The five biggest mistakes people make in keyword analysis

Keyword research often in the field of SEO did not get the correct understanding. I've written several articles about keyword research and posted it on SEOmoz, and I'm sure it will be the content of a successful SEO campaign in the future. These are some of the common mistakes that people often make when I'm doing keyword research.

　　Error 1-You're not seeking truth from facts

"It's better to have a big pie than a small piece of a big pie," he said. ”

The study of keywords seems to be a very simple task. You use keyword search tools and find keywords that are huge and have a high correlation with your site. Sadly, don't do this if you want to see the real results.

For many companies, the competitive keywords are difficult to control-at least in the early and intermediate stages of optimization. Some good keyword research is to be realistic and to start from the station age and so on to consider the choice of keywords, and even take into account the current weight of the site and future optimization.

It is impractical to set a target keyword, and it seems to be of little economic benefit-the person who searches for "Toshiba notebook 1670" should be more likely to buy than someone who searches for a "notebook"--and think about which word has a higher conversion rate. It's not wrong to set some common keywords, but if your budget is limited and you want to be effective in the short term rather than doing SEM, it's a good decision to choose some of the less competitive words for you.

Those with lower traffic and less competitive keywords have no decisive effect on the site's goals. But if your site can use these words as additional keywords, you can get more traffic from search engines rather than making your target words less competitive.

　　Error 2-Your focus match is spent extensively, not exactly matched

A seemingly very simple mistake, but also many people will repeatedly make mistakes ... When it comes to keyword research, search volume is a very important criterion. But people often make the mistake of focusing too much on a wide range of search volumes rather than exact matches, especially when using Google keyword tools.

There is a huge difference in traffic between wide and exact matches, and here's an example:

In the UK there will be a wide search of 135,000 ' dog kennels ' each month, but the exact match is only 14,800. While the word does not solve the actual problem, it is clearly a keyword that is worth the target-if you do it well she will bring you traffic and ensure a good return.

This is widely accepted: Google's keyword tools are not very accurate in terms of search volume. However, when judging the feasibility of a target keyword, using exact match will provide the most effective data.

　　Error 3-You position the long tail keyword instead of a single keyword

It is common for keywords to be positioned in long tails rather than individual keywords, but in most cases it is the individual keywords that are most often searched by users.

This is often seen on websites like E-commerce, where they focus more on the optimization page. Because they have more than one product, they naturally focus on the combination of those keywords. For example, the "Tablet PCs" search volume is 91% less than the tablet PC search.

I would gladly admit that Google is one thing in determining a single keyword or long tail keyword, but in many cases there are differences in search results. The failure to locate a single keyword will be different in your search list and will be magnified on the return page of the search results-which may directly affect the sales.

　　Error 4-one ignores the conversion

In this case I am not calm, because I often encounter this customer, they want to [insert trophy keyword] rankings but in fact they had better to set another keyword or a series of keywords. I would like to say that if the flow can not achieve conversion, the key words brought about by the flow is actually wasted. You do not hire our company because our traffic is worthless, just for the flow and flow ... You hired us to help you get a bigger sale.

The online world is competitive and it will become more competitive, so it is important to make every investment productive.

This makes transformation and language analysis a very important part of keyword research. The human mind is the only software that can perform a high quality "transformational audit" on a list of keywords, because while some programs can filter and classify keywords to make everything easier, it is no substitute for industry experience and SEO knowledge. There are some very basic metrics such as prefixes, such as "buy", which may be a clear signal that the keyword can be converted to traffic.

The conversion process of a keyword is more complex because each situation and industry has its own characteristics. I find that existing data is useful in determining which keywords are likely to be converted. If you decide to follow Google Analytics, you can easily determine which words have the most conversion rates and what terms your site's traffic is coming from, try to find your highest conversion model, then translate and apply the knowledge of the keywords and apply them to other areas of the keyword research.

　　Error 5-you select the keyword out of context

This brings more advanced ideas to the process of keyword research. Because most keyword tools are used to compute keywords and to interpret them from the perspective of ordinary people.

For example, a user is looking for ' storage ' so he will find a warehouse center, a box and other furniture to store or find some professional storage methods for the office or the warehouse.

The source of the article for http://www.leadseo.cn Shanghai, the website optimization experts, reprint please keep the source! Thank you very much!