The art of communication in the Project Management Series (continued)

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Come up with as many ideas as possible. The pursuit of quantity helps to produce good and high-quality ideas. The more ideas you come up with, the more likely you are to find what you really want from these rough ideas.

Establish and improve the ideas proposed. When participants listen to others' ideas, they will find that their ideas are also expanding, so that they can come up with new ideas more easily and help improve their existing ideas. In this way, the discussion team can avoid the rigid thinking that may arise when blindly pursuing new ideas.

Brainstorming is a widely used creative thinking development tool. It plays a major role in the project management environment, problem understanding, and project solution design.

Of course, the use of any method requires flexible use, and brainstorming is not omnipotent.

For example, I have added several new colleagues in my group, who are new employees who are coming to the company soon. They are the main force in the future coding development stage and need to familiarize themselves with the project specifications and development technologies as soon as possible. My own work is relatively tight and I can't bring it, so I asked a member A who has some experience and trust to take them to learn and do it. After a week, when I was reporting the progress, I looked at the results of their work, which was pretty good. There were several unclear concepts and unclear ideas. So I asked them to discuss it and I had a misunderstanding about some requirements. I think there may be a difference between A and A, so I only affirmed their work and did not disagree at the time. Afterwards, I confirmed with a that A did not fully understand the problem. In the end, I explained it to a in detail and asked him to explain it to other people again. At the same time, a new employee in another group often comes to our group to discuss the problem because the work in charge is different from that in this group. Taking a closer look, his "master" was originally not authoritative enough in the group. He was designed according to the "master" idea, but he was often rejected by the "master", that is, the leader. At the end, he didn't know who to listen to. Instead, he finally got more accurate results from our group. As a result, he almost became a member of our group. Analyze the problem by yourself, and the problem arises in the way of discussion and communication. Although brainstorming discussions can deepen your impression, it may not be appropriate within the project team, which is complicated, has a long cycle, and has uneven personnel quality. In a sense, no matter which way of communication is used, establishing an effective communication mechanism is more conducive to the continuity of development than solving the problem. There is no rule, not a square, this principle is also suitable for internal communication in the analysis and design process.

6 measures to ensure effective communication between teams:

1. Effective communication: the project manager must realize that communication is two-way and encourage feedback and consensus;

2. Liaison Officer: project managers must combine people to establish relationships and establish formal and informal communication channels;

3. Avoid communication between the project manager and the Project Manager: "absolutely useless", "the boss does not like", and "a little practical ";

4. Close matrix structure: use centralized office as much as possible to reduce interference and increase communication;

5. War Room: allows project team members to view the latest project status;

6. Effective meetings: the meetings must be planned, prepared, and implemented.

Communication management is not only for internal members of the project team, but also an important means to effectively avoid "accidents. Before starting a project, you must communicate with each other to find out what the customer really needs.ProgramMembers directly listen to users' opinions on their work.

On the basis of understanding the external objective environment of the project, the project team should conduct an in-depth analysis and discussion on the causes and values of the project: What are the main causes and driving factors of the project? What is the value of the project? All of these need to be realized and mined in the Process of communicating with the customer and relevant personnel. Demand is the main cause and driver of the project. The focus of Project Customer Relationship Management is to manage customer needs. With the rapid development of science and technology, customer needs are increasingly diverse, uncertain, and personalized. Unlike the previous order-delivery model, the customer and project team are highly interactive in the current project management process, the project team relies more on customer support and help in the management process. The quality of customer communication and management often leads to the final success or failure of the project.

The customer's requirements are often multidimensional and uncertain. The project team needs to analyze and guide the customer through communication. Because projects often involve new products or services that lack precedent, it is often the case that customers with certain requirements rarely have a very accurate description of the new products they need. Specifically, when collecting customer requirements, the project team will find that when customers stand in front of the project team, they are often very interested in the project products, you can describe the functions of the expected project. However, because customers are not familiar with the technology and have a vague understanding of their own needs, they still do not know what features they need after the project is delivered. In this case, the focus of managing customer needs is not to meet customers' needs unconditionally, but to make the most accurate definition of customers' needs through discussion and communication with the customer, define the project objectives and functional features based on the defined requirements.

To accurately grasp the customer's needs, the project team needs to enhance communication with the customer. The first thing to do is to define the customer's needs. The customer's requirements defined in the project are communicated by both parties during the project design phase to gradually explore the intended use, functions, or potential needs of the customer's project products, describe and display the customer's vague needs in a precise manner.

Defining customer requirements and specifying the scope of the project are the primary problems for project management. Generally, whether a project product can be accepted by the customer depends on the degree of integration between the customer's needs and product features. Therefore, for the project manager and the project team, A key part of the project design is to investigate and grasp the real needs of the customer, and design the product functions in combination according to the customer's needs, to provide the customer with the most suitable product. When starting a new project, the project manager must remember that in the project management environment, the concept of project quality is generated to meet the customer's needs, the customer's requirement is a consensus that the project manager and the customer reach during continuous communication.

There will be formal and informal negotiations between the project and the customer. Both parties negotiate for their own interests. Communication with customers is a condition for smooth project progress. There are many strategies in communication that can be used in actual work at ordinary times. The purpose is not to harm others, but to better accomplish the project and achieve the goal set by both parties in advance, and some artistic means used.

Good communication is the key to smooth the project. Communication is important at any time and place. Ensuring smooth communication is a key part of project management. In the initial stage of the project, customers who have no relevant experience usually gradually grow with the deepening of the project, and their descriptions of their own needs are also vague and clear. Communicate with the customer anytime, anywhere to help him or promote his reasonable expectations for the project, and ensure that both parties are moving in the same direction. Like a popular saying on the Internet: an ideal project exists. All we have to do is help the customer find him.

 

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