Teach you three strokes to reduce the price of search engine promotion bidding

Do SEO people know that to search engines to spend money to promote the promotion can be in a very quick time to get a good ranking, but is too expensive, I often listen to my boss complained that thousands of of a day disappear. And I've been through a period of time to conclude that in doing search engine bidding, in addition to do a good job of creativity and keyword selection, to truly reduce the bidding fee, but also from another point of departure, that is "diligent" now I share with you this time I do search engine bidding three points of experience:

First, key words and ideas

Here is very simple to understand, when your keyword creativity is good, the quality of the site is naturally good, and quality is just the embodiment of a good promotion of the link to the key, the price of nature will then be reduced. As far as possible from the optimization of account structure, to rationalize the account structure, re-write attractive, creative, suitable for us to display URLs, more specific, more obvious intent of the keyword.

　Second, the promotion of the time period

As long as the promotion time is long enough, it will be found that each line to the search volume and search time are different, and has a certain regularity. It takes a month or two to complete the analysis, mainly depends on whether you have a sharp eye.

That is, for example, left-carnitine this product, according to my personal observation, as long as the hot products, basically did not say which time period, but there is a certain difference, the main difference is in the deal, that is, the quality of traffic. Probably can be divided into six time period: Morning 8:00-9:30 flow between general, customer turnover rate is generally, mainly for those working family 8:00 to work, 9:30 to 12:00 Flow peak One, turnover rate of 30% or so. 12:00-14:00 flow of high, into the efficiency of the decline, because many people are resting, eating, and so on, are not enough desire to browse, at most first understand, 1% may be collected to remember your site. Between the 14:00-17:00, flow up, the peak of the deal, most of the office workers to the afternoon time is busy, there is time to calm down to browse, buy. The desire is stronger, quick work, time is urgent. 17:00-19:30 flow is very low, deal very few, are in the home, eat, very few people browse, at most is some migrant workers, students and so on. 19:30-23:30 Flow Peak, turnover peak, evening time abundant, understand more, can calm down to chat with you, this time most of the flow is desire, it depends on how you grasp. Of course, this time period only for slimming breast and other products, each individual should be based on analysis of each industry.

　　Third, the top and bottom advertising skills

If you think, advertising is money on, no money on the next, as long as the set up, there is no problem, then you are wrong. Here, our first thing to do is to determine the peak of the flow of each time period, in the first half of the hour to the peak of the price appropriate adjustment, to ensure that you have enough traffic, to the peak, from the platform to look at, if the flow of large increase, you can adjust the price down, after a while you will find, Traffic has increased a lot, but the money goes less than you think.

This is because, if your previous ranking is third, you change the price is low, the system will record your click Price, but its ranking will have a cache, about half an hour later, will be ranked again, this is the use of high rankings, with less money to click. However, it should be noted that this is only suitable for half an hour to do, too much system will know.

Say so much, in a word, here is want us to be diligent when bidding, watch more, do everything you need to do, and then use a little time every day to adjust the ads, if you think I said impossible, then you can try, the more powerful the system, the more loopholes in that, It's just that we didn't see it.

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