The basis: How to make Baidu more accurate bidding flow

Unknowingly own contact with the auction has been for some time, at present, the company is mainly responsible for bidding to promote this piece of work. Since Google withdrew from China after Baidu accounted for a larger share of domestic search, but most of the domestic users have adapted to the Baidu search engine, the habit of using Baidu tools to query information. As the target users of Internet enterprises are also free from Baidu Search, from Internet enterprises to search engine marketing Google AdWords brought about by fewer customers, Baidu (BID) of course, the preferred land of any enterprise; Likewise, competition among peers is more motivating.

After work I also wrote a few on the blog on the promotion of the article, such as "negative keyword and the difference between the exact keyword" "How to promote Baidu bid to attract more potential users"; Writing these articles is mainly to their own ordinary work in the actual combat some small end, At the same time in the process of summing up is also for their own better learning. Today, according to this article is mainly to talk about in the Baidu bidding process often met some invalid click Flow to deal with, let the auction more accurate display in front of potential users, let Baidu auction account healthier.

In doing Baidu bidding we must pay attention to detect the antecedents of keywords, but also can see the user's search habits. First Choice, open the Baidu auction account, enter the account after the toolbar has a "reporting tool" We can use this tool to develop keyword monitoring users search and bid The key words in the account of the creative matching degree. For example, when users search "freckle products, freckle cream price, Chinese medicine freckle", Baidu can also match the auction account "laser freckle price" of the keyword Creative combination (note: just an example). This kind of search user quality is relatively low, and very likely to enter the site after not find the information needed to quickly shut down the page, let us in vain wasted a click price.

In order to improve the workload more effectively, we can periodically customize the keyword Monitoring report so that it is easy to view statistics every week.

Detect Invalid Click keyword also can use webmaster Statistic tool to carry out, commonly used webmaster statistic tool has CNZZ, Baidu statistics, 51 and so on. Through webmaster tools in the background to monitor the source of keywords, I believe that a lot of webmaster friends bidding friends will use, here I do not have to superfluous, superfluous to introduce. However, the statistical tools involved in natural and other flows, compared to the former Test will be more trouble, but the accuracy of the data will be accurate and comprehensive.

After detecting the invalid click Flow we need to screen these words, and when the user searches the same words again, it will not show our bid advertisement. Select the user search for invalid keywords in the auction account to match the creative unit group, the invalid keyword in the "promotional plan" added to the negative or accurate negative. There is no clear operation here can refer to my previous written "negative keyword and accurate keyword difference" This article, inside the negative, accurate negation did a detailed introduction.

Seemingly competitive promotion is a fast, simple, as long as the burning money will have the effect of the promotion way, but the details is also a crucial step in determining success or failure, details must not be overlooked. Network marketing promotion in each way has its own unique advantages, we can not only from a certain aspect to judge this kind of promotion way good and bad, any promotion way to achieve the ultimate effect is not to be overlooked.

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