Talking about the skill of choosing the key words in Baidu bidding

Baidu bidding is now a large number of enterprises and businesses to advertise the important place, and about Baidu bidding core marketing key is the choice of keywords, choose the key words not only can play a good marketing effect and can save marketing costs, so do Baidu bidding webmaster for keywords must be in-depth to study, Now I on Baidu bidding keyword selection to talk about their own experience:

First: Select keywords based on marketing objectives

A webmaster to do the bidding of the first to understand their marketing purposes, is to promote a brand, or promotional goods, such as Sina Weibo is important to promote the brand, and such as the list of weight loss drugs to do is product promotion. Second, it is important to pay attention to the audience is the target, is the male or female, students or white-collar workers, this is also a key word, like the early public School of the audience is mainly for students, and happy net for white-collar users.

Second: According to the needs of their own companies to select keywords

For example, your business is to do services or sell products, then the conversion rate is a very important issue, so we can choose similar to the long tail of the keyword, is a description of products or services keyword. And if your company is to do the site needs a large number of users, then we can choose more common keywords, such as chocolate, mobile phone such high flow and conversion rate of words. Of course, this word because of the flow of large, so if you do not have a big budget best not to choose such keywords.

Third: Choose the key words according to the regional nature

This is very important, we can first analyze the flow of our site is mainly from which regions, and then to develop keyword strategy, the use of geographical + keyword method This choice has been repeatedly proved to be fruitful, such as you are the decoration company address is in Nanjing, So the cost of decoration is far more than the cost of Nanjing decoration to come high, and conversion rate is low, so Nanjing Decoration Company is our preferred word.

Third: The choice of key words of skill

For example, some synonyms such as headphones = headset, in the case of English abbreviation seo= (Search Engine optimization), there is a very important skill many people will ignore that is a typo this is compared with Chinese characteristics such as Taobao = Dig treasure, Sometimes choosing this kind of word will bring you unexpected results.

The above is my own Baidu bid when the accumulation of some experience, write to share with you, this article by the fastest way to thin legs http://huazhuangpin.5d6d.com original reprint please keep the link.