The development of Flash and the thinking of Chinese flash-Guest

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For today's flash, I still have some deep concern, because in this hot and popular, there are many hidden dangers.

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With the end of 2002 years, China's flash-Guest has entered the most glorious and dazzling year. As a flash, I have been in the profession for several years, but for today's flash, but there are some deep concern, because in this hot and popular, but also latent a lot of hidden dangers. (This article was first published: 2002-03-14)

What the hell is a flash-passenger? Is it a profession or a group?

In my opinion, the Flash should be a name for a particular group, although there are many people in this group who use it as a profession.

On the work of the Flash guest should also belong to the advertising industry, although it is somewhat different from the technical and advertising, but there is no difference in nature, as if the commodity market economy needs packaging, the network also needs packaging, packaging network will make the network more popular, more attractive, So that more people to use the Internet network, so that the existence of the flash is there is a need for it and it is necessary, flash customers use flash as a tool. The discussion of the present situation and the future of the flash-guest is beneficial to the development of the flash-Guest and the development of the network. So we can extend the importance of infinity, but only from the present perspective, flash in the domestic from the beginning of development to now only three years, can be said that the flash guest is still in his infancy, but also the most important period, and strive to find the right path of the development of the flash, not only can make the domestic flash less detours, narrowing the gap with foreign customers. In the big situation can also guide the Chinese network design industry behavior norms. Industry standards and so on. When the correct route and the actual action of the time, it will be the whole web design industry development, only when the standards and norms in the hearts of the time will be the real glory of the moment, and now, all this remains to be explored.

So what is the right direction for the development of the Flash guest?

The development of the first is the economic base, the solution to the economic fundamentals can make the flash of the State of sustainable development. Only from the Flash software, the current domestic has entered a terrible circle. The obvious gap between development and foreign countries is already obvious problem, and Flash software development to application, in fact, domestic is not much later than abroad years. There are many reasons for the big gap, and the main problems include the following:

1. The dismal environment of the internet

Speaking of the bleak environment of the network, it is estimated that the industry will unanimous, and from the current seems to change the network environment, or the foreseeable future, only the vanguard of Sina NetEase has begun to appear to profit, but this is only from a large number of layoffs and send short messages and other business, and the profit is rather poor, not the network environment changes.

The network environment impact the development of the flash-passenger has become an insurmountable gap in the current stage, breaking through this gap is not the ability of the flash passengers themselves, so at present, it seems that only waiting is the best way.

2. Mixed employees

Speaking of which, I would like to mention that when the prodigal son of the border town had put forward the slogan of the whole nation, it was in the time when the Flash-guest was born, which was a loud slogan. But now it seems that I do not agree with this view, now the network is full of a lot of flash, we can find that the good and bad has become a constraint on the development of the flash of an important issue. To develop, it is like a hardcover special forces, light forward. When the whole nation flashes, it will bring a lot of practical problems to the industry, and it will also affect the reputation of the flash-Guest. From the Flash software, the actual situation is not optimistic. Remember in and only chat, I asked him, in Xi ' an A flash animation price should be how to calculate? He said, 10 seconds to 20 seconds of almost 1000 yuan, I was very incomprehensible. How does a 20 page within the Web design can receive about 3,000, Flah production cycle is much larger, but only 1000? is the market price not at 300 yuan per second? Only said, but the request is also very simple ah, as long as there is a sound and pictures can be active. This also shows the value of the flash from one side. The real value of the flash is no better than imagined, even worse, one of the main reasons is the good and bad. When the customer receives the animation, it often no longer demands its artistic or commercial value, but is limited to the price and the dynamic situation.

In addition, customer requirements are on the one hand, but the customer's request is also from the overall quality of flash designers have a direct impact on the overall improvement of the quality and ability of the Flash has reached the point of sustainable development of the flash.

3. Employee mentality is not correct

In addition here also want to deeds is the employee's mentality problem. The mentality does not seem to be just my deeds, before I have reached a consensus with the eminent persons. But I think there are a lot of people in the flash of mentality is not correct. This is also related to the low threshold of flash software. I know a man who has been in the design industry for many years, but he doesn't really know about design, and all his designs are almost exactly the same as plagiarism. In fact, I am also more agree with plagiarism as an important means of learning this sentence. Plagiarism can enable people to learn more technology and design concepts. But if by plagiarism to obtain a source of profits, the production of works, the word flasher and steal what is the essential difference?

4. The basis of practitioners

And plagiarism is inseparable is the basis of practitioners. The direct reason for plagiarism is that flash, although the threshold is low, in fact, not low, there is no flat basis, no color basis and the basis of the design of the practitioners, want to use this as a career, I am afraid can only be copied. So it is the only way to improve the quality of the flash-guest by strengthening the basic knowledge of the flash-Guest.


5. Lack of a unified industry standard

The unification of industry standards, in a market without industry standards, the good goods will be neglected. This is also an important link in the development of the Flash guest. It is also the "design value" which is called by the article. From the beginning of learning to practical application to become effective. It takes at least 2 years of unremitting efforts to develop a real flash-ahead, not to mention the need to strengthen the basic knowledge of design concepts, and then to be creative and inspiration, a real work contains the number of flash guests how much effort, then the value from where to reflect it? Price war has become the design industry to win the magic weapon. But in the longer term, how can a few flash-passengers stick to the end? As soon as possible the introduction of industry norms and industry standards have been elevated to a point of urgency.

