Ten certification to enhance trust in English Websites

This article focuses on English, the main market is the United States, the main job is foreign trade e-commerce, record a little experience I encountered.

1. BBB accept

Logo:, there is another

The full name of BBB is Better Business Bureau. It is a very authoritative certification organization. Generally, as long as an enterprise has this logo, it can hardly worry, because it has to have some strength to apply.

He has several metrics such as BBB rating, based on BBB files, XXX, LLC has a BBB rating of A-on a scale from a + to F.

Some customers complain about the company: BBB processed a total of 0 complaints about XXX, LLC in the last 36 months, our standard reporting period.

And the start time of the authentication: a bbb accredited business since 08/18/2009.

This is a huge difference at home and abroad. I will not comment on e-government. I only do e-commerce.

Major foreign cj.com and newegg are both BBB certified.

2. McAfee secure

Logo:

This is the most common certification. Generally, a website will put this sign on its header or bottom to show its security.

If I did not pass this authentication, I would also release it, haha.

3. Authorize. net

Logo:

Authorize. net is responsible for receiving all credit card organizations. If you get the certification, it means that you are a "Commercial Account" user allowed in the United States, and real-time consumers are cheated, you can also get the money from your credit card through a complaint.

This is also the reason why many Chinese fake cards cannot use this credit card channel. They can only use a number of Chinese credit card channels to receive payment, but this certification has a great impact on the formal business, it is also because almost every American pays by credit card.

Condition: You must have registered an American company and have obtained relevant certifications from the authorize. Net authority.

4. Paypal Authentication

Logo:

This is a common practice. Generally, if you receive a PayPal account, you can get the verification code. This is not described here. It is always better.

5. SSL Authentication

Logo:

Full name: Secure Sockets Layer

It is a certification issued by Verisign. It is generally applicable to e-commerce websites that require payment information (such as credit cards.

In simple terms, it is to change HTTP to HTTPS. After the user sees this s, the payment will not hesitate and will be helpful for the conversion on the checkout page.

6. Google Checkout accept

Logo:

Currently, checkout is mainly used in North America. Therefore, if you support Google Checkout, users will not hesitate. The most reassuring thing to buy in North America is checkout.

7. comodo

Logo:

It is also a website that increases trust.

Comodo is creating trust online because none of us can realize the full potential of the Internet unless it's a trusted place to interact and conducting business.

Content View

8. upfront

Upfront helps shoppers find the key information they need to make smart and informed purchase decisions, quickly and easily.

It is equivalent to integrating information.

9. bizrate

Logo:

This is a bit like comodo. You can Google it for details.

10. trustwave

Logo:

This is similar to bizrate and comodo, Google.

There are also a variety of other certifications, such as reseller certification of a giant, such as incentives for an activity, can be listed on a separate page for display.

These are some of the certifications that allow users to enhance website Trust, promote user purchases, and improve conversion rates. In terms of traffic, we have to look at how Seo and PPC can be promoted in English, bring more business.