The definition of IP/PV/UV and the relationship between them

First, IP, PV and UV what is the meaning of each?

IP, in fact refers to the independent IP, its English for the internet ***otocol, is the meaning of the number of independent IP. 00:00-24:00 the same IP address is recorded once. Even if you have more than one computer, but if the IP address is the same, then can only be considered an IP access, IP data is still 1.

PV, refers to the amount of traffic, its English is Page view, specifically refers to the site is page views or clicks, the page is refreshed once the calculation. If the site has been refreshed 1000 times, the traffic statistics tool shows that PV is 1000.

UV, it is the meaning of independent visitors, English is unique Visitor. Refers to a client that accesses your website (mobile device or computer) as a visitor. The same client in 00:00-24:00 is counted only once.

Second, what is the relationship between IP, PV, and UV?

　The relationship between 1.IP and PV:

PV is proportional to the number of IP, because the page is refreshed once then PV will be recorded once, so the more IP, the site's PV data also increased. However, it is important to note that PV is not the number of visitors to the site's pages, but the number of pages visited by the site. Because a visitor can refresh the page more than once, increasing the number of PV.

The relationship between 2.IP and UV:

In the record site traffic statistics, webmaster sometimes found such a situation: Sometimes the site's IP data is larger than the UV data, and sometimes UV data will be greater than the IP data. Why is this happening? We can use an example to illustrate. For example, using the same IP to visit our SEO site, but one is used by the desktop computer, one is used by the notebook, then the website traffic Statistics tool will show the data is 2 uv,1 IP. At this point, the UV data will be greater than the IP data. However, for example, just use a desktop computer to access our SEO site, but one will dial a number for an IP, then the site Traffic Statistics tool to display the data UV is 1, but the IP data will be higher than the UV data. Therefore, the data between the IP and the Uvs does not necessarily have a proportional relationship, and the data between the two is not a relationship of this elimination. SEO children's shoes must not be confused.

The relationship between 3.IP and PV:

So what is the relationship between IP and PV? If an IP refreshes the site 1000 times, the site's PV is 1000, so from this point of view there is not much relationship between the two. However, we can more deeply understand the traffic data of the website through the data difference between IP and PV. If the IP and PV data is very large, for example, we look at the site traffic data found that the site's PV is 1000,ip 100, then this site average one IP access to the site content 10 times, indicating that the site content is more popular, so visitors are willing to stay in the site so long time, and browse the content of so many Web pages. But if the IP and PV data is very close, for example, the site's IP is 100,PV 110, indicating that an IP also visited the site content about 1 times, that the content of the site is too poor readability, the customer clicked in and left, there is no excessive stay. If the site traffic statistics such data too much, webmaster needs to think deeply about the content of the site, in order to better improve the flow of the site.

The definition of IP/PV/UV and the relationship between them