My Friendship link bar has a Beijing SEO, this blog said, it should be my second friend chain, space stability, update the law, plus the same in Beijing, chatting online also Huan. Yesterday he and I mentioned a problem, that is why blog articles are not included, and included in the entries, click into the full page, rather than the article page. Finally, after careful observation and discussion, the results are related to the similarity of the headings. There is a certain reason to say so. The blog article page is basically original, you can eliminate the quality of the article, the other spider crawling is also normal, but it is not included in the article, the title to be included in the click, not to enter the article page but the first page, or column pages. Then, we also check the robots.txt of the website, and no problem.
Finally put the eye on the title of the article, the reason for doing so, because all of the included inside, not one is the title. Through the observation of the title of the article, finally found that the main reason is that the title similarity is too high, popular, that is, there is a kind of spider feel nothing updates, as we all know, if the spider crawling on a page, most will start from the title. Let's take a look at the title of the blog:
This is the website title
This is the title of the article
Compare and see
By contrast, we found that all the article titles have a large section of duplicate content. I believe that this practice has a lot of people do, including me, I also believe that we do so, mainly in order to make the site target keyword higher weight.
It reminds me of a book, "SEO Magic Book," The book Inside the general meaning is, if you want to make the site target keyword higher weight, you can modify in the code, the site title also added to the title of the article, over time, your every update will let the spider on your website title crawling, so, Your target keyword weight will be more and more high, ranking will be more and more ideal.
But often sometimes, theory can really kill people, this book does not mention this title should pay attention to what, that is the title similarity, spiders crawling on the title, if found that the similarity is very high, then will suspect this is not original, of course, will also affect the inclusion.
Finally, we made a workaround, which is to say that the title of the site is shortened, as shown in the article title.
The title of the new change
Many friends will ask, since this is the case, the target keyword weight is higher, ranking better, not in line with the requirements of the SEO? Ask, seo is really the meaning of just a few target keywords ranking it?
The above content is only for the MCH (www.8181639.com) personal opinion, welcome everybody to correct.