Terms for online advertising

In terms of online advertising, CPA, CPC, cpm, CPO, PPC, PPL, cptm, and other abbreviations are frequently encountered. These are abbreviations of online advertising pricing methods, the following is an explanation of these concepts in Chapter 6th of network marketing basics and practices.

A group of frequently used terms on the online advertising pricing model:

CPA (cost-per-Action): The cost of each action, that is, the root

The pricing model of each visitor's action towards online advertising. There are special definitions of user actions, including forming a transaction, obtaining a registered user, or clicking on an online advertisement.

CPC (cost-per-click ):The cost of each click. Fees are charged based on the number of clicks on an advertisement. For example, keyword advertisements generally adopt this pricing model.

CPM (cost per Thousand Impressions ):Cost per thousand impressions. The cost of each display of the advertisement bar is 1000 impressions. CPM is one of the most common online advertising pricing models.

CPO (cost-per-order ):It is also called cost-per-transaction, which is the billing method based on each order/transaction.
 
PPC (pay-per-click ):It is a kind of online advertising pricing model based on the number of users who click ads or email information.
 
PPL (pay-per-lead ):The billing method is based on the billing model of each guided payment generated through online advertising. For example, an advertising customer pays an advertising service provider for the online form of a visitor clicking an advertisement. This mode is often used in the network membership marketing model for the Alliance website Commission model.

Cptm (cost per targeted Thousand Impressions): The impression cost of the user (such as positioning based on demographic information. The difference between cptm and CPM is that CPM is the number of impressions of all users, while cptm is only the number of impressions of users who are located.

Cpl (cost for per lead ):Pay the Commission based on the registration.

CPS (cost for per sale ):Marketing effect refers to sales.

PPS (pay-per-sale ):A billing method based on the quantity of direct sales produced by online advertising.

CPR (cost per response ):Cost per response

Billing is based on each response of the viewer. This advertisement billing fully reflects the characteristics of "prompt response, direct interaction, and accurate record" for online advertisements. However, this is obviously an advertisement model for secondary sales, for brand advertisement requirements that have been met by just half of the names listed, almost all websites will reject them, because the chance of getting advertising fees is even weaker than that of CPC.

CPP (cost per purchase ):Cost per purchase

In order to avoid the risk of advertising fees, advertisers only pay the advertising site fees based on the number of sales items after they click the flag advertisement and make online transactions.

Both CPA and CPP, advertisers require the target consumer to "click", or even form a further purchase, to pay: CPM requires only "witness" (or "impression") to generate advertising payment.
 

 

PFP (pay-for-performance ):Pay by performance

According to a recent study by forrerster, a well-known market research firm, the World Wide Web will be charged from the current advertising billing model-impression-CPM (this is also the model used by most non-Online Media) change to pay-for-performance.