The search marketing competition is about to erupt

Although local portal overlord such as Sina, Netease, and Sohu also have their own search bidding services, in the business search product field of enterprises, what is happening is still the three kingdoms of Baidu, Yahoo, and Google ".
So far, Baidu is still sitting on the throne in this market, accounting for 62% of the Chinese Internet search market. In the past year, Baidu has been still operating frequently. On the one hand, it has launched targeted advertisements targeting enterprise customers, and on the other hand, it has raised the price of its bidding products through the new "smart starting price" system. However, last year, Baidu reported a series of adverse events such as "price increase lawsuit" and "click fraud", which still significantly affected its performance. According to Baidu's Performance Report, Year-on-year growth continued to decline in the third and fourth quarters of last year.
Compared with the other two companies, the international giant Google, which once ranked second, has always insisted on direct marketing after entering the commercial search product field in China, but is somewhat dissatisfied. As a last resort, Google began implementing the agency system in China in the second half of 2005 and began Channel construction. In 2006, Google's market share actually fell by 8 percentage points (CNNIC's latest data), which was surpassed by Yahoo in last September and lost its position as runner-up.
Last year, Yahoo's actions should not be underestimated. Especially in the search and marketing field, Yahoo first changed the real-name Network brand, and then launched a promotion activity with the topic "search for the best price, at the same time, Yahoo further consolidated the market through several massive ground operations such as its "search for miles in the address bar", "Blue Ocean Strategy and search marketing" national tour. Only in the first year of the merger, a series of changes from the group to the search business slowed Yahoo's momentum of further leaps and bounds last year.
Without a doubt, the smoke in 2006 shows that the competition in China's Internet search market will become increasingly fierce. Richard Ji, Hong Kong analyst at Morgan Stanley, said: "The 2007 s will be a watershed, and the Chinese market will see an unprecedented online search competition ."
Just after the New Year's 2007 carnival, Yahoo launched a high-profile attack with the first shot in the search war. In March, Yahoo! launched its real-name network upgrade product, Yahoo. It uses a variety of platforms and resources to clearly identify the positioning of entry-level search and marketing products for small and medium-sized enterprises.
In the release of Yahoo! Baiye window, the concept of "tailored for small and medium-sized enterprises" is very dazzling. China currently has 20 million small and medium-sized enterprises (SMEs) with huge market capacity. Therefore, they have always been an important target for search giants. What makes people remember is that in last October, the search giant launched a small and medium-sized enterprise competition in Henan. In just one month, Baidu Jinqiu marketing festival, Yahoo Search Marketing lectures, and Google network marketing training, at almost the same time, the three conferences invited many small and medium-sized enterprises in Henan to publish "hero posts ". For a while, "Have you searched for marketing?" is a greeting between local business owners ".