The blue Sea of the anti-Rogue?

The Blue Ocean strategy has been in vogue for more than a year. "Blue Ocean Strategy" to the fierce competition in the traditional market called the Red Sea. The author believes that for the competitive advantage and market share and the development of the war is too hard, to win tomorrow, enterprises can not rely on close combat with their opponents, but to create a "blue sea", that contains huge demand for new market space, and then embarked on the road to growth.

Recently, some changes in the anti-rogue software market have made us seem to see an example from the Red Sea to the blue Sea.

Anti-virus manufacturers engaged in the market, can be called the Red Sea, foreign products do not say, on the domestic, rising, jiangmin, Jinshan in this market has occupied a territory for the people. But the competition in the market is also very fierce, and, at any time, can face Microsoft's bundled competition.

However, in terms of user needs, in fact, these two years, the need for anti-virus is not very large, the vast number of computers and Internet users are the most troubled problem is rogue software. However, there are still many uncertain academic problems about the definition of rogue software. At the same time, anti-virus software vendors are also a tolerable day, they are almost the only people who can earn money from the domestic software manufacturers, so we see that most anti-virus software vendors are not very keen on the anti-Rogue, is willing to take a wait-and-feel attitude.

However, as the problem of anti-rogue software becomes more and more socialized, with the free promotion model of Qihoo 360safe relying on anti-rogue software + anti-virus software to touch this emerging market, we find that old anti-virus software vendors are starting to exert their force. Rising, Jiangmin, Jinshan recently started a series of research and development and marketing action, the focus of the current hot "anti-rogue" concept.

The next thing that will happen is more interesting.

1. Can the Qihoo squeeze into this blue sea through 360Safe?

Although Qihoo was the first to discover and provoke a battle in the blue Sea. But in the development scale, the technical ability, the market channel, the company brand and so on, may not occupy how many superiority. Moreover, the concept of Qihoo itself is a search engine company, in the anti-rogue software market can invest in resources and energy to be observed.

In fact, there is also a very important privacy related to government protection and industry monopolies. Engaged in anti-virus this matter is not have the technology, have the idea can play, the Anthony Liu Xu of the precedent cannot but be absorbed by later person.

2, through the anti-rogue software market can shuffle again?

In this emerging-market battle, whether any company will be able to stand out from the product research and development capabilities, reshuffle. On this issue, in addition to focusing on the current competitors, Microsoft's strategy also deserves attention. In Microsoft's product strategy, access to this market in addition to the operating system bundled with the choice of rogue software or malware as a breakthrough is also obvious.

3, accusation rogue software will die?

In my opinion, the difficulty is quite large.

First, the value of rogue software is much higher than virus software. The original intention of writing virus software is more like parody, just simple mischief and destruction, and not too much commercial interests. But the business interests behind the rogue software are obvious, and even without our attention, a complete industrial value chain has been established.

Second, the virus software attack mechanism and the principle is relatively mature. Through so many years of accumulation, anti-virus manufacturers have mastered a certain degree of "active killing" ability, this technology can effectively control the new virus and mutation virus in the popular. But for rogue software, infection and seizure characteristics although appear more direct, but due to time and experience accumulation of reasons, I am afraid it will take some time to summarize the "best practice."

Third, the difficulties caused by the differences between virus software and rogue software. If we compare virus software to enemies's rat, in other words, a kind of garbage software that only does bad things, then rogue software can often emphasize its "functionality". On the one hand, rogue software may have a little useful function, on the one hand, rogue software also has a misdeeds, this situation how to define even how to killing, I am afraid that the old revolution before the new problems.

Of course, if you want to, you can also list more differences and differences. But it doesn't seem to matter anymore. If the anti-rogue software is really the so-called "blue sea", then all the obstacles and problems in advance will gradually grind to a level. Of course, just like the virus software market has happened in the magic of a ruler, the way high, the anti-rogue software market, development, I am afraid will be in the future for quite a long time in the Cat-and-mouse war, police bandits game. As an ordinary user and it watcher, in addition to the network security continue to pay, it seems only to see the lively part.