Ten psychological strange habits of social networking sites

1. Negative venting is easier to deliver

Studies have shown that tweets that are emotionally angry are more likely to be transmitted or become angry objects than three emotions, such as disgust, delight and depression. The blog analysis of Twitter also found that in 203 of the detected segments, negative emotions were more frequent and more diverse. In social networks, negative emotions are always more easily created and delivered.

2. The user's mentality of getting information about the outcome

For the information filtering cost is too high, the machine intelligence sorts the operation result, the user also feared omits some important content. Complain about too much junk information, and be afraid to miss useful information.

3. The fun of Peeping

Now the user's view of privacy is to peek at others without being spied on.

4. The pleasure of onlookers

Onlookers change China, the network is to complete the people's mind without obstacles to the desire to watch, do not need to move stool without paying tickets, from the crowd of friends in the circle of small things, to onlookers irrelevant news hot social events. On social networks, everyone looks like a pair of curious eyes, always looking for fun things and breaking the routine.

5. The psychological fluctuation of powder and powder

People are always strongly inclined to avoid loss: a certain loss caused by the psychological feelings, its intensity is equivalent to twice times the amount of the benefit of the feeling.

6. Show the Heart Desire

American sociologist Erving Goffman a theory of self presentation or impression management by borrowing inspiration from the observation of theatrical performance. He sees people in society as performers on the stage, using various props-symbols (language, writing, nonverbal limbs or expressions, etc.) to design or display their image beforehand-to perform and to work hard to get good results. The social platform is like a stage, people on these stage also is only the selective performance, displays the life the splendid aspect, displays the individuality side. Thus, a holiday, micro-bo, micro-letter, Renren on the emergence of sunshine tourism bask in the joy of the unprecedented pomp, in fact, people just to show the place from the line moved to the line, tell people around: My life is incomparable wonderful.

7. Praise the hottest interactive, but pretend to care

"Praise" seems to be just a pretend concern, unwilling to pay the cost to comment and leave a message, in the cheapest way to tell you he is interacting with you.

8. Users prefer pictures and videos

According to the Daily Mail of the UK, a comparative analysis of randomly selected 40多万条 Twitter Weibo shows that a photo-attached microblog is more likely to be forwarded, with a 94% higher forwarding rate than a pure text microblog. Users prefer intuitive, high-impact pictures and videos, because viewing rich media information is more enjoyable than reading words, and it also saves cognitive costs.

9. Spoiled cleanliness--advertising dog fruit take off

Netizens who have been under free internet culture seem to be particularly sensitive to advertising, according to eye-tracking research, which shows that netizens have learned to steer clear of the advertising module only when they visit a website for the second time. In social networks, users are more sensitive to advertising and even more irritable. This may be because, compared to the traditional site, users of social networking sites have a sense of belonging to the site. Users view social networking sites as a place to get personal information and interact with friends, so not only are they dissatisfied with the ads that appear on social platforms, but even the people who care about them, Twitter often blurted out: "Dog ads, get off". Think about the usual watch TV watching movies ride public transport to face the ubiquitous advertising when the kind of indifferent mentality, social users are not spoiled out of cleanliness.

10. Teams and small circles within the social network are the real-world version of Yensen

The internet is just an extension of real life, and people in the real world are going to join small groups and focus on topics and news that they care about, and that is reinforced by social networks. Small-circle culture, fan culture, all kinds of quarrel and scold the Battle of the "row", your list of concerns is your world. Everyone's vision and values are strengthened by the words of these people, and they are bound to be restricted. It is dark and instead to listen to the side. When you think there's nothing to see and start to get boring, think about focusing on new people and things, jump out of the box and look in the other direction.