The feasibility analysis of personal seoer doing local portal station

With the development of SEO trend, the era of universal SEO has already arrived, countless individuals have joined the ranks of SEO, some related professional development, but also some from other industries or professional transformation, but ultimately not out of a word, development, we do SEO purpose is very simple, is for personal development , and now SEO this skill in each network marketing industry are widely applied to, so Seoer also became a popular job, but to others do SEO is always not a thing, their own business or better choice.

SEO industry in the talk of career planning and advice when there is an analysis of the choice of SEO business, the establishment of a platform is a better development strategy, such as many seoer have chosen to establish a local portal to development and profitability, such as a certain news network, such as online sites are more common local portal-type site, Since I will also be planning a local portal station, so first of all the personal seoer to do the feasibility of local portal station analysis.

1. Analysis of competition situation. It's also a very important step to analyze our competitors when we do our website. This is also for us to develop web site promotion strategy and development direction of the necessary stage, such as the same industry competition is too fierce, or adjust the promotion strategy, or to other stations, for the local portal station competition is not to be ignored, especially some like Beijing, First-line cities such as Shanghai, Shenzhen and Guangzhou in addition to doing more of these local stations, local media and local television stations in these cities also pay more attention to the network platform, so it is very early to set up a news-oriented local portal platform, due to the establishment of a long time, coupled with their authority and human and financial resources, Has long formed a big-MAC-style monopoly trend, for personal seoer is unreachable.

Of course, you can choose some small cities or county-level areas to do, this region is not a general competition, although the coverage of the population and regions do not have large cities, but relatively easy to develop, for individual seoer is easier to do first and development is not very difficult, but short-term profitability is a problem.

2, site positioning analysis. Local portal station can be divided into local life platform, local news information, local industry information or local classification information platform and other types of mainstream web sites, for personal seoer to combine their actual situation and the actual resources available to solve this problem is the key factor.

3. Source of web traffic. Our site in the early development of the need for traffic support and stability, it can be said that there is a flow of users, also have visibility, for the local portal station is also so, more is the need for local users of the flow, so we personally seoer in doing this kind of station can start from the local word optimization start, First of all, to analyze some of the relevant geographical search volume keyword, by doing these geographical keywords ranking, so as to obtain the search for such areas of the word target traffic, I would like to do SEO for this is not difficult, you can increase the forum to accumulate traffic, of course, and other forms of cooperation to do traffic interchange.

4, the website profit analysis. Also can refer to the way blog profit, early in the general will advertise the alliance to get some income, in a certain amount of traffic and visibility can be accepted after advertising, or fees registered members, of course, this kind of form is more suitable for the local industry portal station. For individuals to be able to develop the site to do a good job advertising this is also a considerable, and if the site does a good job, such as high PR can also sell links, because this year Google PR value of the frequent updates, so many one months of new stations can directly reach PR3 even PR4, There are many examples directly from PR0 to PR6, so for now more easily obtained PR, local portal station can also walk into this large stream to obtain a higher PR so as to carry out the sale of links.

5, the development direction of the website. may be a website development for some time is not difficult, but to long-term development is difficult to say, after all, the constraints of too many factors, such as time, money, human resources and other factors, and for personal seoer with the growing growth of the site, need to consider a lot of factors, such as long-term unprofitable situation, Or have a profit but a person's limited energy can not manage, then the need for the long-term development of the site analysis, such as a few reliable friends to form a team to operate the development, can also be merged into other sites or companies to develop, or directly acquired.

The local portal station is indeed a personal development direction, there are many personal seoer have joined this team, have done good, also have not developed, have to do after work, also have full time to do, all have to combine their own actual situation and ability to consider, I will also in the latter part of the development, If you have done the experience of the local portals Welcome to communicate with me, I believe that learning from the previous successful experience and learn from their failure is a useful resource for their own development, but also welcome everyone to discuss this topic.

Original article please indicate reproduced from guangzhou SEO Shao Jun Blog, this article address: http://www.xiaojunseo.com/seo-wztg/156.html