The factors that ring the website ranking

The factors that ring the website ranking

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When we SEO on the site, a very common question is: the impact of the site ranking factors, in the end what are? Seonile as a professional platform for improving the learning and exchange of SEO, now to answer this question. The following are the factors that seonile the most important of the 11 major impact site rankings:

1. Site positioning. May be to your surprise, the main factor affecting the ranking of the site is not SEO technology issues, but site positioning. The so-called positioning, is to create a unique advantage of your site differentiation, rather than follow suit. In other words, it's a reason to give a user a website instead of a competing website. Otherwise, a user does not like the site, also absolutely will not be search engine platoon to the front.

2. Keywords location. In particular, the title tag to appear keyword, each page to set up a separate title tag, to avoid using the title tag to stack keywords. The text of the page can use a H1 or H2 caption that includes a keyword. Although this is a cliché, it is very important.

3. Keyword density. There is no doubt that the text content of the page to appear the keyword, otherwise the page and keyword what relevance can say? But if you deliberately add keywords, the impact on the site rankings is very negative. Be sure to note that the most appropriate keyword density is-do not in the keyword density to do the article, the pursuit of nature.

4. Quality of website content. This mainly includes 2 aspects, the content of originality and relevance. Users and search engines like high-quality original articles, each word is for users (not search engines) and write, at the same time, the content of the page in the theme and semantics to be related to the keyword, do not stack some of the page without relevant keywords.

5. Website structure. The structure of the website is divided into physical structure and logical structure, and the most important thing is the logical structure formed by the link. The better the physical structure of the site has flat and tree-like structure, both can be linked to form a logical tree structure, tree-like logical structure is the search engine likes, because it conforms to people's knowledge and information classification habits.

6. Internal links. The factors that affect the ranking of the site, if the external link is critical, then, internal links is fundamental. Internal link optimization includes: the establishment of Site map, three click Principle, the use of text navigation, highlighting the key pages, as well as the Web page through the anchor text interconnection.

7. Basic elements of the website. To do the basic elements of the site, such as: url static, url standardization, 404 error pages, robots.txt, the determination of the preferred domain. If even these basic details are not done well, must not be worthy of search engine trust, ranking is not very natural.

8. The domain name and the URL appear the keyword (only applies to the key word is English). Use a domain name that contains keywords, usually in the ranking of the site is very advantageous; URLs appear descriptive words, for the new station, speak has some help, but for already have a certain weight of the site, the role is not.

9.Alt label. ALT tags can help users understand the content of the picture and improve the user experience. The key to adding an ALT tag to a picture is to use a short sentence that contains a keyword to accurately describe the picture. Rather than a few keywords piling up.

10. Reverse link. At present, reverse link is an important factor to improve the website. Those who rank in front of the site, generally have a certain amount of natural growth, high-quality reverse link. Reasonable increase in the site backlinks (outside the chain), you can improve the weight of the site, get a good ranking, and bring certain meaningful traffic.

11. Anchor text. Seonile the anchor text at the end of the conversation, but that's not the importance of making you despise it. On the contrary, anchor text is an important factor in all the factors that affect the ranking of the site! Whether for the station or outside the station optimization, the simple link is not meaningful, but with the keyword anchor text, you can tell the search engine, link to the content of the page, so as to improve the ranking of keywords.