Taobao Search Home Support keywords analysis (a) the surge of cost-effective flow

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One months ago to take over a daily consumption of 5000 women's shops, in the through-train optimization process, inadvertently encountered Taobao home support key words on the through-train account of the huge impact, spent one months of time observation and analysis, trying to find out Taobao support keyword rules, analysis of the pros and cons of supporting keywords, To maximize the use of this resource from Taobao to raise the account.

　　Support keyword 1: large down jacket

support time: 2012.12.24-2012.12.27

Market Analysis: Experienced double 11 madness, double 12 again overdraft some of the consumption power, down jacket market into the consumption fatigue period, 11 days, Taobao began to support the heavy clothing market, but the key word for this support: a large down jacket;

Support before and after, Taobao support "large down jacket" a word:

12.23 days, "large down jacket" The expression index is only 2.19 million;

12.24 days, after the support of Taobao home page, "a large down jacket" the expression of the exponential increase to 34 million;

12.25 days, the term "large down jacket" reached its peak, showing the index reached 40 million;

Support period, "large down jacket" The word click Rate, click Conversion rates have different degrees of promotion, the average click cost significantly decreased;

　　

At the same time, the original support keyword "down jacket" a word:

12.23 days, "down jacket" The expression index also maintained at 112.5 million;

12.24 days, "down jacket" a word show index plummeted 36 million;

12.25 days, the word "down jacket" fell to the bottom, showing an index of only 68.96 million;

Replaced by the support period, "down jacket" A word click rate, click conversion rates have varying degrees of decline, the average click cost significantly improve;

　　

Support keyword 2: self-cultivation down jacket

Support Time: 2013.1.08-2013.1.13

Market Analysis: New Year's Day, the down jacket market experienced a trough, the New Year's Day during the ice and snow weather, New Year's Day holiday period, the down jacket market rebounded sharply, January 4 reached the peak, the heat began to decline gradually, 3 days later, Taobao again strong support for the down jacket market, but the key words for

　　

1.07 days, "self-cultivation down jacket" The expression index is only 2.7 million;

1.08 days, after the support of Taobao home page, "self-cultivation down Jacket" A word show exponential increase to 39 million;

1.09 days, "self-cultivation down jacket" to reach the peak, the display index reached 44.36 million;

Support period, self-cultivation down the word hit rate, click conversion rates have different degrees of ascension, the average click cost significantly decreased;

　　

At the same time, the original support keyword "down jacket" a word:

1.07 days, "down jacket" The expression index also maintained at 130 million;

1.08 days, "down jacket" a word show index plummeted 43 million;

1.12 Days, the word "down jacket" fell to the bottom, showing an index of only 63.2 million;

Replaced by the support period, "down jacket" A word click rate, click conversion rates have varying degrees of decline, the average click cost significantly improve;

　　

Taobao Home support Keyword Market Analysis:

　　

Support Keyword selection:

The influence of time node and attribute node is relatively large, and it is usually a precise two class-order word;

Length of support time:

Personally believe that the support time by the word during the support period of performance and market factors, generally 4-7 days, support start time in general in the afternoon of Monday or Tuesday, interested students can pay attention to;

The rules of the support period:

Support period, the expression of the word and click Index will increase, like "long Down Jacket" and "self-cultivation down jacket" These two support keywords, have broken through the 40 million mark, and, click Rate and conversion rates will have different amplitude of the increase, the average click Cost (PPC) will appear significantly lower;

During the support period, in general, the presentation and flow will reach a peak the next day (since the first day is not necessarily a day-long support) and then gradually descend until the support is over;

Support period, no matter how many bids, as long as you add the support keyword, that must pay attention to the word flow, traffic is very easy to go mad;

This article mainly observe good analysis of Taobao home support keywords, during the support of the data changes, as well as in the observation process found some of the rules, can help us better understand Taobao support keywords;

There is no doubt that this kind of support keyword flow is huge, if we can seize the opportunity to make full use of Taobao home support keyword This resource, I believe that our account will have great help.

Add Reminder:

　　

Number 16-17 popular support is "down jacket clearance";

　　

Number 18th began the popular support is "snow boots clearance";

What I want to say is that the next most likely is "coat clearance", "thick coat clearance", "underwear clearance";

Related to the corresponding classes of students, you can raise your category in advance of the corresponding "xxx clearance" Oh, it is likely to be supported!!!

　　

21st routine update, but very no language, one did not guess right, support unexpectedly is "men down jacket clearance", no language, men down the clearance of the dispensers can use!!

　　

24th routine update, and not just oh, to support the "men's Snow Boots clearance", selling men Snow boots Pro can pay attention to!!

　　

28th routine Update, this time back to the down jacket, the last wave of down jacket craze finally came, you close grasp Oh!!

Continued attention ...

Original: http://bbs.paidai.com/topic/138526