The emergence of smart routing bubbles is more like "small door" than "entry"

Since the first release of the smart routing concept, Xiaomi, 360, Lenovo, Baidu, TCL, Huawei, Haier, Leeco, meizu and other domestic Internet and hardware giants have followed up, most of the products have been finished, and some are still in the rumor stage. However, smart routing has become a battle for the military. The concept of "Home Network Portal" and "Smart Home Portal" has moved too many vendors.

But in essence, smart routing is more like the "small door" of the home network, rather than the entrance. It is more like the "Remote Control" Integration of Smart Home, and it is not the entrance. Giants are pursuing Intelligent Routing in succession. Smart routing cannot bring the value of entry into play, and its low-price impulse strategy does not have a clear monetization model. At the same time, it cannot build a closed smart home industry chain, in this case, the market value is overestimated. Now is the time to focus on the future.

Smart routing cannot be counted as an entry"

Intelligent Routing is willing to use its own "Home Network entry" because everyone understands the value of the entry. bat is the three major network entry points, and the value of the industry is reflected by the market value, if intelligent routing can become a network entry, its future is immeasurable. However, can the current smart routing be regarded as a home network entry?

If BAT is recognized as the three largest network endpoints, the operator provides the network connection gate. The operator is responsible for controlling whether there is network access. Once the gate is closed, the network endpoint is closed, when the network door is open, the traffic direction is determined by the operator, but operated by network companies such as BAT. More broadly speaking, the operator is the network guard, only responsible for controlling inbound and outbound traffic, while bat is the network attendant responsible for providing services.

In this case, it is more appropriate to consider the router as a "small door" between the operator and bat and other network companies. The current vro can determine the connection status of the home network, but it cannot determine the traffic direction, therefore, it only provides a "small door" function, while in the mobile Internet era, smart routing is only a luxury upgraded version of the home network "small door", can only manage whether the network is smooth, network services cannot be provided.

If you can only make a gap to survive, then the market value of smart routing will have to be estimated again. Currently, although smart routing can provide a wide range of service functions, many of them also have independent mobile apps, after the Internet connection, smart routing mobile apps cannot play a role in the mobile network portal, the PC network endpoint is far behind.

Remote Control Integration of smart routing smart home?

In fact, the Smart Home portal is more imaginative than the network portal. Because smart routing is still in the exploratory phase, while smart home is in the conceptual phase, the combination of "exploratory phase + conceptual phase" is almost perfect to make accurate market judgment, this provides sufficient market imagination for intelligent routing.

According to the current smart home solution concept, most of them adopt the form of networking in the WiFi environment. Through the network interaction of smart routing, the goal of controlling various types of smart home through mobile phones is finally achieved. For old devices that cannot be connected to the Internet, an over-range solution is used to add sensors, smart sockets, or infrared functions for smart phones to control the switch of household appliances. It is not hard to see that smart routing is simply an integrated central control mechanism that helps mobile phones become remote control functions. What is the value of the portal?

Is it because of the threshold set by various smart routing companies that only smart homes that meet the requirements of smart routing vendors can access the network? In this way, smart home sales can be forcibly bound through smart routing. This is obviously unrealistic and impossible. In an open age, the method of using a closed system does not work. Instead, it will suppress the sales of manufacturers' route products. More realistically, no one in the Chinese market has this absolute dominance.

In addition, the explosive period of the smart home market is still in the foreseeable future, and the frequency of replacement of household appliances is generally low. Although the frequency of replacement of small household appliances can be higher than that of large household appliances, the smart demand of small household appliances is not particularly strong. It takes only a few days for the smart home market to fully break out. The so-called smart home market is purely "pseudo-smart". Smart routing is used to turn the mobile phone into a universal remote control. Is this smart? Is Iron Xia's equipment smart? The smart home market is not mature, and intelligent routing becomes the Smart Home portal, which is far from being seen.

Don't take the "small door" or the "door" direction to the guard uncle also has spring

Instead of struggling with the smart home portal that is now out of reach, it is better to implement the "small door" of the home network portal and control the small door, the entrance permission can be calculated by the "Uncle guard" at the door.

From the current product features, the smart Routing hardware itself is not the most valuable part of the market, and the app installation brought by the hardware has incalculable potential value. Today, smart routing can achieve the level of silly operations, and the use of mobile apps to control the router experience greatly improves the availability of smart routing products.

Mobile phone control, remote download, wall-crossing, acceleration, and other functions improve the availability of the smart routing app, at least to ensure that the smart routing mobile app will not be easily uninstalled, this gives smart routing control opportunities. So the question is, what are the opportunities for smart routing?

Let me ask you a question first. When will you update various apps on your mobile phone? Most of them are in WiFi environments at home, right? Few people use mobile phone traffic updates. This is an indisputable fact. Since the app is updated in the WiFi environment, and WiFi is provided by a route, the smart routing app can completely break the path of the mobile distribution app and take the role of mobile distribution by itself. As a result, mobile distribution applications have to shake, and the value of smart routing naturally increases. It is worth noting that smart routing uses apps to carry mobile distribution functions, rather than hardware. From the perspective of System Stability of smart routing, hardware itself is not suitable for providing distribution functions.

In addition to mobile distribution, the mobile browser is also a good direction. In the same way, based on the smart routing app, providing the browser function is also a way to increase the value of the smart routing market. When users use the routing app, they can set several news sites and draw up a few attractive titles, which can bring a lot of traffic and gradually become a light browser or guide the download of independent browsers, the most important thing is to activate the traffic and then monetize it.

Make money and play games. Game distribution or self-development of games is also very promising, but it is really not feasible, proxy games or joint ventures can all be done, the value of the mobile game market is self-evident, some heavy-traffic mobile games are "bed games" in WiFi environments, which are highly dependent on the network speed, intelligent Routing can make a few dollars in the mobile game market.

In addition, the provision of some peripheral Yellow Pages services can also improve the practical value of the smart routing app. Intelligent Routing also has a lot of scalable space. The hardware itself is the foundation to keep the app from being uninstalled. Without the opportunity to be easily uninstalled, we should try our best to improve its availability. Mobile distribution, browsers, games, and yellow pages are all ways to survive on the basis of smart routing apps.

The biggest headache is the lack of operational capability and insufficient user base.

The current dilemma is that intelligent routing is mostly from hardware vendors and has poor operation capabilities in terms of software, traffic, games, and services. Without this ability, the above development directions can only be looked.

In addition, the insufficient number of users is also a key issue. For a smart routing market with one machine, the shipment volume cannot be compared with the smart phone market with one machine, and the smart routing development time is still short, the accumulation of user volume is still very weak. If there is a lack of user base, there is no need to think about other things for the moment.

Based on the above Internet practices, the smart routing market is dedicated to the number of users, other Derivative development directions for users will follow. Xiaomi has laid the market foundation for miui through a large number of shipments, and smart routing is also a similar development routine. The next step is to compare who has more shipments and who is more favored by users.

First, it stabilized the "small door" of the network entry. When the Smart Home age breaks out, it is possible that smart routing will be useful. In addition to correct directions and positions, enterprise development is also very important to step on time points.

Text/Wang Liyang

Public Account: tucaokeji)

 

The emergence of smart routing bubbles is more like "small door" than "entry"