Clear, website-related navigation can make the site look more professional, but also allows users to more fully understand the content of the site directory. Also only divides the good navigation directory to let the website be mistaken for the trash station, after all, the user seeks the content, first relies on is determines oneself to look for the content belongs to which type, then passes the big type to the small type final turn to the destination. And a clear navigation can make spiders crawl more smoothly, but also make the site interface more beautiful. Therefore, the Division of Good site navigation is to optimize the operation of the site must do a step. Today I share how to divide the site navigation:
I. According to market demand division
There are all kinds of small industries under each industry. For example, the light bulb industry, under which there are energy-saving lamps, projector lights, LED lights and so on, and these small market not only less competitive, but also more accurate. Therefore, the webmaster in the Division site navigation, you can rely on the industry's attributes below the sub-market to divide, so that is equivalent to the webmaster often said the long tail keyword optimization method, through the subdivision of large market access to the small market, so that its conversion rate and user precision is stronger. Take the energy-saving lamps for example. For example, you are to do energy-saving lamps, then the main key words must be energy-saving lamp, then the navigation can not only a column bar, how to arrange for those down? In fact, it is very simple, such as using energy-saving lamps as the home, then the following columns are energy-saving lamp function, energy-saving prices, energy-saving lamp life, energy-saving lamp news, etc. This division of the site navigation is more clear, and will not lose the relevance of the site, for optimization and user experience have very good help effect. Therefore, the division of navigation, we should pay attention to what they do, carefully see how to divide better.
Two. According to the regional division
The Division of navigation can also be in accordance with regional forms, just like the navigation of classified information sites, as well as local yellow pages of the site. By the Division of Regions, it is more beneficial for users to find information in the same city. Like the Pacific network of navigation, most of the use is divided by region, after all, the site itself provides the information platform, but also for the country, natural users want to be in their own location online shopping, will find the same city merchants, as shown
Such navigation, even if the users all over the country can find their own city merchants, so that the user consultation is conducive to user experience. Therefore, the division of navigation columns, can also be in accordance with the form of the region, such a method of division for the country-oriented users, if the site has limitations do not use this method of navigation division.
Three. According to the website user preference divides
According to user preferences to division is the best way to divide, but the main point of this division is difficult to control, after all, they do not know what users like, and if you can understand the user's preferences, nature is very easy to do anything. So since we can not know the user's preferences, can be based on the number of views of the article ah. For example, their own site is divided into humorous jokes, cold jokes, small jokes and so on, and the site's users are most concerned about the campus jokes, traffic jokes, ancient jokes, Luo jokes, and so on, at this time, the webmaster to take measures, as far as possible to the type of the site, According to the user's browsing volume to carry out the classification and the division of navigation, after all, the loss of a temporary user in exchange for a large number of potential users, this business is worth doing, if you want to retain the original users, then you can give a notice before the division.
Four. According to the price division
Use price type to divide the most of the site navigation for the Mall class site, the General mall will use the price to divide the site navigation, as shown:
This kind of navigation divides the method, really can grasp the user's psychology quickly. After all, users have the need to visit the mall site, most of them are based on their own predetermined prices to search for goods, hoping to be able to find their own expected prices within their own satisfaction with the purchase of goods produced. So, the mall site navigation to the classification of fine differentiation, it is best to use the form of price, so that the potential users will be more conducive to search for their own needs, and the price interval should not be too wide, as shown above the basic is very perfect.
Five. Divided by Product type
This is a little bit like the 1th, but the meaning is completely different. We all know that each product under a lot of product classification, nature needs a large classification of these products, take the mall site to say it. As shown in figure:
The left is the big category, the right side is a small classification, so that users can find their own products, through step-by-Step into the Product content page. Then we can according to this way to the site Division navigation, such as your site is to do SEO, so can also be divided, seo tutorials, seo cases, seo technology, SEO tools and so on, through this makes navigation more clear, such as SEO video tutorials, SEO text tutorials can be summed up in the SEO tutorial, so that will not lose relevance, but also make navigation neat and generous up.
Finally, the author said again, the webmaster in the division of reasonable site navigation, according to their own site types and user groups, rather than according to their own understanding to divide, through the integration of relevant survey data, to see their site suitable for which method of dividing the site better, this is the site optimization is ultimately the most reliable way.
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