The collision of Reason and Sensibility! On the design of interactive driving

Editor's note: The author Demon brother has many years of experience in the design of platform projects, interactive design has a deep understanding. How does interaction drive design? May I have a look at the summary of the demon brother:

The first sentence Shing, leaving QQ members to join Tgideas family also has a year of time. The original embrace of the game yearning, the TG game design great God's admiration, temporarily put down engaged in more than 2 years of experience in the platform project, resolutely engaged in the great Game visual packaging, from zero to learn. In this year's work process, learned a lot of good visual performance methods and the outstanding experience of predecessors, and one of the biggest harvest, I experienced two different forms of design, the platform and the game has a more in-depth understanding-the collision between rationality and sensibility.

I can't help thinking of the Three kingdoms that I saw in high school. Cao, BU, Guan Yu, Zhang Fei, Zhao and so on a very lively and vivid personality is like a game topic, with a strong visual impact, a very attractive game atmosphere to stimulate the emotional nerves of everyone, let people photographic memory, while the fire Chibi, grass boat borrow arrows, Kongchengji, such as a great battle but let people in deep thought, The advisers have a strong sense of rational thinking and the large picture and praise and firmly remember. If the "Three Kingdoms" does not have that one astounding battle, it counts as the brain remnants of the drama "to see Meteor shower" prequel. On the contrary, it may be just a boring history of science and education films. There is no other way to design.

See the blog of the Great God in the game of visual performance sharing has been studied to dig three feet, and then to say fur is not interesting, then I would like to take this opportunity to talk about my understanding of the platform project. In the platform design, the most important thing is how to put a large amount of content, comb the area of reasonable, clear, logical clear, this is the interactive design.

There is an excellent interactive design of the site, even if the visual design is very general, will be accepted by users, because the platform is more focused on the uptake of information. How to be able to do a platform of interactive design, we through a few aspects of joint research:

　　1. Clear navigation (fast navigation) design

In this kind of design, the electric Business website is the number one, perhaps because they have the thousand commodity category bar. And in these electric business website, Taobao, Amazon, Dangdang regardless is in the category conformity and the demonstration, has done very good user to guide.

Taobao, although not the product category to do very detailed, but he each category is according to the user's purchase habit and the interest point does the fine refinement sort, and through every day special, free trial, clearance, a yuan to shoot and so on the very seductive connection puts in the navigation, stimulates the user to buy the desire.

Dangdang and Amazon is the product category made a careful division, user-friendly accurate search, save users buy time and reduce redundant operations. Provide more convenient and quick access to users who are relatively clear in their purchase goals. Amazon in the display more carefully in the navigation location for the recommended products provide a quick entry.

　2. Search bar (retrieval system) and label entry

Search bar and tag entrance as the time and Space tunnel in the site, you can jump the region, time and cumbersome level, user-friendly information to find. In this kind of design, almost every site has to do this, but the search system and keyword tag selection is not satisfactory. In the search bar and the label entrance display, do a relatively perfect among, I listed Youku as an example.

Youku in the search system is to achieve a relatively advanced point, the biggest bright spot is his search system in the user can not provide services under the target environment will automatically recommend the same kind of users search information site. For the most highly targeted users. And the user's goal is not to which Web site to browse information, but is concerned about whether can quickly find a target. and excellent cool place is here, long-term down users will form a habit, so for the user's sticky culture played a very important role.

Youku's keyword tag entrance is also very clear, but this may be because he is mainly video, the category is relatively single. On the keyword tag entrance, the canopy of this comb is more comprehensive and specific.

　　3. Division and sequencing of areas

This is believed that we all know very well, the popular talk is to put the important thing in the front. Here I can not help but think of each product said the most words "the head seems high, I want a screen to see the whole content." "(Blind TM, is your monitor naturally erected?) Grumble, but we think about it, in fact, the product than the designer or more understand the needs of users, although sometimes required a bit too. The position of the first screen is important enough for the product. Especially the platform such massive content of the website, how to use the position of the first screen to attract users, the challenge of interactive design is great. Remember that Taobao has done many times before the first screen module revision, perhaps this is the reason.

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And their revised optimization, but also based on the user data analysis and user purchase habits and consumer groups, such as the distribution of a series of thinking after the decision. This can make users more convenient to buy and find the necessary goods, cultivate user habits, but also to allow the pre-sale of merchandise have a more prominent exposure position.

Summarize

Ultra-strong visual performance is important, but rigorous rational user logic, but also a site's top priority. This is also the challenge of interaction design, but also the performance of interactive design to enhance the value. In addition to the above points, the interaction design is far from the scope of this, user data guidelines, user experience, human-machine information interchange and other aspects of the platform is also an important part of the interactive design, but because I have to understand a few points to be upgraded, to me to consult the data, collation of the literature, through the future work experience, Let's have a long talk next time. And the above mentioned aspects, is not a senior authority, but I in peacetime learning and day-to-day work in the collation of some of the interactive thinking experience, such as a professional veteran of the great God reading this article, please be sure to pat the brick, a lot of better experience and insights, we discuss learning.