The future is all about advertising, everything in the future.

Now we live in advertising everywhere, go to every corner of the city is advertising, but these ads are hard ads, are hurting users of the ads, are extremely difficult to produce value ads. In fact, in the early days of the internet is also playing, go to which site is also everywhere is hateful ads, and even you have to uncover ads to find content. Because the technical thinking is not developed, general now still common advertising on the portal on a large picture ads. But the internet after so many years of development of the portal are outdated products, door-to-door households are fewer and less, the value of this advertising is also getting lower. Constantly advanced advertising methods and means to quickly let these ads into the elimination period, we must recognize the future form of advertising.

A form of future advertising my judgment is that the content will become more and more integrated, the boundaries of advertising and content itself will become more and more blurred, perhaps the future of the most cattle advertising is itself is the value of the user content, Tencent Weibo division general manager Shongyu said that the future of Tencent Weibo ads to become a part of the whole information reading, and want to establish an association between content and advertising. Let the user look at the information when it is more natural to see ads, and even produce the desire to buy and consume. In fact, there is another word is also defined very good: what is called advertising, we just let the ads appear in the wrong place so that is called advertising, if it is in the user's need to place that should be called information.

Of course, the current general use of more than a cookie tracking, in fact, the room for improvement in this area is still very large, Tencent Weibo if you can really do according to user needs to achieve accurate push, and then with the help of social networks in the strong relationship, when the estimated can become beyond the search engine advertising value, become the Internet station the most valuable advertising. Then look at Baidu this running the movement, Baidu Green Luo algorithm 1.0 to now 2.0, the origin algorithm and then to the Spark program. A series of algorithm upgrades is also implied in the future content in which the important role, high-quality content is to ensure the success of the successful advertising premise, Soft Wen will be in the future of the network to promote more and more important role.

Baidu Green Luo algorithm 2.0 to combat the promotion of soft Wen, I saw the Baidu cited a few cases I depressed, that is also called soft wen? That can only be said to be in the news source on the ads, it can also be called soft wen really insulted the word of soft text in my opinion. The real soft Wen is lets the user unknowingly trap inside without self-knowledge, thought this is a very interesting thing, the drive user's ponder carries on the brand the dissemination or the product purchase. The most famous case in the soft article Hangzhou 19 floor website on a classic planning soft marketing case, almost as long as the people who have learned the soft wen know such a case, if like the soft text in the same ads will be the search engine punishment? I believe it is not, technically not, not logically, Because it can make people interested, let people constantly interact, which in itself is value, advertising hidden deep that is only one aspect.

Especially on the mobile Internet, display picture ads are very difficult, let alone what video ads and window ads this is simply impossible to do, the mobile Internet station is the most loaded must be text form. So writing a good soft text is particularly important, to change the form of advertising, to make users feel valuable content you succeed, or you make your ads very interesting, so it can automatically spread itself. Advertising and content will be merged into one, content is advertising, advertising is content. There will be no clear boundaries as to what is advertising and what is content. Internet marketing is an art, full of imagination and creativity. Article content by the days of the Game Iron box http://www.dvdtiehezi.com/youxi/original share, I hope you do network marketing friends to recognize the ads, recognize the content, early ready to meet the challenges of the future, thank you.