Taobao new rules How to effectively improve the search rankings Taobao products

The rules of the Taobao change, the earth people know. New rules, many small sellers are really frustrated Ah, since the new rules, it is necessary to understand the new rules, the face of new rules, the use of new rules, rather than blindly complaining.

　Let's take a look at the new rules for Taobao's product search rankings:

1, the product search ranking is the default for "popular", in other words, Taobao search box in the input keyword search out of the goods, ranked according to the popularity of goods ranked, and "popular search results" is a comprehensive "sellers credit, praise rate, 30 days sold, baby Browse Volume, collection popularity, baby shelf Time" and other factors are based on specific algorithms. Understanding this search rule is an important guide for us when it comes to optimizing the baby. These six key factors in the "popular commodity rankings" in the role is not the same, and based on a number of search tests, the importance is: Turnover-> collection popularity-> sellers reputation-> praise rate-> Commodity browsing volume-> baby down the shelf time.

Above is the search element of "popular baby", this search rule only has the effect to the search, but as long as it is click on Taobao home "I want to buy" to search for goods, the results only with the "product of the shelf time" and "whether the window recommended goods" Two factors, but for other factors do not have much relationship. There are a large number of buyers click "I want to buy" to search for goods, so novice sellers do not need to be so pessimistic. "Understand the rules, use the rules."

2, in addition to the "popular search results" outside, there are commodity keywords, keyword search can be divided into two situations: ① Order-independent law-the first keyword + space + second keyword = Second keyword + space + first keyword, with a space to split two keywords search results include split; ② tight arrangement Law First keyword + Second keyword = First keyword + special character + second keyword, search time special characters will be ignored, search results do not contain split.

When we have known the rules of Taobao merchandise ranking has been understood, we can use the rules, we can from the "Baby title, Shelf time, window recommendation, browse volume, collection popularity, sales" and other aspects of optimization to improve the search rankings of products. There are a lot of ways and tricks to improve the search rankings for products. Certainly is the "through train", because this is not the natural search ranking mechanism, but to spend money to buy keyword ranking. This is also Taobao in order to get more profits to launch the service, this can be learned through the learning through the relevant information. If used well, it will quickly open the market. With the least amount of money to get more traffic and sales, it is the value of the through train. But if you don't use it well, just wait for the money to burn. Reminder: Novice sellers, in the goods do not have any sales time, it is best not to do a through train, do the through train must take the most competitive goods to do.

Pay the way to improve the product search rankings will not say. Or how to use a few of the search key elements that we have summed up to optimize the store's merchandise.

　First: Baby title (set good keywords)

Commodity keyword settings need to be noted that the title of the setting of preferred should include the basic properties of the product and the category of the baby. And then in this premise to add other keywords, in addition to other keywords, to search more than the other merchant baby keyword, has used some tools to find the next hot keyword. These tools are: Data cube, AI analysis, quantum Constant Road, Taobao list and so on. Try to find relevant hot keywords. Also need to change the position thinking, the commodity is after all to give the customer to search and to see, that must follow their way of thinking to set. Once again, try to put the words that attract customers ' attention, such as merchandise promotion. The last is to try to use up the 30 keywords. Baby Title setting is a learning subject that requires you to keep learning and digging keywords. Then use them well.

　Second: Product release time (seven days + three hours)

This key factor, open shop are aware that the expiration of the goods have seven days and 14 days, obviously seven days more than 14 days, because seven days obviously than the latter one more opportunities to get off the shelf, this opportunity is your product to meet the customer opportunity. The more chances of exposure, the greater the likelihood of a deal. So you have to choose seven days. Goods on the shelves to choose in prime time, that is, when people are more exuberant. The exuberant time of the day is three: 9 o'clock in the morning to 11, 2 o'clock in the afternoon to 5, night 8 o'clock to 11. The merchandise is the easiest to show in the one hours before the shelf, so the time of the goods is arranged in the period of the strong crowd. All the goods are scheduled for the seven days, seven days + three time is very important, we must make good use of. Especially the novice sellers. In key factors, this is fair to all.

　Third: Window use

A lot of sellers are not aware of, is the use of the window, the general sellers know the design of the window, but once the set will no longer move him. It's a myth. They should be the ones that are going to be the biggest sellers of goods and commodities that are about to get off the shelves. This will make it easier for goods to be exposed. The remaining time of the Shelf + window optimization is inseparable. Be sure to use it jointly. The effect will be better.

　Four, the collection of merchandise popularity and browse volume

The popularity of the collection of goods and the increase in the number of visitors is relatively difficult, this requires an examination of your marketing ability to promote. The amount of browsing is to allow more people to click on your product browsing. This is not much said here, on the internet has been a lot of skills and ways to promote. For collection popularity. This should be combined with a good browsing volume, when someone to browse your products, to find ways to let customers collect your products. For example, the collection of goods are polite, collection is less than 1 yuan, the collection of goods and stores next time the purchase of concessions and so on are the way to promote the collection of customers.

The above is in the natural search conditions, we can optimize the content, which is also under the new Taobao rules to effectively improve the ranking of products and skills. For those shops that were just starting out. These optimizations are extremely critical, because for "shop reputation, commodity sales" and other factors, the novice is no way to change, if your store has little or no customer presence. Then hurry up and optimize it. Action is the best executive force!

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