Tencent plans to increase 20% staff to be responsible for online game design before the end of year

June 8 News According to foreign media reports, in order to better grasp the Chinese mainland Internet industry booming development, Tencent Holdings to the end of this year to increase the 20% of staff, Ji Jin as China's three major network game providers.

Mr Ma, Tencent's chairman and chief executive, made the statement in an interview at Shenzhen headquarters in Friday. At present, the online game market in the mainland by NetEase, Shanda Interactive Entertainment and the Nineth city, and so on, to the revenue of Tencent Holdings in China's online game market ranked fifth, the market share of about 7-10%.

"The Chinese Internet market is now clearer than before, the fastest growing segment is the online game, the end of this year, the entire Chinese online gaming market revenue is expected to reach 20 billion yuan," Ma Teng continued, "but the network game many variables, mainly by product-led, the popularity of the game to grow naturally large. "So he doesn't want to predict how the company's revenues will be at the end of this year."

He pointed out that the new staff is mainly responsible for the design of online games. At present the net game occupies the company first Jiying to collect One-third.

Crouched Network Advertising market

Founded nearly 10 years, Tencent Holdings to "QQ" and Penguin as its IM brand and logo. At present, its "QQ community" has accounted for the 60-70% of the population of mainland netizens.

In fact, in recent years, the rapid development of China's Internet market has replaced the United States as the largest number of Internet users in the world, more than 221 million online subscribers, but the penetration rate is only 16%, far behind the United States, Japan and South Korea and other developed countries, the growth potential is considerable.

Ma said the target of 50% of its revenues over the next 5-10 years would come from online advertising. NET advertising revenue accounted for about 12.9% of its overall revenue last year. He pointed out that in terms of growth momentum, the short-term benefits of the Olympic Games, in the long term because it has signed for the 2010 Shanghai World Expo Exclusive Internet service sponsor, the company will put resources to promote its product platform, through the platform to develop fee-based advertising business.

Tencent registered more than 783.4 million IM subscribers in the first quarter of this year, with 317.9 million active users, up 5.9% from the fourth quarter last year. On the IM side, the company's main competitor is Microsoft's Windows Live Messenger (MSN). （