Data Mining data analysis for online games Roadmap order:
1) Build the basic data Warehouse;
2) Wrong the user system:
A) identification of the authenticity of user information
b) User grouping, segmenting the whole user into groups with specific attribute characteristics
3) Organize data analysis purposes, define and describe related business processes clearly
4) Data preparation, data extraction and standardization corresponding to target objectives
Note: When 3 and 4 are repeated several times, the relevant data is modeled
Discover problems
The Network game customer service system often first discovers the question, the question carries on the summary statistics, the occurrence time, the user location (provincial and municipal internet environment), the account number role level, the user gender, the question attribute, and so on the main dimension, obtains the problem distribution condition.
Measure
User's value system/Credit system. Using these two systems is an important order of measurement issues. The related thinking is summarized later.
Define
Sometimes the problem is not the same as the surface description, even the opposite, see the clear face of the problem, then proceed to the next step, decomposition problem.
Decomposition
Cause-after-result, the problem is compared with the business unit, the association problem tree structure is listed, the correlation sort (funnel method) is identified, and the key points are found out. To simplify.
At this point, sometimes complex problems are caused by simple reasons, or by simple appearances.
Phenomenon Definition
Between right and wrong there will always be one or more rules can be distinguished, when can not be easily defined, need to use different rules hypothesis to judge, multiple combinations of multiple attempts, quick trial and error is the advantage of online games, bold hypothesis, careful verification. Learn from existing mature data models.
Find solutions in Communication
Often a lot of data can not explain the problem, in the communication from the operation or marketing personnel to quickly find the answer you want.
Summary, the first step customer service system is the key, good start is half the success. Online games are not afraid of problems, fear is not timely and accurate detection and recognition of the problem. Secondly, the attitude towards the problem, because most of the management level, only in the data analysis, there is a clear good leadership is the greatest happiness.
The road map of data mining data analysis of network game