Talking about the construction of the inner chain through sales talk

This article is about the telephone sales in the words of the construction of the internal chain of thinking guide, we have more or less likely to have received calls from sales staff, and marketing their products, I do not know whether you have noticed that they and you say every word may be studied.

Why do you say that, we might as well take some words to perform the simulation exercise:

Salesperson: Hello, is Mr. So-and-so/madam?

Target customer: Yes, what's the matter?

Sales Staff: Hello, I am a company's customer service Commissioner, you two days ago, we have customized an iphone, and you confirm the contact address, such as XX city ..., is there a problem, no problem, I will arrange the delivery of the goods?

Target customer: No problem, delivery!

Salesperson: Yes, I forgot to tell you, we are now engaged in activities, you ordered our mobile phone, but also to 20 yuan to buy 1 of such quality mobile phone shell, 80 yuan to buy a * * MA mobile Power (quality description omitted), now buy very affordable, I would like to send you to this address?

Target customer: What color is this mobile phone shell and mobile power? Style can I pick it?

This sales talk I said here, the reason why an example of such an agile friend should have understood, this and the user directly to visit the site, buy a mobile phone and then product pages to provide relevant recommendations is a truth, we are below for the construction of the chain we should do.

1, attachment value of the product or article

The so-called added value is also implicit demand, such as this, buy an iphone, most people will buy a mobile phone shell and mobile power, all know the iphone tete is not a charge. So if the user is looking at the article Question and Answer page, is introduced about the mobile phone, you have the text to introduce the mobile phone around the product link, they will see? 85% of people will watch, because they also have a demand for these things.

2, targeted strong?

When the user clicks the past, of course, will also look at the relevant introduction of the product, if the introduction is very vague, certainly not. Imagine, this is the user's implicit demand, in this article can be said to be our webmaster to remind users what they are missing, and they realize this, however, when the page is not detailed, reasonable, authoritative introduction, persuasive is too small, conversion rate is equivalent to the freezing point.

3. Rationality of inner chain construction

Why is it that when it comes to rationality, because Zhaoyan just want to remind you that the anchor text is not to exactly match the title and keyword, can be based on the content of the article to make reasonable settings, if you this chain is required to use 8 words to read through understand, but you for the keyword only set 4 words, This article read up is not so fluent, not fluent can read well, if all read do not understand, it backfired!

This is my point of view, you see my share what do you understand? share it!

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