"1" entrepreneur, the life of the event also, not light to start. Entrepreneurship is with a group of unknown people to an unknown place to do an unknown thing, narrow escape, if not make the determination to burn their bridges, it is best not to start.
"2" Only 20% of people are suitable for entrepreneurship, and only 5% of those who are suitable for entrepreneurship are suitable for the general manager. The entrepreneur who dares to start a business and dares to make the general manager of a person more suitable than himself has a greater chance of success. As a member of the entrepreneurial team, Zhou Enlai and Mao Zedong's role is equally great.
The opportunity cost of starting a "3" venture is very high. The people who want to start a business, are the best of peers, the enthusiasm and thinking of entrepreneurship in a good job, it is likely to be fast ladder, choose to start a business, into a hazy road, mental pressure also suddenly increased. Before you start a business, weigh the cost of your entrepreneurial opportunity.
The founders of "4" must have been subjected to "inhuman treatment". You need to be accountable to everyone, investors, partners, subordinates, employees, and friends who help the business. You will never be able to ask for help, you will always have to hold the last piece of the day, the account is not a penny when you have to make a wealthy appearance, knock teeth and blood swallow, this is the life of the founders.
5th: Only innovation can be initiated. Although some people advocate copy, but not a great company is to rely on copy success, want to create industry, want to initiate, must innovate. Only innovation can create the enterprise's combat effectiveness. Product innovation is important, but a good product is not necessarily a successful product on the market. The shareholder composition, governance structure, channel policy and promotion mode of the enterprise can all be innovated.
6th: Want to be the founder, first of all to establish a lofty revolutionary ideals and win the revolutionary faith. More than 90% of the entrepreneurial failure is due to give up, more than 90% of the abandonment because of the loss of confidence. Only you know where to go to lead the team there, if you do not believe that the direction you pursue can be successful, your team can not have the morale, your users can not accept you.
7th: Always think, everything, do not fall in the same place two times. Most of the people do not know what to do because without deep thought, most of the mistakes are repetitive errors, thinking can make you more confident than the team, and the team to re-disk, recall and analysis of how the original thinking how to make a success or failure, this is the best way to learn.
8th: To have a strong nerve and not to cross the psychological quality. To do in the field of low-stocking small red mouse, can not be a greenhouse in captivity in the white mice. The founder must have lot more "to his own unveils son", have the strong nerve and cannot be destroyed the psychological quality, can deal with the numerous rivers on the pioneering road.
9th: First learn to make money, and then research and development. Do not worry about "business is very profitable but the model is not sexy, limited value," such as the saying, do not indulge in "after 10 million users how" such as the dream. I believe that there may not be a profitable but valuable business, but there must be no money but no value of the enterprise, first let enterprises make money, which is the first priority of entrepreneurship.
10th: Believe in intuition, dare to take the decision. Successful businesses have personalities and souls, which are injected by their founders. On the road, the team for the pattern direction strategy dispute is normal, as the founder, to respect their intuition, dare to believe their intuition, dare to adhere to their intuition, dare to make a decision. Even if the decision is somewhat biased, it is also better than Twitter or leaderless.
11th: Entrepreneurship has no script, learn to embrace change. The war plan is more detailed, the shooting of a sound plan basically useless, so there is a military word called "Commander intention." Entrepreneurship on the road, while adhering to the direction of learning to understand and implement the "Commander intent", submitted to the investor or the board of Business plan is one thing, the actual operation should be proactive according to market feedback timely adjustment, adapt to change.
12th: 5 minutes early action, leaving 3 points in hand, ready to help themselves. Five minutes will be able to determine the outcome of the battle, think good immediately to do, rainy day is the most effective weapon. The card is good also do not want to be desperate, do not hope in good luck, always left the reserve is Napoleon victorious's trick. Don't expect investors, friends or employees to be able to save you, and be ready to save yourself for a long time.
13th: Most of the entrepreneurship for a living is worthless. Entrepreneurship on the road, the changing nature is good, close is not bad, the worst is a dead end of the situation and continue to devote resources to maintain. If you find that things can not be done, you must dare to accept the transformation. Transformation is not a failure, in order to maintain the maintenance is the biggest failure. Many of the great businesses we see today are transformed.
