Taobao alliance divides the website into 2 million billion RMB every day, and the size of the website reaches 0.4 million

Taobao announced that the network marketing system of Taobao Alliance, which was launched in early April this year in the big Taobao e-commerce ecosystem, has been running for two months and has reached 0.4 million active webmasters as members of the alliance, every day, through the completion of e-commerce marketing, the revenue is nearly 2 million yuan. This year, the goal of dividing the majority of webmasters into 1 billion remains unchanged. This indicates that, driven by its innovative model, the Taobao Alliance has entered a period of rapid expansion and is expected to become the largest webmaster alliance camp in the Internet industry in China.

The alliance's website tutorials amounted to 0.4 million

The rapid rise of the Taobao Alliance has benefited from its high share and innovative cooperation models that open APIs (data interfaces) to millions of webmasters. Wang Weiyi, director of Taobao Alliance, said that as of June 8, Taobao alliance had been divided into nearly 2 million yuan every day. The personal webmaster with a monthly income of-occupies a large part. Taobao Alliance has found more marketing methods and channels for online sellers, especially small sellers, and has also solved the business model of external small and medium-sized website tutorials, indirectly creating 100,000 job opportunities.

The opening of Apis is also welcomed by webmasters. It is reported that, through the Taobao Open Data Interface-Taobao customer api, personal websites that cooperate with Alibaba and Taobao, the daily data volume of Taobao shop and product information has exceeded 0.2 billion, the Taobao alliance provides Taobao with 30 million searches each day.

"After the launch of the Taobao alliance, Taobao's daily revenue doubled in just February, nearly 2 million. Taobao's daily search volume increased by 300%, while focusing on the value of online shopping, the benefits of its thousands of searches to webmasters are far greater than those of traditional search engines." Wang Weiyi told reporters that since its launch for two months, the Taobao Alliance has attracted more than 0.4 million active webmasters, and this number is still growing rapidly.

According to Wang Weiyi, Taobao can also customize marketing strategies for websites joining the alliance, so that small and medium websites can truly enjoy basic e-commerce services. The industry believes that in order to help small and medium-sized websites rely on a single survival model of traditional online advertising.

Baidu alliance is not a competitor of Taobao Alliance

Despite this, not all agree with the development model of this small website alliance. Recently, another Internet webmaster alliance in China, the Baidu alliance, publicly resisted the Taobao alliance. Baidu believes that the search engine tutorial rules damaged by Taobao's website, such as too many Page duplication and slow connection speed, exist in Taobao's website data dominated by APIs, which affects user experience.

Taobao denies this. According to Wang Wei, the presentation of Taobao's customer api is not only an advertisement, but users can customize various applications suitable for their own models through the open platform. Taobao's website data is not a single duplicate content.

This event may become a fuse for the communication between the Taobao Alliance and the Baidu alliance. Wang Weiyi believes that the Baidu alliance is not a direct competitor of the Taobao alliance, because the two are not products at a level.

"Taobao alliance is different from Baidu, Google, and other first-generation advertising alliances that are widely used in traffic and hard-spread, Baidu alliance is more concerned with traffic, so its form is often in the form of a single advertising promotion; taobao considers the promotion form. Therefore, webmasters can use the Taobao api to obtain various Taobao-related data and customize the data." Said Wang Weiyi. However, Wang Weiyi believes that Baidu's action is unfair to the majority of small and medium-sized webmasters and violates the principles of fair competition on the Internet.