so as to improve their optimization strategy, improve their knowledge of SEO. Article by the fifth generation Http://www.yingzhe.net original, reprint please indicate the source, thank you!