Taobao plans to push the C2B model for personalized shopping this year.

Currently, the domestic e-commerce market is dominated by B2B (represented by Alibaba), B2C (represented by Dangdang), and C2C (represented by Taobao, there are not many enterprises trying C2B business models. Taobao and other enterprises stressed that the C2B model is also the first time. Zhang Yu believes that with the development of the e-commerce market, the C2B model will be the market trend in the future. "At present, consumers' consumption needs are still under pressure. In the future, customization and personalized shopping will become the mainstream of the market ." Zhang Yu also introduced that Taobao already has a batch of online stores and products with C2B prototype, such as shanzhai laptops with personalized appearances and mobile phones with custom casings.

Previously, Jack Ma, chairman of the board of directors of Alibaba, told the media that there will be no e-commerce in China 10 years later, on the grounds that e-commerce will be completely integrated into the blood of all enterprises and become part of the daily operations of enterprises.