Taobao Electric City mode and Jingdong Mall model contrast

January 13, 2009, the Asia's largest network retailer Taobao announced, brewing several months of Taobao electrical Appliance City officially online. Just on the 12th, Taobao announced 2010 is Taobao consumer year, no doubt, the introduction of Taobao Electric City is intended to provide consumers with more assured authentic licensed, to meet the diverse needs of consumers, improve consumer network 3C electrical Experience and satisfaction, at the same time, this also created a network of 3C home appliances to sell a new model. "(from Taobao announcement, incredibly still write time wrong, there are pictures for proof!" ）

Let's take a look at Taobao Electric City's High-profile online and the moves:

A Low prices.

Cell phone

Nokia 5800i Red Taobao minimum price of 2098 yuan, Beijing East Price 2139 yuan, the new egg price of 2138;

Nokia 5800i Black Taobao minimum price of 2126 yuan, Beijing East price 2168 yuan, the new egg price of 2138;

Notebook

ASUS (ASUS) EeePC 1005HA 10.1-inch Netbook (Atom N280 1G 160G XP Pink)

Taobao's lowest price is 2550 yuan, Beijing East price 2749 yuan, new egg price 2499;

ASUS (ASUS) EeePC 1005HA 10.1-inch Netbook (Atom N280 1G 160G XP White)

Taobao's lowest price is 2550 yuan, Beijing East price 2699 yuan, new egg price 2899;

ASUS (ASUS) EeePC 1005HA 10.1-inch Netbook (Atom N280 1G 160G XP Black)

Taobao's lowest price is 2480 yuan, Beijing East price 2699 yuan, new egg price 2699;

Home Appliance Refrigerator

Haier (Haier) refrigerator bcd-238s taobao minimum price of 3440 yuan, Beijing East price of 3499 yuan;

Two Free shipping for the entire field.

Three Service Commitment: Authentic UNPROFOR, is the conduct of goods, first payment and so on.

Four Activities: 1. Taobao Mall Price award-winning activities; 2. Invite friends, or 50 red envelopes activities.

Taobao Electric City competition is clearly targeted, the key competitors must be Jingdong Mall and new eggs, such as 3C products for the main business scope of the consumer website. Taobao is also a high-profile claim Taobao electrical Appliances City to create a new model for digital home appliances (do not understand what is the new template), compared to the self-employed online shop can give consumers greater price concessions, better service.

Taobao electrical appliances in the city before the online, I have also wanted to see Taobao can give China's e-commerce industry and the retail industry to bring once again innovative services and products. But in essence, Taobao Electric Mall is another vertical subdivision of the Taobao Mall, more in lieu of the old Taobao Mall of the digital home appliances products sales share (did not join Taobao Electric city business days will not be too good), to the Jingdong and other development structure is not a real threat.

Then the Jingdong Mall model and Taobao Mall model between what is the difference between, which mode will eventually dominate the market?

The above illustrations are the main differences in business models, together with a comparative interpretation.

1. Super big buyer and Super Big store. From the point of view of retail competition, simple retail price competition is the least scary thing. The competitive advantage of the efficient supply chain system and management capabilities established between manufacturers is the long-term low price guarantee. From the pattern of differences, Taobao can not maintain the competitive price for a long time (now more like the price war after the new store opened. Because Jingdong will be more and more with the development of procurement scale, bargaining capacity is certainly more than Taobao's big sellers strong.

2. The income model of different, also decided that Taobao sellers can not long-term sacrifice profits to maintain Taobao Electric City's low price (at least for a long time can not be compared to the price of East Beijing). Taobao to receive the seller's sales commission, no sales profits, sellers have to pay Shang, who will do ah? Unless Taobao is always free, never disguised as a collection of various promotional fees sellers!

3. Although the current e-commerce environment in China is still unable to allow Jingdong to fully obtain the support of the brand, but with the development of the domestic market, brand operators found the appropriate channel solutions, will certainly give support to the business operators. Instead, Taobao Electric city will exist a contradiction, if the brand to obtain the support, it is necessary to sacrifice the number of sellers to stay (unless all the price of the seller to stay in the brand is completely unified under the code.) We can go to see Taobao Electric City Haier products sellers, only 1. For channel management norms of the brand, the more powerful brand, the more difficult to deal with this contradiction.

