The feasible way of environmental entrepreneurship--leo 66

Nearly 2 years, I have been concerned about the development of different enterprises, domestic and foreign. See the similarities and characteristics of their success. "Earthworm Entrepreneurship" no doubt opened a window to me-how to develop and strengthen environmental protection enterprises. Readers will also be able to read from the book that the ordinary young people insist that their dreams are finally realized the story, the domestic entrepreneurs would be very enlightening. The book is also a good writing, which is mostly thanks to translators and publishing houses (People's Congress is very responsible for publishing).  
　　
The book begins with a young man's entrepreneurial dream.  
Withdrawal from Princeton was founded with the Enterprise TerraCycle. Selling bottled Earthworm compost (taking food waste as raw material, feeding earthworms through machines, collecting earthworms ' excrement, liquefaction into fertilizers), and selling products into Wal-Mart, the company is growing. We then started to do other environmentally friendly products, recycled plastic bottles and related packaging processing into new products.

　　
It looks smooth. Assuming that this is a typical "small entrepreneur successful autobiography History", which must be full of self-blown-a lot of domestic books is this path. This book is not exactly the case. The author uses the realistic writing technique to record his own growth, encounters the difficulty. For example: On the day of the opening, the employee was lost, several times to keep the ideal of refusing to invest, and began to face bankruptcy problems often.

In this process, the author did not write himself as a god-assisted every successful pass, but showed his helplessness and confusion, but also demonstrated the strength of teamwork and continuous innovation, so that enterprises have the opportunity to continue to develop and grow.  
　　
The book ends with a dream that has never been interrupted.

The general idea is that eco-friendly products are relatively expensive because of the use of re-organisms. And the author breaks the idea (P45) out of the paradigm. "Continuous use of other enterprises ' waste ' as their production raw materials, and create value again" is the author as an entrepreneur constantly adhere to the dream, but also the source of continuous innovation of enterprises. At the end of the book, the author writes, "The story of TerraCycle is far from over, but this is the end of the book." I want you to look forward to its sequel as much as I do. I firmly believe that it will redouble its efforts to expand the impact, thereby reducing the amount of waste wasted. "
　　
There is no doubt that environmental protection enterprises have a better future (think of how much rubbish is produced every day to know), but also sincerely hope that China will soon appear such successful enterprises, so that the development of enterprises can be more closely linked with the natural world.

So that industrial production is no longer synonymous with the manufacture of pollution.  
　　
This is a manual that tells the story of the entrepreneur's experience. It is suggested that a friend who wants to start a business in environmental protection should be able to learn from the book. Of course you can see the difficulties and prepare for it.  

A viable way to start a green business--leo on the books