| Article Introduction: Taobao Shop Home design planning. |
The dealer sellers Taobao shop design requirements are more and more high, different from the Beijing East and Pat, Taobao shop home page design is essential, here is the most important façade. Taobao Market shop and mall shop in the home decoration on a little community is the market shop page head there is an independent store logo display area, will have a certain impact on the design of the page. However, this article does not discuss the specific design, here is the overall design planning and design methods. I divided the shop front page into 4 parts that need to be designed (except for these four pieces, which are differentiated according to the purpose of the product class, not discussed here). 1. Header navigation 2. Event Theme 3 main push product 4. Product Classification because it is the whole homepage design, so the first need a design plan.
planning content One is shop style, one is information design. The original Taobao shop design is a shop design, now the design requirements have been upgraded to the brand, the brand should have a brand appearance. The focus of store design is a design of product display, but after introducing the concept of brand, we need to add more brand elements. The VI basic element system in brand design mainly includes: Enterprise name, Enterprise logo, standard Word, standard color, symbolic pattern, oral communication, marketing report, etc.
its application in the store we can analyze the following:1. The logo and the name of the shop must be some, do not need us to redesign. 2. Even if the standard word is already a famous brand may not have, we need to do in the shop design is a unified application of the font, can not appear a variety of fonts, font selection to be few, here, including Chinese fonts and English fonts. 3. The standard color is also not, we must first refer to the color of the logo, followed by the competition to distinguish between the color selection, but also to reference the industry and product color characteristics, integrated, in general, we need three colors, one is the base color, one is auxiliary color, and one is the highlight color. In practice, of course, it is not possible to use only three colors, the three colors are used as the base color, no matter how the shop revision, the three colors are still in order to ensure the unity and consistency of the shop design. Specific to products, such as women's shoes, with a lot of color, but in some not easy to change the location of the image we use must be the color of these benchmarks. 4. Symbolic patterns can also be said to be auxiliary graphics, how to let consumers see your store logo in the case of who you are, consumers from the search directly into your Product Details page She can know who you are? Symbolic design meaning is here, it is used in combination with the standard color, a shop can not rely on the logo to identify, the other need to identify the place depends on the standard color and symbolic design to complete. 5. The promotion of oral English is often a sentence, it can be a brand positioning, can also be a brand style description, can also be an emotional advertising language. In an ideal situation, shop design should be around this sentence propaganda spoken to carry out, it is difficult but also the most important, here emphasis on the Copy foundation and design skills, the general shop can not do this level.
after the shop style is finished, we begin to design the information. Information design refers to the design of which part of the page to put what the product and what the content of the copy. The reason why the information design to the front is because this is the core, the essence of design is to visualize information, facilitate the dissemination of information, natural information itself is vital. The most coordinated part of operation and art is information design, what to put in the navigation content, the theme is what to put what copy copy of the primary and secondary, the main push products, what should be the order between them, the product category should put how many products should be placed in order to prioritize and so on, only these are discussed , the later design can be more smoothly, otherwise the design of the following changes will be more frequently. Here on the art of the operation of the thinking requirements are relatively high, we look at what needs to do to coordinate work. 1. Navigation block in total need several navigation classification content, whether need to put brand copy, whether need to focus on performance collection shop, whether need to put activity content and so on. 2. What is the theme of the event, the primary and secondary order of the copywriting, whether there is a need to highlight the products and so on. 3. What are the main push products, what are their differences and positioning, what are their referral order, what are their core selling points, whether they need to highlight prices and discounts, and so on. 4. Product Categories Shop products in total there are several major categories, the page from top to bottom of the order is what, each classification module put several products, whether the product needs primary and secondary distinction, is using a grid or more flexible display mode, whether a single product needs to highlight the price or discount and so on. This time do not hurry out of the design manuscript, but need an information chart, the information of each module design completed before starting to do the design manuscript is more reasonable and efficient design. The next part is part of our usual design, and we don't talk about it here. The idea is also relatively elementary, waiting for more study and practice.
