The development of cartoon power

The development of cartoon power

The animation industry in the United States, Japan and Korea occupies a place in different fields of animation. such as "animation technology" to dominate the United States, to "comics" in the international arena, the Japanese-style, to "network game" to seek shortcuts to the Korean system, in varying degrees, led the world animation trend.

With the United States, Japan, Korea and other countries of the animation industry is booming, China's animation and cultural industry's concern about the rapid rise. The face of the development of Chinese animation opportunities and rising space and market environment. Industry experts suggest that China's animation industry should learn from the director, looking for their own market positioning.

Japanese animation industry

Currently, the animation industry accounted for more than 10 percentage points of Japan's GDP, has become Japan's third largest industry. Japan's animation industry, including the animation derivative market, such as the use of animated characters licensing, animation characters, such as toys, there are estimates of its effectiveness has reached more than 2 trillion yen.

It is understood that in Japan, regardless of government or business, there is no mere "anime" as a simple leisure culture, but as a solid industry to support and development.

"Japan's animation industry has been developed for many years, it has been focusing on the creation of original cartoon image, a variety of comic magazine market positioning clear, perfect market segmentation." When the cartoon image of the success of the cartoon image as the protagonist of the production of animated TV series, animated movies. Li Zhongqiu, Deputy Secretary-General of China Animation Society, said that this kind of cartoon as the Guide, for the subsequent animation production attempts to contact the market, increased the success of the animation market probability, greatly reducing the investment risk of animation.

"Japanese animation derivative manufacturers have a strong market awareness, operating mechanism sensitive and fast, often in the animation works have a certain readership immediately after the introduction of the corresponding derivative." "Beijing Mutual Elephant Animation Co., Ltd. in charge of Wangbo in the reporter interviewed said that the animation derivative in the interests of the same time also helped the animation works of publicity, rely on the animation industry cyclical long characteristics, can create a huge profit."

Japanese Anime Association Chairman Pine Gu Xiaozheng has said that the animation is a very expensive product, the development of this product also needs imagination, only successful commercial development can make the animation industry to succeed, and thus promote the development of the entire animation industry.

Animation industry in the United States

Although the Japanese animation products occupy a large share in the world animation market, but it is undeniable that the United States anime is the starting point of the world's modern animation, at present, in the world is also the most influential.

In contrast to Japan's booming comics industry, the U.S. comics industry is relatively "weak", even the famous American comic publishing house Marvelv company is nearly bankrupt, but this does not affect the overall success of the U.S. animation industry.

In Wangbo view, the U.S. animation film, after a long period of development, forming its own distinctive characteristics. It takes the plot mainly, the plot twists and turns, lively interesting, the character character is distinct, the music is beautiful, fascinating, the special attention detail description.

Along with "Shrek", "Finding Nemo", "Cooking Rat King", such as a three-dimensional animation film, the box office champion, in the lucrative market returns at the same time, unavoidably let people feel surprised to the charm of the American animation technology.

Wangbo said that the animation technology update constantly improve the quality of animation, American animation more pursuit of realism, its movement is strong, smooth and real, we can hardly find in the United States of the film rough incoherent film screen, watching people seem to be in a real existence of the animation world inside, the cartoon characters smile a frown, a happy one sad, All the humorous expression of the cultural heritage of the United States and its huge animation production technology power.