Teach you how to quickly review and evaluate art works

Objective

The reason for the initiation of this sharing text is that there have been various aspects of the art people or products have asked me how to audit an art work, moreover, I think an art designer should not only know how to design works, but also how to appreciate a commercial design art works to achieve contrast promotion, For the design team, for the product to know more about our art team standards or, here I briefly outline how to quickly and effectively assess an art work (mainly for the NetEase design field) for reference purposes.

As an art manager, a day to look at a large number of art works, then, how can we quickly look at an art work? In fact, the audit of a work is nothing but to see whether the work has deviated from the visual standard of that degree. The same old tune is still around the points I mentioned before as a review of the work: composition, tone, elements and content. Here are some examples of how to combine 4 points in a critique by banner, topics, pages, and planes.

Banner

Banner advertising design is to emphasize efficiency, one months Beijing design Group about dozens of sets, therefore, the design of the foundation of a relatively high level of knowledge, banner design is not suitable for complex and exquisite, simple and clear, conveyed the advertising information is enough, the general product network advertising is not like print ads, The audience has no time to appreciate your ad. The depth of taste and originality, the user browsing is very arbitrary, and the network updates the frequency is faster.

Because the advertising banner size limit, so, in the audit when the fastest can see whether it is a passing art works. Here are some more typical works to illustrate:

The above Bannner ads look, the problem is: tone color on the background of the use of cloudy color (incidentally, do art design do not use the cloudy color with gray, will appear dirty). Text selection and layout of the chaos without hierarchy and the visual order, the color involved in old fashioned nostalgia, such as the button in the lower right corner, after the review of the feedback to the designer will see improvements:

Obviously easy to see before and after the first draft banner advertising background color brightness clear, the title text layout is reasonable, the font novel point, plus embellishment of creative expression, continue to optimize is qualified works, the change before and after the design sense of at least 1 years difference.

Commercial design will always encounter a lot of commercial color, such as the Blues, often encounter, as if the following banner background tones and other design sense is a relatively cloudy, should remind designers to use business with a lively tone, such as the following figure:

Banner design because of timeliness and frequency, the general delivery time is often not very long, so the general audit time to pay attention to whether the advertisement is clear and pass the draft, it is not suitable for too much carving too many thoughts, we need human input to other large a,b-level projects.

So how can banner generally pass at once? Please see the following example:

The above ads, the composition of stable, tonal harmony, the title text grammar intermittent orderly, text-related design and back, so soon passed, the designer continued the next design list. Banner advertisement does not need to occupy too much time, as long as the designer grasps that degree, the fast time half hour completes is absolutely no problem.

On the graphic design of the title design and composition, tone, elements and content analysis please refer to my 09 years of graphic Design basic standard communication (shared in UEDC) and commercial art design combat first episode http://uedc.163.com/2343.html (applicable to banner, Thematic and offline graphic design)

Special design

Starting from the theme page design, including graphic design, in the review of the work must first take the overall picture of the whole page, and then to see the design of the content of the section from far and near the order, because that can correctly grasp the level of the topic of the page, front and rear vision. Let's continue with the case to illustrate

Above two pages, obviously made the composition proportion on the aesthetic error, we see it?

By the way, the theme of the graphic and the title of the design, respectively, on the head map, the formation of three mountains, they seem to have nothing to do with each other, independent individuals, such a design needs to play back to redo, or theme map accounted for 1/3, the title is with the main map and related to each other, the feeling between them, depending on the design of the content, There is the level of the picture and the sense of space, my basic requirements are no matter whether entertaining complex design to simple, such as the client's more rigorous product design, the prospect of background more or less should be the way to show, pull off the level, avoid a pure white background, such as:

Ago

After

Let's look at one more case:

We do the graphic design, but the screen performance and can not be too "flat", no matter what design, there are always bring to the user order of the sequential sense of guide users to read our products. The above case is too "flat", eyes looking at this design, moving around the eyes, in addition to the red and orange one, there is no special part of the shop caught eyeball, according to the characteristics, we design should be the title, the prize highlights, activities explained to the content of the order to take this user to read the entire topic, In the head of the page design, the main body scattered, the title section of the breathing is not clear and not in color to distinguish between the main subtitle, especially the sudden amplification of the "ritual" word, and live without a relationship between the title, so, after the review of the designer according to the above modified a version

We can compare before and after, after the modified topic in the browsing of the basic level and highlight the order, the whole picture is no longer "flat", but through classification, head map, color contrast and so on the page has before, there is a first. This kind of topic can basically reach qualified, we are to do design, not pile material.

Then look at the page design of a product class:

The above case, we do not comment on the other, overall, just like a flat ordinary people, software products background contrast, details icon of the general and the color of the mediocrity of the icon, combined to appear messy and no more than said the level of sense, so that users look very tired, and then look at the revised version of the first:

After the modification, the prominent first prominent, large screen-software arrangement-explain the other auxiliary design software, and so on, and the background to modify, the picture before and after the basic formation, it seems to have done gym out after the body of exercise.

Graphic Design

Offline graphic Design pay more attention to the integrity of the above, because the printing itself can look at the whole design, there is no like the Web page so divided screen and there is tricky place, so the audit plane design should be overall to measure the whole design, from outside to inside. Graphic design has a good variety of categories, posters, vi, leaflets, catalogs, light boxes and so on. Now choose a recent product plane poster to give you a simple explanation (including the audit process of the continuous optimization of the draft, the first simple visual analysis, as for this poster design of other content, such as the audit section here do not comment)

The above is the first draft of the poster, then what is the problem? According to the past audit habits, from the whole to the details, by far and near, the bottom of this poster, is the vision is simple and dreary gray gradient, no sense of space, the title word processing is no problem, the overall sense has, But color selection again this draft has not been the strength to press this manuscript, the lower right of the English side of the text dim, color appears dirty, the bottom of the app software icon arrangement is not vivid, the bottom of the content of the composition regardless of color, the selection of materials are wordy, according to the above review opinion, the following is the continuous communication optimization of several process drafts:

The following are the final sections:

Because of this product side request is the reason, the style of the poster is set so, therefore, this style of posters do not underestimate the prospect of design, the final draft of the vision of this poster to fully play the role of the eye, space distance, and color is not dirty, the other mentioned changes are close to that degree, we see the cause before and after comparison.

Every design manager should constantly accumulate his or her past experience, master a variety of styles of control, of course, must be in accordance with the direction of the company, in the audit process also promote their own design thinking and creation, audit process must be fast, my experience is the basic designer sent to my hand on the manuscript feedback will not be more than 2 minutes, The height of the project to catch large and small. Banner ads only need basic requirements to audit, the topic according to the page on the line of time to control, if a topic only half to one day to switch, and designers need a day to constantly modify, then efficiency and effectiveness is disproportionate, home, The audit of key projects is best communicated with the relevant product manager before feedback is effective.

The above mentioned is that I quickly assess the standard of art works simple to share, whether the design managers or designers, they must grow up and even the future will lead their own team, hope that this sharing for their own design basis and even the foundation of management to lay a primary foundation.

Original: http://uedc.163.com/5444.html