Once I saw a friend in the pie. What is the core value of E-commerce to traditional brands and retailers? Every time the commercial retail revolution, must be to consumers, brand manufacturers and businesses have brought benefits to the value-added. Since e-commerce is a business revolution, it must also bring real benefits to consumers, brand manufacturers and businesses. the core value that e-commerce brings to traditional brands and retailers is channel optimization . If the E-commerce company to have unmatched popularity and traffic, with consumers to make brands and manufacturers, the impact of brand manufacturers and vendors of the normal sales channels, resulting in confusion, it is not the three parties to win, but also simply can not get the brand and manufacturers sincerely support (The people have the world).

4. Which group is the sales service person? This difference is clearly obvious, I think any employee will first stand in their own corporate interests to serve customers. Taobao Electrical City of the seller's employees are the same, they preferred to pay attention to their own business interests, and will not pay attention to Taobao benefits, but also Taobao. (Why now scold Taobao small sellers so much, Taobao needs to reflect on.) Sellers and consumers are your users, so they are your God. Must not be the time of need is God, do not need is a flat three. ）

5. Will the sales staff have a preference for the brand? The essence of this question is whether the salesman is focused on the interests of the customers. The customer experience is quite different from recommending and introducing the products that are best for him rather than recommending products that are in the interests of the business.

6. Taobao Electric City sellers will still have the problem of vicious price competition. This and Zhongguancun Digital city is a truth, mall internal competition disorder, if improper management eventually from price war evolved to overdraft consumer trust. How to guide the reasonable internal competition, Taobao electrical Appliance City is a long-term topic, the sale of high price sellers, no sales, will certainly be LAX electric city business management and services, and slowly will leave.

7. Harmonization of service standards. Jingdong will have a unified service standards, if there are differences in service, it is also the question of executive power. This is completely different from the difference in service values between sellers. How to deal with complaints, quality standards, return and replacement standards, and so how to achieve unity?

Our comparative analysis of the differences in the business model, will determine the consumer and shop shop between the user experience differences. User experience is the final decision consumers are like to choose Jingdong or Taobao electrical appliances city. For example:

I want to buy Nokia 5800i phone before consulting related issues, Taobao Electric City different sellers of the consultation solution may have different answers;

In Jingdong buy asus (ASUS) EeePC 1005HA Notebook gift mouse, send notebook bag, may also send a "Avatar" movie ticket, Taobao Electric City different n sellers can unify promotional activities? It's hard to do! (This is the easiest way to keep product prices consistent in price competition and to have a competitive advantage in price.) If Jing Dong uses this method, don't forget to give consulting fee! ）

I bought Haier (Haier) refrigerator bcd-238s, after 1 months, Jing Dong sent me an e-mail, sent me a value of 200 yuan Haier product promotional coupons! This kind of customer care Taobao Electric City sellers are difficult to do.

...... Slightly

The examples above are customer contacts that interact with the site and the customer, each of which affects the user experience. What is a customer contact point ? How does customer contact management enhance the user experience? Interested friends can look at Ebizer's following original series of articles.

Jing Dong and Taobao electrical competition between the city, not only between enterprises and enterprises in the market competition behavior, but also different e-commerce business model of competition, which is a very good, very typical case study. Taobao Electric City model is more like to do real estate, Alibaba has a bustling Internet commercial properties, just opened a name Taobao Electric City of the big market just, no one product is independent operation. From this business point of view, Taobao Electric City is not a retail enterprise, so it is not a consumer, do not think that a few of the Web page is the company . the competition of digital home appliances, in the final analysis, is the competition of retail industry, the secret of success of retail enterprises or the details decide success or failure. See the online Taobao after today's business model (and guess the same, enterprise gene decision Taobao will use this most convenient mode, if I choose who will eventually dominate the market, I am of course more optimistic about the retail gene of the Jingdong (as long as the Jing Dong Not bad money), only more to pay attention to details of the enterprise , only a further 0 of companies that focus on consumers will be the final market leader. China's E-commerce market has just started, let us wait and see!

Many of the friends who do business as a consumer of Taobao Electric Mall on the line, may be to the Beijing-East and other business people's future concerns, after all, Taobao platform with other e-commerce sites can not compare the popularity and flow, not bad money, you can easily burn money. Taobao also said that the pattern of Taobao electrical appliances will also be as the case in other categories of Taobao products are gradually implemented, is there no other electric business outlet? The market law of electronic commerce, and the law of nature is the same, Blossom will spring full garden.