14th: The vast world can be a great way. It is natural that many founders choose what they will do to start a business. But not necessarily, first of all, we must study clearly what you will do is not the market needs, how much demand. If only a few people will need in a few moments, do not do it, it is called the concept is not called goods. If most people do not need it in most cases, it is a business opportunity.
15th: Not only to think clearly how to make money but also to figure out how to make a lot of money. The core of an enterprise is the way of making money, that is, business model. To succeed, businesses must find a way to make money, and a simple and replicable model. The pattern is simple because only the simple method can be executed by the subordinate at all levels, to be able to replicate is to require the mode input and output must calculate the post, the investment must can create the profit.
16th: The start-up can only be a close one off. Enterprises from the establishment, the development of products, trial, to do model market, copy the market, value-added management, listing, business extension, each stage is a close, each level must be a solid breakthrough, do not want to have a shortcut to go, do not want to leap-forward, business enterprise, is actually doing the right thing, everything is done, have grown up.
17th: financing is not marriage. Capital is not a corporate marriage, investors are not accompanied by you for a lifetime of people, more like a nanny, to help you take care of children, you have to pay monthly wages. Capital is invested in order to exit in the future, and you must give enough in return when you exit. This relationship can not be mistaken, the way to treat the wife to treat the nanny, make mistakes do not say, finally made the family broken do not know how to end.
18th: First of all want to understand how to spend money and then to ask for cash. Many founders always think that enterprises cannot develop because they have no money. Most of the time the bottleneck of enterprise development is not money at all, solve the real bottleneck without financing as can forward. Conversely, if you do not want to know what money to do, how to spend, in the well-informed and unique investors there is also not to be funded.
19th: Round and round to finance. Good luck is a one-time business to the company's money is good, but the price is not known big. Should be based on enterprise research and development, proofing, copying, pulling, Pre-ipo and other stages, round a round of financing, each round as long as the need for money, the purpose is to do the next stage of the matter, and then play a 30%-50% surplus, so the financing is clear, the dilution of equity is relatively small.
20th: For the company change and find someone is the founder of the matter. Don't expect to find someone to do these two things for themselves. The fund is also looking for good projects, understand the fund's life cycle, investment phase, investment areas and investment scale properties, understand the principles of fund selection Project, understand the partner's personal style, know each other, benefit the self-interest.
21st: Time Earlier, low price, the size of small points. This is the financing of the tips, although the founders always think their business is very valuable, but capital investment you are to make money, the low price of small point means that the risk of investors low, plus early communication, financing the chances of success will naturally be bigger, although the capital market has a lot of five-minute financing story, But it's not for you to ask.
22nd: Both the dollar and the yen are the people's currency. When you have no money, the value of the money is the same. When you have a choice, you can compare the background of money, resources, and other factors, but waste too much time or look around is not necessary, in essence, the role of money is money, money on the company's expectations and requirements and no essential difference.
23rd: Investors to help you are emotional, can not help you are the part, to help you is a blessing. Many investors will tell you that besides the money will bring you a lot of resources, which can be expected, but do not expect too high. The introduction of the relationship must be able to do, can solve the real problem depends on whether it conforms to the market law and fate. You have to know that although investors are all you are, you are only one of the dozens of of investors.
24th: Don't gamble. Generally speaking, the result of gambling is mostly the founder win, but I still do not agree with the terms of the bet, the reason is very simple, the game will let management action deformation, will do a lot of normal operation will not do the action, these actions bring the harm to the enterprise will be far greater than the security of the gambling clauses to investors. In fact, the investment has failed when the investor has won the bet.
(TBC)
25th: Do not give up control of the company, do not let investors make decisions for you. After financing, it is customary to accept the terms of some preferred shares, but the terms of the shareholders ' meeting and the Voting rights of the Board of directors must not be taken lightly; don't assume that you have no experience in making decisions that you take for granted, in fact, you are the only one who really understands the company, so big decisions you have to judge by yourself.
