The construction of the inner chain of the website from the view of nature

Have some experience webmaster all know that Google more focus on the quality of the chain and the site and quantity, but if you want to improve the weight of Baidu is the internal chain is indispensable homework. Now Google in China's market share has been getting smaller, our personal webmaster want to survive want to develop can only tightly grasp Baidu, today and you share how to do the site's inner chain how to build.

1. Anchor Text keyword diversity

Many of the novice webmaster in the site within the chain, all just to the site home page optimization of the relevant keywords linked to the homepage. Even as long as the site where keywords are linked to the homepage, which is very undesirable. Bad luck Baidu will think you cheat your site k that will outweigh the gains, so the anchor text keyword Best variety, and in the article appeared in the first time to do on the link can not all do on the link. Imagine you are browsing a Web article in this article as long as the site home page keyword where all the links to the home page what would you feel like?

2. From the user's point of view

Have you ever wondered why Baidu will build the site's internal chain as a determinant of the quality of the site? Let's take a look at this question first, http://www.mamilady.com/jibing/137. HTML such a Web user in the future to see a piece of breast cancer early symptoms characteristics of an article, but in this article, there are a lot of professional terms such as "regional lymph node enlargement", "dimple", "orange peel", "edema eczema" and so on these words he did not know what these technical terms are meant. So he would think it was an article that wasn't right for him, and then he would turn off the Web page to search for or he would search for "regional lymph node enlargement" in Baidu and other words related to breast cancer symptoms. This will make the jump rate higher, which Baidu does not want to see. Look back to see our questions are easy to answer: Baidu is the reason for the quality of the site as a result of a decision factor of one of the reasons for the user experience. Suppose if in this article the first appearance of "regional lymph node enlargement", "dimple", "orange peel", "edema eczema" These words are used anchor text to do on the chain, and link to the page when the text related to the page. Then the user can see the words through the inner chain to reach the other pages and get the information he wants. Thus reducing the site's bounce rate increased the weight of Baidu.

3. From the website optimization of the key to consider the Web page

We are the webmaster need to obtain traffic directly from Baidu So what we do is not all related to the user experience, such as on my website want to optimize the long tail of breast cancer-related words have "breast cancer prevention", "How to prevent breast cancer" So I can add these words cleverly in the above article and then link it to the corresponding Web page with anchor text.

4. Correlation degree

Baidu Encyclopedia is strong I think it has an infinite strong correlation is very good in the chain of support such as your Baidu encyclopedia "early symptoms of breast cancer" you will see a lot of breast cancer-related terminology are done anchor text link, and the linked object is the anchor text keyword related to a great article. This is in line with the user's browsing needs, so Baidu Encyclopedia no matter in Baidu or on Google have been very high weight.

Said so much to see the end nothing but with a little about that is what we all say rotten "user experience", as long as the user to meet the search demand flow is a step closer to you. If you have different views welcome to the brick Exchange. This article by mummy Lady Net Webmaster original starting, reprint please specify the source!