Talking about the points for attention in the use of anchor text in station optimization

　　

Anchor text relative to the effectiveness of the text link, compared to the optimization staff are deeply touched. And the use of anchor text definition we can distinguish between the use of anchor text and the use of anchor text in the station. For the station outside anchor text we will be relatively familiar with, and the anchor text set in the station may be less aware of the points. So what is the use of anchor text in the station? I will share some of my own experiences on this issue today.

One: Control the length of anchor text

I have seen the content of a blog, found that the content of this blog often in a whole sentence used to add anchor text, and all point to the same page. I don't know why this blogger did this, but I think the blogger's method is undesirable. From this I think a lot of optimization personnel will exist in a doubt, that is, when the anchor text is used to do anchor text or directly a word to do anchor text? I think that the whole sentence into the anchor text, there are two advantages, the first can improve the user's friendly experience, because so that users can directly find the relevant information , the second is to increase the number of sites included. But using this method has little effect on improving the ranking of a keyword. So if you are using anchor text to improve the ranking of a keyword, the author will advise you to control the length of the anchor text.

Second: Reasonable position of anchor text

I believe many people in the Web page will find that some of the key words are repeated many times, and all of them into the anchor text, this purpose is to highlight the search engine this keyword, but in fact this method is not desirable, not only will affect the user's experience, and may even incur a search engine punishment. The author of this aspect to give an opinion, we can give the first occurrence of the keyword plus anchor text, after the article content of other keywords we can by bold or underline to highlight your keywords, so as to optimize the results of keyword ranking.

Three: Control the frequency of the anchor text appears

A site can be made up of thousands of pages. And each page has a different title and URL address. Therefore, when we do the anchor text optimization, it can be done on other pages of the anchor text. But such a new problem arises, in the same page, the frequency of the occurrence of the anchor text control in what range is the best? The author has already had a rough talk about the use of the anchor text in the above. Here the author believes that the frequency of the anchor text should be no regular, do not deliberately to control the frequency of occurrence, whether it is an anchor text or a number of anchor text, or should be reflected in the natural form.

The use of anchor text in our optimization plays a pivotal role, of course, we need to pay attention to not only these three aspects, there are many details to be noted. Reasonable processing of anchor text to achieve the best results. This article http://www.tuan-shanghai.com original, reprint please keep the address.