26th: The company does not need money to finance after doing it. The introduction of investors can improve the company's shareholder structure, strengthen the role of the board and force the company to operate in accordance with modern enterprises, improve the competitiveness of the company. Moreover, in principle, the resources of enterprises are scarce, the introduction of more funds to enable enterprises to develop faster, in the aircraft cannon everywhere on the battlefield, rely on millet plus rifles to fight, win is also accidental.
27th: Listing is only an adult rite of business. Enterprise development to a certain stage must be listed, as adults, only after the listing of the company means that the business norms, development can be sustainable. But do not think that the purpose of the enterprise is to go public, not for the listing, the founder's eyes still need to stare at users and the market, if only around the listing, even if the listing will not outweigh the gains.
28th: Distinguish three kinds of people around the enterprise. Enterprise development can not be separated from shareholders, friends and employees, these three kinds of people can't confuse. The person who is a friend if become a shareholder or employee, it is likely not only can not help the enterprise, but also bring a variety of confusing contradictions; it is the employees become shareholders, the board of directors will inevitably chaos, the shareholders become friends of the business is likely to slowly stand idly by.
29th: The election of shareholders is to marry, must like to complement each other, prenuptial agreement is very important. Ningquewulan, once the wrong shareholder, the enterprise is like a congenital infant, development will be struggling. To run a business, there is a template-style of the Constitution is not enough, shareholders must first sign the agreement, the direction of the enterprise, system, shareholder rights and obligations and exit mechanism to make clear provisions.
30th: The battalion of Iron, water soldiers, can be used to assign incentive employees do not use two times the allocation of incentives. Don't expect your employees to follow you all the way, or be afraid of the flow of employees. The staff must be culture-molded, system-bound and motivated by three-pronged. In terms of incentives, employees who can be inspired by bonuses must not use option incentives, and they must not use equity incentives to motivate them.
31st: Construction of 54321 shareholder structure. Shareholder structure, like the birth of a child, determines the ultimate achievement of a company in some way. In principle 5 shareholder is preferred, must have large shareholder, big shareholder holding to about 40% is good, two shareholder should not exceed 30%, at least 2 shareholders should not be operating layer, shareholders agree to come up with 10% as an option to motivate executives and successors, which is more stable and sustainable.
32nd: People are right, things are right, corporate values must be established at the outset. Things for the first, an effective team must have common values, so-called people are the values of the same, people do not have the problem is sooner or later. The refinement of enterprise values and publicizing, the earlier the better, must speak every day month, and should enter into the enterprise evaluation system, the evaluation weight should be at least 30%.
33rd: The management of the principle of the issue must be clear at the first time. Meddling and the conclusion is not clear is the management taboo, by it is for the start-up enterprise. What is the corporate values? Whether it is a non-standard or a value orientation, if the founders have no clear attitude to the issue of principles, where does corporate values come from? The immediate stance is as important as the statement itself.
34th: The management of the three elements, the most important strategy. Team-building strategy with teams, strategy for the enterprise is the most critical. Strategy is the direction of the enterprise and the way forward, operating as if driving a large ship in the sea, do not know to go to that direction, do not know their own routes, can not guarantee that they have been on the route that is very scary, not only to reach the destination, and at any time there is a danger of sinking on the rocks.
35th: Grasp four links to lead the team-to the table, to discuss, accounts and re-disk. On the table: to set their own and subordinates clearly executable goals; Learn: often with subordinates and subordinates with subordinates to brainstorm how to achieve the goal; Accounts: Final examination and rewards and punishments; The table and the accounts are management, the understanding and the re-offer is the guide, the founders must both.
36th: Learn advanced, alongside the wealthy, take the right path. Feng Lun's theory is wisdom, 36 military rule is this one in the final analysis. The so-called advanced learning: Whether it is management or technology or products, others good places we resolutely study, so-called big: whether shareholders or financing or cooperation, to stick to the stronger than their own, the so-called path: To do good business for mankind, according to the legal and moral bottom line.
The 36-rule of entrepreneurship
