The MDM market is under fierce competition and the strategic deployment of mobileark is released.

Source: Internet
Author: User

In the past two years, with the advent of the IT consumption era, BYOD is becoming an application trend-more and more enterprise employees are using personal tablets and smart phones for daily work, BYOD mobile office has become one of the most influential future work trends.

However, enterprises are confused that most of the operating systems held by employees on these mobile devices are dominated by non-PC platforms such as Android and iOS, which is not only difficult for the enterprise's IT management department to control, in addition, the MDM (mobile device management) solution focuses on providing mobile device control software beyond the technical fields that traditional IT control software is good, qian Jing, whose broad role is becoming increasingly popular in the industry, has been involved in the competition for MDM.

New talent in the MDM market, competing for food

In fact, Mdm has developed for a period of time in the market, and many foreign brands are currently present. Gartner recently released the MDM Software Market Survey Report, which contains 20 vendors and many of them are classified as products in the leadership quadrant. These foreign manufacturers have successively introduced and acquired from agents in China since 2011, including MobileIron and zenprise. Currently, there are new MDM brands in China, such as MobileIron and zenprise, as well as new MDM products launched by old manufacturers such as IBM and SAP, such as SAP afaria and IBM endpoint manager. There are not many MDN manufacturers in China, among which the above-mentioned municipal companies are the most famous for their beacon fire stars and the state-of-the-State communications under netqin. In addition, there are more than 10 manufacturers such. Although Huawei and ZTE have also launched "mobile management products", these products can only be regarded as one of their "marginalized products" and "sub-Brands ".

Qian Jing, the current emergence of the MDM market, allows the old and new princes to move forward. Chinese and foreign giants compete for MDM.

In February 2013, AirWatch, a mobile device manager, received $0.2 billion million in a round of financing, setting the value of MDM at the forefront. In addition, in the MDM field, new startups such as good technology and fiber link maas360 are eager to compete for MDN and continuously develop new products. SAP is even more at a loss and has launched the afaria Enterprise Mobile management solution. After acquiring the worklight mobile software developer, IBM strives to integrate Tivoli, IBM endpoint manager for mobile devices, and worklight to get an integrated mobile strategic solution.

Even Apple has added some mobile management features designed for commercial users in the latest iOS 6 release. Huawei and Cisco are also reluctant to lag behind, and they all adopt the "unified mobile security solution ".

Of course, for security vendors, Symantec and Sophos are also operating frequently to compete for the MDM market.

Compared with network vendors with rich management experience and a long history, Mdm software vendors mostly belong to small and medium enterprises, but they have the greatest potential and explosive power in the mobile market, because these software vendors are specialized in MDM solutions, the technology development direction is centered on mobile applications, which can be said to be "experts ".

Taking beacon sky as an example, Beacon Sky is the most complete and competitive mobile office solution provider in China, from cross-platform Enterprise Mobile Application Development Solutions, enterprise mobile application solutions, custom client development, and many other aspects, to dozens of software technologies such as mobile application middleware, cloud platform, and Mobile Field Service, in the application field, it covers daily office, terminal management, customer service, personnel scheduling, management audit, administrative law enforcement, production control, and other aspects to bring all kinds of products to the customer, its professional competitiveness is even inferior to Huawei, Cisco, IBM, and other giants.

In the current MDM market, whether in terms of market promotion, brand awareness, technical force, and service level, beacon is the first-class and most grounded.

Beacon fire released MDM leark layout MDM, leading the market

As BYOD flood, various and complex mobile smart terminals are bringing unprecedented mobile security challenges to enterprises. Enterprise Mobile Internet has become the hardest hit area of information security.

In recent years, the security topic of BYOD has aroused great attention in the industry. People have been aware of its security threats from different latitudes, sides, and causes, however, we have never comprehensively and systematically analyzed and addressed mobile security issues, so as to effectively address various security threats. If you do not conduct comprehensive and unified security management for BYOD, enterprises will inevitably suffer mobile security issues and will not be able to avoid adverse effects and property losses caused by device loss and information leakage.

Simply put, how to keep enterprises on the right track of mobile security is to systematically manage mobile devices, that is, to develop an MDM strategy. An MDM strategy helps improve data management in multiple key fields, such as products, customers, and finance, to ensure information consistency and security of the entire enterprise and ultimately improve the core competitiveness of the enterprise. Gartner has predicted that the mobile device management market is the most eye-catching and promising among the top 10 technologies that interest us in 2013.

As a pioneer in mobile device management in China, Beacon sky helps enterprises quickly deploy their own BYOD strategies to solve various problems formed by the current BYOD model, alibaba Cloud has recently developed the Mobile Security Management Platform mobileark for enterprise customers, combining industry-leading MDM with innovative mobile application management, from the dimensions of user identity security, transmission security, and mobile terminal device management (MDM, the entire lifecycle of mobile devices, applications, and data is managed systematically and comprehensively throughout the entire enterprise scope, thus winning the battle for MDM in China.

As an all-in-one mobile application platform throughout the lifecycle, mobileark can provide enterprises with six key functions, it can be implemented in six unifications-uniform application development, unified application management, unified application access, unified device management, unified O & M support, and unified security management.

Taking the two most important mobile security management systems under the BYOD model as an example, the unified device management and security management of beacon star mobileark can help users deploy mobile applications with confidence, make sure that enterprises are safe and easy to embark on the BYOD era. The following two figures show how to ensure the security of beacon stars:

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Gartner recommends that you investigate and use mobile device management vendors in the following seven ways:

Application: Can the MDM product of the manufacturer manage the deployment, maintenance, and use of mobile devices? Security: Does the product provide security features such as authentication, encryption, and Device erasure? Policy: Does the mobile device management system allow enterprises to define, input, and monitor related policies? How does one manage all the devices of an enterprise and its employees? Device: Can you manage different hardware and operating systems? Can I control the mounting of removable media? Service: does the system provide deployment and maintenance services for mobile devices? Integration: Can the system be integrated with the existing system? Can the product be integrated with the mobile global communication product? Platform: Is there a platform that provides centralized management for simplified delivery?

Comprehensive Evaluation: The above seven aspects have unique characteristics, and the treasure of the stars can be said to be the king.

Now, the fire in the MDM market has become increasingly fierce, and the competition has been formed. In the end, whoever can seize the highest point and laugh at the end requires both courage and strategy, more technical and service levels are required.

Let's wait and see.


The MDM market is under fierce competition and the strategic deployment of mobileark is released.

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