6. Business value cannot be reflected

The business value is not reflected is one of the contradictions between the guest and the customer. The purpose of the Flash announcement is to reflect the commercial value of the customer. But this is often what many flash-passengers cannot do. There are many reasons why you may feel the deepest value and time. Usually the customer will hold the time tight, and in a very short period of time to understand the various aspects of the enterprise is difficult, and once the price becomes an important part of the product, the flash can only try to compress expenses and time, understand the overall image of the enterprise seems unlikely, good works can not be achieved. When "Can listen and move" to become the standard of Flash animation, Flash guest become a career will be an empty words, online works into garbage, development has become empty talk and delusion.

7. The contradiction of the growth of the Flash guest

The same flash guest is also experiencing the growth of embarrassment and contradictions. A large number of early flash to fade out, a large number of other industry personnel into the flash. is undoubtedly the contradiction of the development of the flash-Guest. In addition, the situation is that the flash-guest practitioners are basically graphic designers and web designers, basically the age of 40 years old, these people have not engaged in flash design has accumulated a lot of design and social knowledge, in the business operation has unique insights. And a large number of domestic workers are young people, just into the community of designers and college students are the main practitioners, basically can be said that the domestic flash, floating and impulsive become a synonym for the flash, move then the Soho has been in the industry common, today's job tomorrow is already a disease of the industry. In this way, what is the development without a fixed income? And the industry can not bring a stable development space. The slump in the industry has allowed more workers to fade out, and the new beginning to familiar with the production of high-quality products also need a period of time to learn, until the study of almost the beginning of the production of work, and a large number of people because of the industry recession and fade out, so that the flash into a vicious circle, not only to the long-term stability of development, And it can seriously affect the growth of the flash-Guest.

8. A disconnect between the guest and the Society

When it comes to social disconnection, it is my personal opinion that a large number of domestic flash passengers are young people who are engaged in social work for a short period of time, which is also the problem that affects the development of the flash-Guest. Our work is a large number of MTV forms, of which many of the boutique are very young to create a flash. I do not disapprove of the rejuvenation of the young, but there is a reality, a large number of MV to Q version of the animation for the situation, the audience is naturally to the age of students and adolescents mainly. To know the business model of the situation is a variety of, q version of the animation is just one of the manifestations, if a large number of flash guests can only engage in the creation of Q version of animation, will undoubtedly give domestic flash applications to produce a bottle diameter. The main issues discussed at the meeting of the Chinese and German guests in the past few years were focused on several aspects. One is the application of domestic flash should be the main demonstration? Or is it mainly interactive? How Cross-platform applications are carried out and their commercial value in the country. This is in fact also a domestic flash application of a misunderstanding. Not domestic customers need Q version of animation, but when the domestic flash application only stay in the Q version of the animation, the customer's selectivity is very small. Interactive form, Cross-platform is not really customers do not want to use, perhaps the customer just do not know, misunderstanding misleading the big visible general. Ask a few people can get the answer, Flash is what? Isn't it an online animation? Do you know what else flash can do? The other side reaction may be blankly. Do not solve the problem of Flash animation and social disconnect, I am afraid that the domestic flash application can only stay in the Q version of animation, create no commercial value and social value, flash can not be in the commercial society long-term development.

9. The required side of the fragmented

Usually the flash will be fragmented. I remember watching a small East melon article, is about the creation of Flash group configuration, deep feeling. But the reality is that most of the customers are fragmented. We know that flash contains a wide range of knowledge, procedures, graphic arts, design is the first. So that a person is almost not at the same time with all aspects of the requirements, and all aspects of a unified division of labor, Cooperation and cooperation is to improve the quality of domestic flash an important means. But it is a pity that the groups that were formed are now almost in the army, and the newly formed group looks rather immature. In the creation of each individual situation, there is more emphasis on the art, there is more than the program, also appeared in various schools, this is actually a misunderstanding, the program and art are the same important. and creative design is the embodiment of the value of flash works, if no group of division of work is difficult to create a first-class flash works, even if the big flash such as the old Chiang small, but also need other flash to help complete the program part. How much benefit can the customer bring to the situation? If it is in the past, there may be a large number of art flash guests, but now when the MX is available, there is no background support and procedures, the art-class flash guests can produce how large Web site? Does the domestic flash application stay in the MTV era forever? Wait until we pull away from the world, still singing old Zhang Drive to the northeast?

It is no doubt that the commercial operation of Flash has started to start in the past few years although we are later than abroad, but we are fast, because we all flash, and we all flash the result is that the application of flash is not enhanced, and the quality is getting lower, perhaps the gap is not too obvious, but in the future? From the current Internet perspective, the development of flash can be seen from a side of the country's overall web design capabilities. Then, flash to get a substantial progress must first make up for the lack of domestic division of the Division of Division. Only when the division of work becomes the way of flash creation, when groups or other forms of common creation become a reality, we can catch up with foreign technology to become a reality. Only at present, the gap between the domestic and foreign countries will be more and more big, and not because the whole country flash and reduce the gap.

To sum up, flash now exists almost all the problems, have reached the point of not being slow to solve, China's flash-off has also reached the awkward, contradictory, the point of hesitation. Efforts to resolve existing problems and contradictions. Guide the correct development route of the customer will vigorously promote domestic flash development, narrowing the gap with foreign countries, the industry has a virtuous circle, China's flash can be long-term stability of the preservation and development.

The past few years can be said that Flash has become a network of a major selling point, the right to grasp their own opportunities to understand the right path to grow, so that flash better serve the public, in order to make themselves better based on society. Although a lot of problems are not a force can be done, and there seems to be no good solution, but at least, when each of us can consciously abide by the rules, will make China's flash and China's Flash, based on the present, looking forward to the future, development in the forefront of the world.