The finishing touches also talk about the small and medium website news marketing

At present, the news marketing has become the enterprise to guide the market consumption, in a short period of time to quickly improve product and corporate visibility, brand reputation to create effective marketing tools. News Marketing has other marketing means can not match the advantages, because the authoritative news media has a more authoritative social credibility, the inherent widespread way of transmission and a large number of loyal users. Therefore, the ingenious use of authoritative news media coverage publicity, in a relatively short period of time before the unknown enterprises, products aroused widespread concern of the community, shaping the Enterprise (product) brand awareness and market influence.

Compared with traditional enterprises, it is more difficult to build user trust in virtual network world. A large number of small and medium web site traffic is very few, not to mention the establishment of brand, expand market influence. Even if the majority of small and medium web site owners make every effort, SEO, SEM, mail marketing, SMS Marketing, Forum Marketing "skills" and use, it is difficult to achieve better marketing effect, build user trust. Because of the invisible, "all the others, but also to him, call him superfluous, no, even his all have to take over" the "Matthew Effect" rule at work.

Under such circumstances, if through the ingenious idea, consciously use the authoritative news media to carry on the news marketing promotion, can have the multiplier effect of the marketing propaganda. Some people will say: "The use of authoritative news media to promote the site, who do not want such a good thing ah." Stop dreaming! Poor webmaster survival is difficult, which money to engage in what ' news marketing '. But if you position yourself is "poor webmaster", even want to dare not think, then this is certainly unable to realize the "yellow beam a Dream"! To know, money is not a sufficient and necessary condition for successful website marketing. Network marketing to rely on a unique operation and perseverance of the implementation of the Force!

Recalling the growth history of well-known brand website, Sina "' Sina ' Department ' Sino ' English translation", Baidu Robin Li "to build the world's largest Chinese search engine", Sohu, Alibaba, whether or not intentional, but each of the growth of a brand site can not be separated from the powerful news media help push. Small and medium-sized sites are no exception, oak photo Network Hao Brother has received the "computer" free exclusive interview, after, in the website news marketing to taste the sweetness of Brother Hao constantly create news, the use of news media to promote the site hype.

Yunnan a industry, the company to seize the business of e-commerce serious lag, people are eager to Yunnan E-commerce marketing to catch up with the psychology, concocted a "xx site So-and-so annual e-commerce sales Super N million" news, the major mainstream media have reproduced, the site visibility rise.

　　

In addition to directly use the news report impartial and objective authoritative influence, informs the news audience "This website is very good", establishes the brand, the news marketing function also has many. Just imagine, if Xinhua, the Internet, Sina, Tencent is full of a lot of your site with Web site coverage, plus other reprinted sites-even if only from the site SEO point of view, such a large number of high weights outside the chain (although more pure text URL) is not comparable to other sites of the same industry incomparable advantages

Of course, not well-known small and medium web site implementation of news marketing strategy is also conditional, must be established in the site accurate positioning, consciously constantly implement differentiated marketing strategy, long-term perseverance from the user's point of view to plan the organization's unique site content, to create their own site's unique selling points, completely rid of "the people also" On the basis of the dilemma of the homogeneity of the website. At this time cleverly use the target region authoritative news news marketing, in the news report, nature show their unique style, can get "finishing touch" of the publicity marketing effect.

Moreover, in the news marketing process, planning and implementation are very important.

First of all, according to the expected effect of news, select the appropriate authoritative media to carry out news marketing; Secondly, the topic of the report and planning is very important, the theme of the report to arouse the high attention of journalists, editors (such as the above mentioned in Yunnan a Web site annual Sales N millions of topics); Second, the content can not violate the mainstream values of society (in the words of Brother Hao is "better to hurt yourself, do not harm").

Third, tailored, select appropriate news reporting topics and reporting techniques. Webmaster interview This form pros and cons, the advantage is to get straight to the point, direct focus on the site and webmaster, but the disadvantage is that such reports too much, simply can not hang up the audience appetite.

Therefore, in the vast majority of news marketing reports, webmaster and the site can not become the protagonist, must be willing to press props, in the major news topics in nature to highlight the unique characteristics of the site, "Peaches and plums do not speak, next from Seikei," naturally aroused the attention of the news audience.

At the same time, the news marketing needs in the news content and the news form careful planning, needs to conform to the news propaganda report law, truly achieves the pure news report does not reveal any clues.

Remember, news marketing is just "the finishing touch", we must find a balance between uninterrupted marketing and moderation. Expensive in perseverance, at the same time, we must do the news marketing means with other network marketing tools go hand in hand, and cooperate with each other website marketing promotion can truly achieve the best website marketing effect.

Only a little, perseverance, can really do small and medium-sized website News marketing role to maximize play, and finally achieve the goal of establishing a brand website.

To sum up, news marketing not only requires marketers have a certain sense of news marketing, is good at discovering their own site unique selling point, familiar with the basic news writing law, and has a certain media network resources (Brother Hao originally is the network to promote soft text origin), the overall demand is higher.

Although such a request is not low, but it is important that we already know where to go in the direction of efforts, methods can be made up by learning.

In the final analysis, Network marketing is the most important idea, as long as we completely abandon the "poor webmaster mentality", not only to see that we are faced with money without money, to name No name, to flow no flow of the severe competitive environment, but also to see the advantages we have, through ingenious unique marketing ideas, to build their own website unique content, To magnify their own characteristics to the extreme, give a deep impression. On this basis, the use of pioneering ideas, using all social platforms, to promote our website, will certainly achieve good marketing results. (This article by SEO Yunnan original start, reprint please bring the website http://www.gouyn12.com/e-marketing/143.html)