The effect of special symbol separating keyword on optimization

Recently found a problem, a friend asked me the special symbol set in the title, what is the impact of optimization? Common special symbols are:,, _, "〖〗◇" "‖:" "" () (){}, and so on.

The following is a detailed analysis of the most common use of several special symbols on the impact of the word separation and meaning.

First, in the title of "English comma" "," separated keywords

The comma we encounter in our daily life is divided into two types, one is a comma in Chinese and the other is an English comma. The two commas look the same, but the effect is very different when writing the title. The English comma is used as a separator in the title tag, in the Chinese-style comma in the title is not only a separate meaning, if our title tag is a long sentence, which uses the Chinese-style comma, may be just to emphasize the word on this sentence, lost the effect of separating several key words.

Second, use "spaces" "" to separate the key words in title

We do seoer write soft text words to the use of spaces should be not unfamiliar, we write a soft text when it will be as a separator, but when we write title is generally not use this punctuation. The reason is that spaces is generally used in English words or letters between the separation, so spaces generally used in English sites, Chinese site title is generally not used.

Use "hyphen" "-" to separate keywords in title

We found that a lot of site title will use this punctuation mark. Many seoer it as a separator, of course, this can be used as a separator, this punctuation mark does have the effect of delimiters, but the author's point of view, compared to the English site, the Chinese site will use less, relatively this symbol is more conducive to the English-language station optimization and user-friendly experience.

Use "Underline" "_" to separate keywords in title

Out of the hyphen, many sites also use the underscore "_" as a keyword in the title of the separator, and generally we use the underscore link is the site's brand keywords.

Use "Short vertical Line" "" to separate keywords in title

To say the most common of all delimiters, should be a few short vertical lines "", we can look at the two more authoritative webmaster network title, as shown below, is the A5 webmaster nets and Chinaz Webmaster Home title, we can see two sites are coincidentally in the title of the use of "", The importance of this symbol is visible. At the same time, I also recommend the use of this symbol to separate our keywords, from the search engine and the user's point of view this is a good choice.

Use "comma" and "separate keywords" in title

Comma is a Chinese-style punctuation mark, which does not have this symbol in all punctuation marks in English. So for the Chinese site should be in the title of the use of comma it? The author's point is to try to use less. "," generally we can use in description, let description this passage more natural.

Use "title number" "" "in title to separate keywords

The title number is a special query syntax unique to Baidu. In other search engines, the title number will be ignored, and in Baidu, the Chinese title number can be queried. There are two special functions, one is the title number will appear in the search results, and the second is the content of the title number, will not be divided.

Generally used in books, movies, novels and other names, we often see on the top of the results page will appear such a hint to remove "" to get more webmaster must do a few Instant Search results (about double quotes).