The film into an enclosure razor Baidu sticky pictures into the accelerated fast lane

Recently anecdotal rumors Baidu or give up the business, rumors cause is not in the April Fool's jokes. In fact, a little thought to know is not true, last year Baidu in the market invested heavily, each line of outstanding results, especially Baidu Sticky film recently in the "Batman War Superman" Big put on the stickers ads, how can Baidu so suddenly give up on the line?

The value of the film's drainage is becoming more obvious

The little things between companies don't mention it, and it happens all the time. For Baidu how to deal with the issue of development, we need to understand a little, in today's market, which category is the most influential market? The obvious is the film, of course, if the total market consumption is definitely still food and beverage, but the film users more frequent consumer consumption frequency, but also indirectly led to other life services consumption, Baidu has no reason to abandon the business.

Now the film market has become more and more influential in promoting the consumption of life services, cinemas have become the standard of shopping malls, if the cinema is less likely to lose a lot of passengers. See, I am located in the county of the city is going to the southern new district development, but people are still accustomed to stay in the northern Old district, the south of a newly opened shopping plaza in the Southern District because of the inaccessible cause a large number of merchants have side cabinets, until the opening of the shopping theater to continue to pull back a little popularity.

According to the data of the Baidu glutinous rice Big Data Research Center, in the nationwide average of every four movie users, in the two hours before and after the consumption of food and beverage has at least one, the ratio of 25%, this proportion in the Baidu glutinous rice TOP10 City as high as 62%, while in TOP10 theater more than 71%. In this respect, Baidu glutinous rice has been in the second half of last year to formulate a clear "Film + dining" scene marketing strategy, and this market strategy in the Spring Festival has achieved significant results. During the Spring Festival, friends and family gathered to make food + film joint-sales rate greatly increased, with the help of food and film between the mutual drive, making Lunar New Year sticky rice film to seize 40% of the line movie platform share, and for the National box office to contribute nearly 30% of the share, ranked in all the film platform first.

The impact of cinemas on the offline retail services is becoming more and more obvious, whenever there is a popular movie release can intuitively feel the shopping atmosphere in the mall lively, because the film audience will be in advance to the scene, if the time is abundant in the cinema around the turn, eat and drink to see play, Or after watching the movie and eating and drinking to see the play. What is the value of an on-the-off? Nothing but the use of Internet means to increase the number of offline store traffic, and film on the drainage has a very obvious role, 15 Chinese film box office more than 44 billion yuan, with an average fare of 35 yuan calculation, about 1.25 billion of the view of the movie, to the offline business, the film market continued to take the heat brought a very considerable traffic.

The film market continues to be hot, Baidu Sticky films continue to innovate

2015 is the rapid growth of Baidu Sticky film a year, Baidu Sticky film general manager Xu Yongming once said: "Baidu glutinous rice into the field of online ticketing, has been adhering to the cinema as the core interests of the construction of the ecological, to achieve a member +, super-cinema and other industry model innovation. And play a unique advantage of big data, fan marketing and scene marketing advantages to help the film publicity. "This is just a summary of the work of Baidu Sticky film last year.

and entered into 2016, Baidu Sticky film still maintain a rapid pace of development, and constantly try to more new market play, this January, combined with its own big data advantage and the domestic television big Data Platform Art Network jointly released the "2015 Ten phenomenon-level Chinese film report", Through the big data analysis of the 2015, the user portrait of the phenomenon-level films, and the future of the film publicity work to provide reference suggestions. Today's film market, the audience to acting, to word of mouth, do not star, this for the party's mission has brought a new challenge, as long as a few star stars around the country to walk a circle even to complete the mission, and now need to fully mobilize the enthusiasm of fans and the content of the recognition will promote the sale of the box office, This requires the aid of the Internet.

Today's film box office is increasingly influenced by word of mouth. In the March film market, the most popular is the "Crazy Animal City" released at the beginning of the month, its 166 million yuan to refresh the mainland film history animation film One-day box-office record, and become the first Chinese film history of 1 billion animation, and Baidu Sticky film for its contribution to nearly 30% of the box office. In the early release of "Crazy Animal City" in the sticky rice film 37 girls ' Day activities, 3.7 yuan of ultra-low fares attracted a large number of girls into the cinema, and "Crazy Animal City" interesting characters designed to attract the attention of these female audiences, the film for the next half-month of the outbreak laid a reputation foundation. Baidu glutinous Rice Film obvious effect of the festival, let the film side benefit a lot.

If you want to distinguish between Baidu Sticky film and other online ticketing platform is different, it is particularly willing to marketing innovation. The two-day "Batman vs Superman" film is aggressively, Baidu glutinous rice in the film title to put on a spoof Batman war Superman as the theme of the sticker ads "sticky rice bento Show." However, in fact, "Sticky rice box Show" is not a simple ad but a 5-minute episode of the fast-paced comedy, this time in the "Batman vs Superman" before the placement of advertising is Baidu glutinous rice film Innovation attempt "to shadow" the new model. "Sticky rice bento Show" is Baidu's homemade IP skit, to the "Cock Silk man" spoof play IP to the direction of the film market development, "sticky rice bento Show" or it will likely be moved on the big screen.

Baidu Sticky pictures of the form of more diversified, both willing to invest money and intentions of the design of new ways of film marketing, which makes Baidu glutinous rice can be rushed into the film market in a short period of fast lane. Baidu Sticky Film To do these, the hospital side see, the film side can see, the user can see, the reason can quickly become the second place in the online ticketing market is not surprising, in the whole movie market explosion, the internet company in the background of big investment, the online film market pattern will also appear larger changes. For Baidu's strategy, Baidu Sticky rice has become its pillar business, and successfully led the growth of other categories of business, this point in the film + food and beverage has been reflected in the effect of the joint elimination.

Wen/technology does not spit fast public number: Tucaokeji

The film into an enclosure razor Baidu sticky pictures into the accelerated fast lane