The display design of clothing retail store

With the increase of brand competition in domestic apparel industry, enterprises need to face the display design of the store in order to realize more sales benefit and enlarge brand influence.

The display design of clothing retail stores refers to the display of clothing as a commodity in the same planning space. At this time the clothing store, has been and clothing design, production venues away from, become a specialized venue for retail and display the corporate image of an integral part. Since 1995, the domestic apparel industry to enter the stage of image competition, businessmen began to establish brand image to compete for survival opportunities, thereby launching corporate image design, product design, brand spokesperson and other strategies. And as the most intuitive brand image of the shop image display, but was neglected.

With the increase of brand competition in domestic apparel industry, enterprises need to face the display design of the store in order to realize more sales benefit and enlarge brand influence. The space design of the clothing retail store means that the designer divides the space of the retail store and distributes it reasonably, which accords with the sales custom of the brand goods and the shopping habits of people in the local area, including the contents of the store and the store. In the process of design, it is necessary to make a comprehensive judgment and analysis on the size, shape, daylighting, illumination, background music of the indoor environment and the physical and psychological feelings of the people in the region to create the ideal shopping environment with reasonable function and comfortable appearance.

The purpose of Costume display design

Clothing retail outlets display design, the main purpose is to promote product sales, so as to serve the marketing. In business, from the operator's point of view, to attract customers to increase sales, the use of display skills to create a compelling visual marketing model, fully attract customers, but also create the image of the store. From the consumer's point of view, according to consumer psychology, through the display, so that consumers feel happy, happy to shop. In a specific environment, consumers can see, touch, try, so as to achieve the purpose of sales. For the store itself, to facilitate sales, the full use of store space, easy commodity management. In short, it can play a role in selling, persuading, displaying, informing, explaining, entertaining and inspiring.

Clothing shop design is not only space planning, reasonable display, more important is to introduce goods, show the trend of a brand of goods, improve customer purchase desire, help sell goods, so it also has a suggestion and persuasion function. Through the creation of a display space environment, there is a plan, purposeful and logical display of goods to customers, and strive to the customer's psychology, thought and behavior have a corresponding impact.

Another purpose of the display design is to spread the brand culture. Corporate image and brand concept, visual marketing is to show the key content. Clothing is not only a kind of material that can be seen and touched, but also a kind of culture. Through the success of the creation of shop image, can create a certain mood and atmosphere, to consumers to convey their unique brand culture.

Clothing store Design

Store design elements include logo, brand name, standard color, standard font, structure, lighting, decorative materials and the overall style. Storefront is the basic way for consumers to know the store image.

Signs and brand names are often arranged in the middle of the store, the image of prominent, the use of the company's standard color or standard color of the same color, you can also use the brand logo variant combination, but not to change the original logo design concept and standard form for the principle. Personalized storefront design will sometimes change the location of the logo and brand name, depending on the specific situation.

The purpose of the window design is to attract passers-by and enable them to see the exhibits in the window, so it is important to pay attention to the height, width, location, lighting, color collocation and other factors. If the clothing shop in the street is too narrow, the positive visual effect is weak, you can set up in the clothing shop side signs, to not destroy the overall atmosphere of the store as the principle, to make up for the role of vision.

Light lighting should not be dispersed, the light source to be relatively concentrated, using vertical lighting, the purpose is strong, to avoid the production of the logo produced radiation glare, in the logo production to be considered together with the lighting.

Decorative materials In addition to the traditional wood, metal, decorative materials, ceramics, gypsum board, wall panels, as well as the popular in the market, a variety of new materials, designers in considering the design style should be fully considered the main building materials.

Clothing store Design

The design elements in the store include the building structure, the planning of each functional area, lighting, air-conditioning, sound, color, decoration materials and design style.

Most of the structure of the chain stores in the original shop based on the transformation, reflecting the unified planning of the brand shop style. Individual stores can be based on the owner of many years of operating experience, analysis of the consumers may love and popular style, as a basis for the design, to achieve reasonable function and owner satisfaction.

Store space is a combination of commercial space, shop assistant or customer space. The design of each functional area is mainly to arrange the display area, window, fitting room, toilet, cashier desk, finishing table, special District booth, warehouse and staff office, lounge and so on. The design of each function area is in fact the design of the inside channel of the shop. In-store channel is not only the dividing line of the store space, but also the flow of people and goods in the store guarantee. In-store space can be divided into sales and non-sales areas: The sales area is mainly used for displaying the goods, is the customer selects the goods and the shop assistant sells the commodity the work area; the non-sales area is used for non sale function, such as window, fitting room, receiving silver, storehouse, commodity finishing table, promotion area, office, lounge, etc. Large stores in the non-sales area of large space, the purpose of the store layout is to mobilize the attention of customers in the store, so that customers maximize browsing in the store, so that all goods can be displayed in front of customers.

The main types of fitting rooms include positive and negative fitting rooms, standard fitting rooms, round fitting rooms and hanging curtain fitting rooms. Positive and negative type fitting door in opposite direction, specifications 1100mmx1000mm, more arranged in large clothing department of Open space, more people to facilitate customers. Standard fitting rooms can be single or multiple, specifications 1100 mmx1200mm, more used in a relatively small number of brand chain stores. Round and curtain fitting rooms are used for general clothing stores.

In order to save space in the retail store, the cashier usually does the cleaning table.